Guide to aggressive reporting? Begin with the basics

By Jim Pumarlo Jim Pumarlo writes, speaks and provides training on community newsroom success strategies. He is author of “Journalism Primer: A Guide to Community News Coverage,” “Votes and Quotes: A Guide to Outstanding Election Coverage” and “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in Small-Town Newspapers.” He can be reached at www.pumarlo.com and welcomes […]

Political Advertising is a mountain of money waiting for newspapers

By John Kimball John Kimball is head of the John Kimball Group. He has more than 40 years of experience in newspaper advertising, circulation and marketing at the most senior levels of line and operational management at newspapers.  Contact John at john@johnkimballgroup.com or learn more by visiting www.johnkimballgroup.com. If you look, there are opportunities for newspapers to grow advertising revenue in some categories […]