Late last week, a GoFundMe account was established hoping for $5,000 donated to The Louisville Cardinal to help keep the student publication running. This came after the administration notified the newspaper by email that it would not longer be purchasing ads in the student weekly. The university had spent as much a $60,000 a year with the newspaper but told the staff recently this would be the last academic year for that money.
As of this morning, the amount committed to the effort was $5,050. The Cardinal reached its goal.
The introduction to The Cardinal GoFundMe effort reads:
Independent student journalism at the University of Louisville is in danger , but we’re not about to let The Louisville Cardinal fail. A vibrant university newspaper is important not only to student journalists, but to communities of learning. Universities are stronger when student media is strong. And so is journalism: This is a critical training ground where future leaders learn to think critically and independently. We have a lot of work to do to make The Cardinal sustainable over the long haul. We face the same challenges as other media, and we need to adapt and change. But right now, we need your help. This is what we hope will be the first of several $5K Runs. This first effort is to fund contest entries, repair our server and to put money aside for training. It’s only a starting point, but an important one, and one way you can support the University of Louisville’s 92-year-old journalism tradition, The Louisville Cardinal.
To make a donation to The Cardinal GoFundMe Page, to go: https://www.gofundme.com/save-uofl-student-journalism