For independent, family-owned media companies From the Local Media Association Local Media Association has launched the COVID-19 Local News Fund — democratizing tax-deductible donations to local news organizations through our 501(c)(3) foundation. This program is available for independent and family-owned media companies only. They’re hosting a series of webinars for information on how to receive assistance. Read more.
By Fred Anklam, Columbia Missourian Newsletters have increasingly become the go-to resource for engaging and growing audiences. Most organizations see slow, steady growth in newsletter signups. Many of you have been encouraged to work on improving the wording, website placement and visibility of your pitches to readers to sign up. At the Columbia Missourian, we tried — yet failed — […]
By JIM BRADY, Reynolds Journalism Institute Jim Brady is CEO of Spirited Media, which operated local news sites, including Billy Penn, before selling them. Previously, he held posts at the Washington Post, Digital First Media and AOL. If there’s one lesson I’ve learned over 25 years in digital journalism, it’s that new ideas, new opportunities and new technologies are no […]
By Jim Pumarlo The coronavirus pandemic is dominating headlines, generating stories on issues touching nearly every aspect of lives. Reports addressing the health and safety of citizens are obviously center stage. At the same time, the pandemic has spawned a range of stories focusing on our worksites – the places we earn a paycheck as employees and purchase products and […]
By John Foust, Advertising Trainer Richard is an advertiser who has seen years of sales presentations. His pet peeve is any salesperson who shows up unprepared. “It’s a waste of valuable time to be in a meeting where someone is not ready for the topic at hand,” he said. “I remember a meeting with an ad manager – a manager […]