By Jane Elizabeth, American Press Institute
Are you in a newsroom right now? Take a look at your social media team. What are they doing?
Most likely, they’re posting stories from your staff on Twitter and Facebook. They’re checking Google Analytics or Parse.ly or Chartbeat to see if those links are successfully penetrating the fickle social media universe. They’re explaining to another young reporter why she needs to change the name on her Twitter account to, well, anything else but @FoxyGrrrl15.
What’s that? You don’t have a social media team anymore? It was abandoned in the pivot to video, or maybe during the third round of staff cuts since April? In that case, someone might remember to post a photo on Instagram in between remaking the home page and writing a city council meeting brief. [Full story]