There’s still some factoring and figuring remaining as the KPA News and Ad contests deadline is here but the number of entries and income for the 2016 version will be the highest since 2008. That’s about the time the recession set in, and just like all press associations, KPA saw a decline in contest participation. The 2016 contests will end […]
KPA Contests: $30,000 income highest since 2008
No records but KPA News, Ad Contests boast rebound from recessionGoing to a networking event?
A lot of newspapers encourage sales people to attend networking events. When one of these events pops up on your calendar, here are a few things to keep in mind: Have realistic expectations. C-level executives and sales people go to different events. As a sales person, you probably won’t meet many decision makers from your target companies. Frankly speaking, top […]
What she said
Renée Tanner is a designer at the News-Review in Petoskey, MI. A few years ago, Renée and I got to know each other well as we worked together on a redesign of the News-Review. It was a delight working with Renée because she was bright, quick and ready to learn. The News-Review is a better newspaper because of Renée’s work […]
How to report on your state’s economic health
The U.S. economy as a whole grew a healthy 2.6 percent last year. While this headline number paints a picture of an economy on a stable growth path, it doesn’t take into account discrepancies throughout the country. Some states are booming, while others haven’t been able to climb out of recession. Here are a few ways to analyze the economic […]
Short Shots from the Newspaper World
FROM THE WALL STREET JOURNAL New York Times shuns banner ads in favor of proprietary ad format FROM BLOOMBERG AT&T turns to media acquisitions as its video ambitions grow FROM THOMSON REUTERS New Thomson Reuters Toronto Technology Centre to create 1,500 jobs in Canada FROM POYNTER The Dallas Morning News is moving
Paxton’s purchase of three papers means more jobs for Owensboro
Paducah-based Paxton Media Group, which owns the Messenger-Inquirer, bought three newspapers in Indiana and Illinois last week. And that will mean more jobs in Owensboro. The purchase from San Diego-based Brehm Communications included the Princeton Daily Clarion in Princeton, Indiana; the Mount Carmel Register in Mount Carmel, Illinois; and The Standard in Boonville, Indiana. They will become part of the […]
KPA doing readership study to help newspapers with sales efforts
It’s been a few years since KPA undertook a statewide readership survey, part of the reason because of the cost of polling at least 600 residents. Costs can approach $20,000 to $25,000. Pulse Research, based in Oregon, is in the process of a national online “Pulse of America” readership study and has invited KPA and its member newspapers to participate. […]