Publishing a recipe card a day made nearly $1,000 a month for The Times Leader in Martins Ferry, Ohio, and readers called if it was left out.
Although the 9,000-circulation daily across the Ohio River from Wheeling, W.Va., no longer does the daily ads, corporate executives of Ogden Newspapers presented the idea to the March video conference of SNPA’s P2P (Publisher-to-Publisher) initiative. “I think it will work for anybody,” said Kim Collette, project coordinator for Ogden Newspapers.
The concept was simple: Sell a 2 x 1 ad that runs along the bottom of a 2 x 5 space, and fill the rest of the space with a recipe. The size is small enough to clip and save like a recipe card, with the advertiser as the sponsor. [Full story: SNPA/Jane Nicholes]