An exclusive offer to enrich your ad pitches!

It’s new from the Relevance Project through state press associations

From Tom Silvestri, Executive Director, The Relevance Project
Check out a new exclusive benefit to members of the Newspaper Association Managers thanks to a Relevance Project partnership with Metro Creative Graphics and Pulse Research.
Together, we announce a COMPLIMENTARY OFFER that further advances the Call to Action categories of advertisers featured on the Relevance Project Revenue Resource 2020. It’s an innovative approach to ENRICH THE PITCH!
Here’s the OFFER:
For five of the Revenue Resource categories — Heating and Air Conditioning Services, Banks, Jewelry Stores, Opticians or Eyeglass Stores, and Continuing Education Services — associations and their members receive AT NO CHARGE access to household buying research presented in a teaser graphic as well as FREE creative services that provide up to 10 options for personalized ads that sales reps can take to potential clients.
The Pulse component features an audience shopping calculator. When you enter your circulation total, you will be amazed at the value of your audience. P.S. So will your local businesses.  Also, it doesn’t matter if you are a 2,000-circulation weekly or a 40,000-circulation daily. The household total interested in buying that particular product or service varies with the market size.
IMPORTANT NOTE: All of the responses were collected by Pulse during the pandemic — a Relevant resource, for sure.
The creative services comes from Metro’s vast library of designs, templates and promotions. It’s impressive when you think of the possibilities that tap Metro’s outstanding talent.
Together, the house data from Pulse and the creative material from Metro are a winning combination. The newspaper industry is fortunate to have such valuable supporters.
BUT WAIT… THERE’S MORE! For each of the other 10 Call to Action categories, a spec ad is available — again FOR FREE. All you have to do is find it on the offer page and download it.
More chances for pitches!
So, if you are ready to roll, here’s the process:
Find the LOCAL MARKET ADVERTISING SOLUTIONS box at the bottom of Revenue Resource page. It will take you to the COMPLIMENTARY OFFER. Follow the instructions.
It’s that simple.
Again, start here:
If you’re further intrigued by the possibilities and want to continue with other advertising categories or creative service needs, please contact Pulse and Metro Creative.
Tell them The Relevance Project sent you! 
TAS
P.S. A big THANK YOU to the associations for sharing this offer with your member newspapers. We’re banking these tools will help ad staffs close more sales. Onward!
Thomas A. Silvestri
Executive Director
The Relevance Project
An Initiative of the Newspaper Association Managers
804-690-3361

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