When was the last time you conducted a thorough review of your publication’s Facebook page setup? Do you click through all of Facebook’s page tips pop up? Have you tried the “View as Page Visitor” function to see how the public sees your company on the platform?
Don’t feel bad if you haven’t made changes to your Facebook page in a while — you’re in good company. Publishers, and even some of the largest brands in the world, can quickly lose track of the avalanche of changes pushed out by Facebook, which sometimes can mean missing out on opportunities to better convert passersby into dedicated audience members. [Full story: Tow-Knight Center for Entrepreneurial Journalism /Ned Berke]