Growing digital audiences on social platforms requires timing strategy

By Dawn McMullan, INMA

Strategically publishing content — instead of simply publishing when something is ready — is key for growing audience.

“Every platform that you publish content on has a different ideal publishing time, depending on when your audience is actually publishing on it,” Victoria Fine, CEO of Finally and former director of strategy and audience development at Slate Magazine, explained at the INMA/WWMN Big Data for Media Conference in New York City.

“People may come to your site during a specific time frame, but they may use your Facebook page, your Twitter account, and your other distributed media accounts differently. So what you should do is understand the optimum publishing time for each platform.” [Full story]

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