11 questions journalists should ask about public opinion polls

When covering polls, it’s important for journalists to try to gauge the quality of a poll and make sure claims made about the results actually match the data collected. Sometimes, pollsters overgeneralize or exaggerate their findings. Sometimes, flaws in the way they choose participants or collect data make it tough to tell what the results really mean. 11 questions are suggested for determining how or whether to report on a poll.

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