Now is the time for newspapers or anyone else to sponsor high schools

By Stan McKinney, Kentucky High School Journalism Association With the new school year well underway in our state, Kentucky newspaper publishers again have the opportunity to sponsor their local high schools in the Kentucky High School Journalism Association. KPA established KHSJA 20 years ago to be an advocate for high school journalism in the state. Two years ago, KPA turned over […]

KPNS hits 64,000 stories shared, doesn’t include several thousand editorials also offered

The Kentucky Press News Service, a rather unique approach to allowing newspapers to share news stories hit a milestone this week. It’s not passed 64,000 stories shared since the service began on October 1, 2009. News stories were shared from the beginning and a few years later, editorials were added to the offerings. In all, the news and editorials shared […]

John Foust: Creating believable advertising

By John Foust, Raleigh, NC, Advertising Sales Consultant/Speaker “Willing suspension of disbelief” is a cornerstone of entertainment. The term was coined in 1817 by poet Samuel Taylor Coleridge, author of “The Rime of the Ancient Mariner.” It refers to the fact that an audience must temporarily suspend rational judgment in order to enjoy a story or presentation. The person on […]

Your action is needed now! Ask your Congressional delegation to pass Safe Harbor bill

From the News Media Alliance As you know, despite record demand for our content, many newspapers remain strained financially. We know that our ability to build a sustainable digital future for journalism will depend, in large part, on our ability to get a better deal from Facebook and Google. The platforms not only control monetization of the digital news audience, […]

Push notifications can help move publishers away from heavy reliance on Facebook

By Jennifer Nelson, Reynolds Journalism Institute As she seeks to rely on Facebook less with its algorithms changing and impacting outbound links and referrals, Planet Princeton publisher and editor Krystal Knapp says push notifications have been a way to directly reach readers where they are. They have also allowed the hyperlocal publisher to stay competitive with other local entities also […]

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