LMA to host Women in Local Media Summit in conjunction with Media Transformation 2018

Half-day event to take place on September 25 in Kansas City

The Local Media Association invites you to join them for an open, honest and productive discussion in Kansas City this fall. The Women in Local Media Summit will address the diversity challenges that the media industry faces with a focus on changing and improving it. 

The situation is not good. Only 17 percent of senior leaders at media companies worldwide are women. Our own LMA research paints a similar picture at local media companies in North America. 

The New York Times recently launched a gender initiative aimed at balancing their news coverage. Their research shows that men are 3x more likely to be quoted in a newspaper and that 75% of quotes on the front page come from men. One of their first moves was to hire a gender editor.

The #MeToo movement has changed our world forever. Media companies are responding in many different ways.

At this summit, we’ll hear from media executives that are making diversity a top priority at their company.

The faculty for the Women in Local Media Summit will include 8-10 industry leaders (men and women) who are working on solutions. We’ll hear from CEOs, journalists, corporate executives and digital leaders. The full list will be announced in the coming weeks.The summit will be led by Ginger Neal, VP Digital Sales & Operations, San Francisco Chronicle & SF Gate. Neal will share what Hearst is doing to increase diversity in their newspaper division. It became a top company priority in 2018. 

“We are thrilled to host this important industry event,” said Nancy Lane, President, Local Media Association, “At LMA, we plan to follow WAN-IFRA’s lead in developing our own strategic plan for diversity. Like many other industry trade groups, we’ve struggled when it comes to attracting top female leaders to our board. We’re about to change that by making it a top priority for our organization. I’m proud of the support from our board on this matter and excited for our future.

The summit is included in the Media Transformation conference registration or is available a la carte for a charge of $95. A major sponsor of the event will be announced soon.

Media Transformation 2018 will feature a keynote address from TEGNA’s Frank Mungeam, Vice President, Digital Audience Engagement and head of their new Innovation Lab. Attendees will be impressed by TEGNA’s structured approach to innovation. The conference will also feature three five-hour workshops that address three of the industry’s biggest issues: human capital problems, digital subscriptions/consumer revenue strategies and sales leadership. Each will feature outstanding faculty members and are designed to be highly interactive. They have been created for senior-level executives.

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