We’re adding some more sessions for the KPA Anniversary Convention and will be updating the schedule almost until the convention begins on January 24. And there may be some you haven’t paid much attention to so we want to point those out. We have also planned a special session at 3:30 p.m. on Friday, January 25, and will communicate the specifics of that session with publishers and editors.
The bottom line for Friday, January 25, is this: If you’re coming alone, good luck spreading yourself thin throughout the day. Registering to attend any and all training sessions on January 25 is $75 per person/$35 for college students.
Friday, January 25 – 2 p.m.
Television: Bringing Newspapers and Magazines Together
Michael Keever, SVP/CMO, NTVB Media
Research shows that guidance on what to watch on TV has never been more necessary than it is today. Learn how newspapers of all sizes and frequency can capitalize on the new Golden Age of television. Your readers have more than 1,000 shows to choose from every night, yet 60% of them say they are frustrated because they can’t find something good to watch. This session provides suggestions and road maps on how you can cater to this audience in print and digitally while also increasing revenue and reader satisfaction.
3:30 p.m. Dr. Melony Shemberger, Murray State University
Using Google Trends to aggregate Google Search, YouTube and Google News
Google Trends is a good tool for journalists to use to track what people, well, “Google.” It can offer rich insights by establishing correlations in internet search terms. With Google Trends, journalists can observe what’s trending by seeing the topics that internet users are following in real time on Google Search, Google News or YouTube. In this session, journalists will learn how to use Google Trends in contextualizing their stories, for brainstorming topics, and student assignments.
3:30 p.m. Carol Grubbe, TownNews
As Newspapers are vital to communities, communication is vital as well
Carol has worked in media for over 20 years. First in radio sales, then in newspaper as a retail sales person, then as niche publication and online sales director for Rust Communications. She now is the Senior Regional Sales Manager with TownNews, a software company for all media companies, providing digital solutions for her clients whether on web, print or mobile. About a year ago, Carol received certification by Personality Insights to teach effective communication through DISC assessments, and it has helped her have the best two years in sales she’s ever had!
Newspapers were built on informing their communities. Communication is a KEY element! Everyday your sales people are sitting in front of local businesses, your reporters are gathering news from various sources and every day your internal departments are trying to effectively communicate with each other.
Newspapers are VITAL to any community and getting hit hard lately! NOW, more than ever, it is SO important to BOOST SALES! Looking for the next biggest thing to sell; like a new promotion, an upsell, an event are good, but it really it boils down to ONE thing – effective communication.
Spend 90 minutes with Carol Grubbe and she will teach you a simple and easy way to understand basic communication patterns by asking TWO questions that will change EVERYTHING! The results will be priceless…
You will definitely want to sit in on this session! It will be like NO OTHER session you have ever experienced!
Friday, January 25 – Times as indicated
The following sessions are planned by the Kentucky Intercollegiate Press Association. Members of KPA are welcome to attend as well.
KIPA TRAINING DAY
Let’s Get Hands-on with Multimedia
David Stephenson, University of Kentucky.
KIPA Advisers Roundtable
Pre-order lunch from Char’d at hotel.
Working Sources: Building relationships to improve your reporting
The pros know: Few things are more important to being a successful reporter than building a bank of strong sources. How to build relationships, even if only for a semester, with people who know what’s going on to plug you in, keep you ahead of the news, help you find key information quickly and link you to people who are at the heart of good reporting and storytelling.
Kristina Goetz, narrative editor, Courier Journal; Mike Stunson, breaking news reporter, Lexington Herald-Leader. Moderator: Chuck Clark, WKU Student Publications.
Digital Best Practices: Do’s and don’ts for a successful newsroom
Digital must play an important role in every newsroom today. A vibrant website, smart use of social media and a dedication to getting news to your audience while it’s fresh are keys to success. And for the individual journalist, a digital mindset and the skills that go with it are essential to success in the working world.
Rachel Aretakis, breaking news editor, Courier Journal.
KIPA Editors Roundtable