April 11, 2014

• Enterprise story makes Huffington Post for McConnell comment

• KPA President Bill Matthews — Editor, Actor, Ballplayer, Spy and now autobiographer

• Woody, Chloe keep on giving; 2014 Teachers’ Workshop schedule

• Bill passes both chambers but then nowhere to go

• KPA/KJF’s $78,000 investment in tomorrow’s journalists/PR professionals

• Kentucky’s Ethics law now strongest in the nation; financial disclosure forms for all legislators


Beattyville Enterprise makes The Huffington Post

The Huffington Post // Samantha Lachman

small item in a local newspaper is at the center of the most recent dust-up between Senate Minority Leader Mitch McConnell (R-Ky.) and his likely general election opponent, Kentucky Secretary of State Alison Lundergan Grimes (D).

The front page of the Beattyville Enterprise’s Thursday edition featured a story about McConnell’s visit with local business leaders in Eastern Kentucky’s Lee County during the Senate’s recess. The story quoted McConnell as saying “that is not my job,” in response to a question asking what he would do to stimulate local economic development. The county has an unemployment rate of 14.3 percent and a median household income of $22,789.

The Beattyville Enterprise reports:

U.S. Senator Mitch McConnell said Friday that it is not his responsibility to bring jobs to Kentucky.

Appearing in Beattyville, McConnell was asked by The Beattyville Enterprise what he was going to do to bring jobs to Lee County.

“Economic development is a Frankfort issue,” McConnell said. “That is not my job. It is the primary responsibility of the state Commerce Cabinet.”

Asked about public works projects McConnell said he is interested in bringing public works to the state. “Most comes from the state, though,” he said.

He did say that he is responsible for protecting jobs by “pushing back” against the Obama Administration’s restrictions on the coal industry.

McConnell’s office has explained to several media outlets that the comment was taken out of context. Enterprise editor/general manager Edmund Shelby disputes that, stating the comments were printed word for word.

KPA Past President/Actor/Editor/Ballplayer/Spy writes a book

Bill Matthews, president of KPA in 1977, has an autobiography to be released in May and is offering a “pre-order” special for $22.95. That’s 15 percent off the cover price when the book hits the stores. Bill has extended until June 1, the special offer for his friends in the newspaper business. To pre-order a book and save 15 percent, you can contact Bill at Historic Kentucky, Inc, P.O. Box 1555, Shelbyville, KY 40066. Kentucky residents must add the 6 percent state sales tax.

It’s titled – Bill Matthews – Editor, Actor, Ballplayer & Spy.

In his book, you’ll learn that he was a CIA spy for 10 years and writes about the Bay of Pigs disaster; the Cuban Missile Crisis; Kentucky Press Scandal; who killed President Kennedy; Johnny Bench vs. Pete Rose; Madonna and Tom Hanks; Kentucky politics; race relations; the Hungarian Revolution; CIA operations; and much more.

Bill appeared in two movies as a baseball umpire — “League of Their Own” and HBO’s “Soul of the Game.” He founded Newspapers, Inc., the predecessor to Landmark Community Newspapers Inc., still based in Shelbyville.

So can a bill pass the legislature and die?

Sure nuff. And there are other examples. But one we watched during the session — in fact for the last two sessions — was the Juvenile Court pilot project bill. This is legislation that would set up pilot projects within the court system concerning juvenile offenders. In 2014, as in 2013, Senator David Givens sponsored it and worked with Commonwealth Attorney Mike O’Connell from Louisville.

While those behind the bill understood our issues with the language, Senator Givens didn’t want to change the bill to allow anything to be written about what transpires inside the courtroom. You might remember that this legislation would allow people inside to hear what the juvenile justice system is doing but once they leave the room, nothing more could be said.

Senator Givens would not amend the bill with language we offered but in the end that was okay. We probably would have had First Amendment or Shield Law protections anyway.

The bill made it through the Senate and then over to the House. And with some changes made, it passed the House 84-11. So it passed both chambers? Correct. But it didn’t become law? Correct.

Once it was approved by the House, it should have gone back to the Senate for concurrence with the changes. And if the Senate had concurred, it would have been enrolled, signed by the presiding officers of the two chambers and made its way to the governor’s desk.

Only time ran out since all the House action happened on April 15. There was no time left to get it back to the Senate for concurrence, enrollment and signed off on.

It will be back in 2015 and again we’ll have our voice heard upfront. We know those behind the bill have no problem addressing our issue; we just need to convince Senator Givens. And if the language is incorporated early on, you’ll see KPA supporting the effort and trying to help passage.

Time ran out? Really?

I wish you would go back and watch the proceedings in both chambers on April 15. Yeah, they ran out of time because no longer can they stop the clock at 11:59 p.m. and continue working on April 16 until more legislation got passed.

What you’ll find, if you watch the archives, is that most of April 15 was spent congratulating the retiring legislators, floor speeches from many about their remembrances of a particular legislator, pictures, a recess for this, a recess for that, and a recess whenever.

Yes time did run out but much of April 15 was used in non-legislation ways. When I hear people talking about no time to pass the heroin bill, time ran out on Senate Bill 157 (Givens’ bill mentioned above) and some other major issues (the heroin bill has received much attention), I just have to shake my head.

Time ran out only because there was no time management to get done the things they should have done in the first place.

Woody, Chloe, Leigh Anne just keep on giving

KPA NIE/Circulation chair Kriss Johnson received a “thank you” note from a Library Media Specialist in Fayette County Schools and so we pass it along. Just shows the importance of the KPA Fall Chapter Series.

Hello Kriss,

I just wanted you to know – we had a school-wide visit from Woody and Leigh Anne Florence on Tuesday, April 15.  Among other things, she took time to sign almost 200 serialized copies of Outstanding in His Field, A Kentucky Adventure.  Copies that were provided free of charge, thanks to an NIE grant.

I know for a fact that, because of this, some students now own a book, a book that is personalized by the author.  Otherwise, they would not own a book.

Thanks to you, the Herald Leader, and Ms. Leigh Anne Florence for all that you do to promote literacy, learning, and a love of books in the state of Kentucky.

Emily Pike, Library Media Specialist, Yates Elementary School

And that leads right into a reminder about the 2014 Fall Chapter Series 

Fall Chapter Series slated to begin September 15



Once again the award-winning Kentucky literacy project will be offered at no cost to Kentucky newspapers and is sponsored by Kentucky Utilities/LG&E, the Kentucky Press Association and the Lexington Herald-Leader’s Newspaper in Education program. “We’re All Ears” is being written by Kentucky author Leigh Anne Florence and illustrated by Lexington Herald-Leader illustrator, Chris Ware.

This year’s theme is Kentucky music, and Kentucky arts and crafts and stars the famous Kentucky doggy duo, Woody and Chloe. Free scrapbooks and access to the 10 chapters and graphics will be provided to Kentucky newspapers.


Go to  http://www.kypress.com/nie and sign up.  Chapter one can be published the week of Sept. 15. The scrapbooks help your readers and students make the free “We’re All Ears” book from your weekly newspaper chapters. In September, the podcasts of Woody reading the story and online activities can be linked to your website from http://www.kypress.com/nie

Get your teachers/media specialists excited about the fall story and using newspapers in the classroom. A free Newspaper in Education professional development session to show educators/media specialists how to integrate newspapers into the classroom and to kick off the Kentucky literacy project is scheduled for Thursday, July 10, 10:30 a.m. to 3:30 p.m. at the Lexington Herald-Leader.

Participants receive four hours of free Professional Development credit and lunch. Presenters include newspaper professionals and Leigh Anne Florence and Woody and Chloe.  To attend the Professional Development session, teachers/media specialists must register by June 30, by emailing their name, school and summer email to kjohnson@herald-leader.com

Don’t let your newspaper miss out on this free literacy project!  Sign up for “We’re All Ears” and scrapbooks now www.kypress.com/nie

Interns and Host Newspapers/Host Companies: Who’ll be where this summer

We’ve had 21 of the Host Newspapers complete their intern process for 2014 and two of the three KPA Associates members have done likewise. In all, KPA is scheduled to award 23 newspaper slots and three public relations spots with KPA Associates. That’s a total investment by the Kentucky Journalism Foundation of $78,000 is investing in journalists and communication professionals of tomorrow.

The Better Business Bureau of Louisville and the Bluegrass State Games have selected Kasey Tyring and Alyssa Oakley, respectively, as their PR intern for the summer. Like the newspaper internship program, the PR interns are with the Host Companies for 10 weeks.

On the newspaper side, the newspaper interns for 2014 will be Adair County Community Voice, Noah Richard; Ashland Daily Independent, Mary Alford; Carrollton News Democrat, Jacob Blair; Corbin News Journal, Timothy Wyatt; Corbin Times Tribute, Kristina Smith; Cynthiana Democrat, Kayla Pickrell; Elizabethtown News Enterprise, Carly Besser; Frankfort State Journal, Morgan Eads; Georgetown News Graphic, Rachel Smith; Grant County News, Seth Graham; Kentucky New Era, Madison Wepfer;  LaRue County Herald-News, Felecia Gray; Lebanon Enterprise, Matthew Overing; London Sentinel Echo, Cheyenne Miller; Louisville Courier-Journal, Michael McKay; Mt. Sterling Advocate, Sarah Justice; Princeton Times Leader, Rebecca Walter; Richmond Register, Christopher Payton; Somerset Commonwealth Journal, Judah Taylor; Tompkinsville News, Allison Thompson; West Kentucky News, Christian Marnon. The Henderson Gleaner and Danville Advocate Messenger are still in the process of selecting their intern for 2014.

The interns in both programs represent Morehead State University, Murray State University, Eastern Kentucky University, University of Kentucky, Western Kentucky University, Transylvania, University of the Cumberlands and Campbellsville University.

Comment on KPNS service

Another accolade for the Kentucky Press News Service and administrator David Greer. This comes from Chip Hutcheson, KPA Past President/NNA officer/Princeton Times-Leader publisher.

“Thanks for picking up the Western Recorder editorial regarding Mid-Continent. That should be of great interest for papers in the western Kentucky area, and papers wouldn’t have access to that viewpoint if it wasn’t for you including that in the editorial roundup. Shows once again the incredible benefit the KPNS is to papers in this state. ”


KPA health insurance agency places second in Best Places to Work in Kentucky

Congratulations again are in order for Briggs Cochran and Greg Engle and the staff at Benefit Insurance Marketing. Those of you who have health insurance coordinated by KPA and the Kentucky Retail Federation know BIM. They handle newspaper health insurance coverage for the Eastern part of the state.

The Best Places to Work program is operated by the Kentucky Chamber of Commerce. The results of the top small, medium and large Top 30 companies were released Thursday. BIM seems to always be right at the top of the list for small companies.

For the release and listing of the top 30 Best Places to Work in small, medium and large company categories, click here  BEST PLACES TO WORK

Is your best ad worth the $100 prize?         

LocalMediaInsider’s Top Ad Winner has been selected!

April  30 – WSB-FM radio ran away with May’s Top ad for a campaign they ran for The Lake Lanier Islands Resort. A “Dream Wedding” campaign promoted across multi-media secured ten new weddings and 4,600 more emails for the resort – plus $30,000 for the radio station. Judges said there were a lot of great entries but the performance of this campaign stood out. Stay-tuned for the full “how to do it”  case study next month.

Let’s get some winners from our state! If you entered already, your campaign is already entered in the next month’s contest. And you can enter additional ones!

LocalMediaInsider’s Top Ad Awards recognizes excellence monthly from local media in creating marketing campaigns for merchants.

The deadline for June’s contest is May 30, so please nominate a few of your campaigns here!

There is NO ENTRY FEE and 2014 winners receive a $100 award, a free pass to LocalMediaInsider and the virtual awards banquet – plus bragging rights for having been recognized in a national contest. Contestants include radio, television and, this year, marketers, so your entries represent what newspapers and broadcasters in our state are capable of producing for their clients!

Judges evaluate on the basis of concept, use of multiple platforms and interactivity, and measurable results. For more information and to enter click here. 

LocalMediaInsider shows some of the practical, strategic and tactical ways local media companies can use data in the real world, as well as some best practices for using Borrell data in the sales department.

 LMI has a customized page specifically for KPA members to access LMI’s MediaExecsTech, complete with two months free and a 50% discount to subscribe to all of LMI’s reports.

Thanks again for your support!

Alisa Cromer

Editor, LocalMediaInsider

2544 2nd Avenue N.

St Petersburg, FL 33713



Why the Future of Media and Journalism Really Is Bright

In a recent Huffington Post article, Randy Bennett, director of entrepreneurship and partnerships at the University of Florida COllege of Journalism and Communications, cites the 2014 America East conference as a forward-thinking industry event focused on innovation, community engagement, technology and entrepreneurism in the news media industry.


It is typically this time of year that, through a mind-numbing parade of industry conferences, legacy media companies attempt to buffer another winter of discontent with hopeful messages about the future of the business amidst ongoing retrenchment.

Last week, I attended two disparate conferences that shunned hype and hyperbole (and despair), and provided a decidedly forward-looking and practical perspective: America East, addressing media and technology strategies, and Journalism Interactive, an event attended mostly by journalism educators, focused on inspiring and preparing the next generation of journalists.

Despite the very different audiences, some common themes emerged from both events:

Data will be at the core of everything media companies do going forward. Data will drive all business strategies including customer acquisition and retention, sales and pricing as well as audience segmentation and content and product development approaches. On the journalism side, deep data sets and sophisticated (and often free) analytical tools will advance investigative reporting; real-time analytics will impact decisions on headlines, article form and content, distribution, platform effectiveness and story placement. The message: to thrive, media companies should find scary-smart data scientists and journalists steeped in data analysis.

The future is visual. While the written word will continue to be a powerful form of expression, visual storytelling — using a mix of media forms (see a great example here) — will drive engagement and deeper understanding in a world of six-second messages. Journalists who can craft compelling stories using video, text, audio, animated gifs, innovative design, augmented and immersive reality and other tools will be in high demand. Media companies that use engaging forms of story presentation across devices and platforms will attract marketers who covet that relationship once owned by TV.

Community engagement is critical to business and journalistic success. Community means different things to different organizations. But regardless of how community is defined, if media companies are not emotionally connected to their constituencies in meaningful ways, those customers will drift to publishers they perceive as more interesting, relevant and inspiring. Social media platforms are providing powerful tools to connect, inform and entertain those customers. Journalists can use technology to establish a personal brand that can bestow more authenticity and establish deeper connections with their readers.

Embrace technology to solve problems — for media organizations and their customers. A range of accessible tools and technology — for both print and digital — have emerged to help streamline operations, improve quality, create and distribute content across platforms and grow new revenue streams. For journalists, the tools available to enhance probing, reporting and storytelling – from drones to Google fusion tables — are mind boggling. Digital strategist Amy Webb, CEO of Webbmedia Group, points to “must have” tools, including MindMeld, Quill and WolframAlpha, that could transform how news is captured, reported and edited going forward.

Those who ponder whether media companies should become technology companies or if journalists should develop programming skills are asking the wrong questions. The technology platforms and expertise are the easy part. What’s hard is for media managers and journalists to develop the technological proficiency to think differently and creatively about what is possible.

Which leads us to the final theme:

Entrepreneurism needs to be the lifeblood of media organizations and the oxygen for journalists. While newspapers and other traditional media companies have embraced innovation, true entrepreneurship will not thrive in risk-adverse cultures. USA Today Publisher Larry Kramer — who spoke at the America East conference — urged media companies to “reward and incent people to do things differently” and to “recruit people who can think entrepreneurially and also understand the needs of the legacy business.” Umano CEO Ian Mendiola, another speaker, encouraged attendees to tap into young innovators and “create a team dedicated to exploring crazy things.”

At the Journalism Interactive conference, participants and speakers not only discussed the value of thinking entrepreneurially and how to teach that to budding journalists, but also displayed their own innovation mindsets working within very traditional institutions. Five years ago, most journalism programs would not have taught students how to tag videos, scrape Web data, use JavaScript or analyze data to tell a story. These educators, from a range of forward-thinking colleges, are ushering in a new journalism age.

The takeaways from both events are not about the relative health of media companies or the importance of journalism degrees. Rather, it’s about tangible evidence that there are innovators in our midst who are passionately committed to changing the paradigm. There are media and technology executives that are experimenting with new business models and organizational approaches. There are journalists and journalism educators who are excited about using technology to find hidden stories, increase accountability, inform the citizenry and engage audiences in ways that were never possible before.

From that perspective, the future indeed looks bright.

Taking a peek – A quick tip to look at fonts in your MacHENNINGER

Independent design consultant Ed Henninger offers free tips and tricks for newspaper and niche publication designers each week. This week’s tip reveals a quick way to get a look at the fonts in your Mac, without having to open InDesign, Quark or any other application.

Click here to see this week’s tip and more. Want a free evaluation of your newspaper’s design? Contact Ed at edh@henningerconsulting.com or (803) 327-3322.

HERE’S A QUICK WAY to get a look at the fonts in your Mac, without having to open InDesign or Quark—or any other application.

Three steps:

1. Open your fonts folder.

2. Select the font you want to check out.

3. Press the space bar.

A desktop window will open, showing the letters and numerals in the font you’ve selected.

If you want to look at other fonts in the list, just press your up or down arrow keys. As you do, the newly selected fonts will open in the desktop window.

There ya go! That simple.

– See more at: http://henningerconsulting.com/helpful-hints/#sthash.q0jtuci5.dpuf

New Ethics law puts Kentucky’s as strongest

From Kentucky Legislative Research Commission’s Ethics Reporter

Legislation adopted in the 2014 Kentucky General Assembly gives Kentucky the strongest and most comprehensive legislative ethics law in the United States.

The new legislation (House Bill 28) includes a “no cup of coffee” provision, a ban on certain in-session campaign contributions, and a ban on interest groups paying for legislators’ travel.  See:  http://www.lrc.ky.gov/record/14rs/HB28.htm

By following the guidelines set forth in the Code of Legislative Ethics in 1993, Kentucky legislators and lobbyists have for over 20 years avoided the law enforcement investigations, indictments, trials, and prison terms that have plagued so many state legislatures around the nation, including six of the seven states surrounding Kentucky.

When the ethics law amendments take effect in mid-July, Kentucky will be the only state with all of the following provisions in its legislative ethics code:

  • A year-round ban on lobbyist campaign contributions to legislators and legislative candidates;
  • A ban on campaign contributions from PACs and employers of lobbyists to legislators and candidates during legislative sessions;
  •  A “no cup of coffee” law, prohibiting lobbyists and employers from spending any money on food and beverages for individual legislators, candidates, and their immediate family members;
  • A prohibition on lobbyists and their employers giving anything of value to a legislator, candidate, or the spouse or child of a legislator or candidate;
  • A ban on lobbyists and employers paying for out-of-state transportation or lodging expenses for legislators;
  • A ban on lobbyists soliciting, controlling, or delivering (“bundling”) campaign contributions for legislators or candidates;
  • A prohibition on legislators using their public office for private gain;
  • A ban on legislators using public funds, time, or personnel for partisan political campaign activity;
  • A “revolving door” provision, prohibiting former legislators from becoming lobbyists until two years have elapsed since leaving office;
  • A ban on legislators accepting honoraria for appearances, speeches, or articles;
  • A requirement that legislators and candidates file a financial disclosure statement, with legislators required to file annually;
  • A ban on legislators or candidates holding a contract with a state agency;
  • A requirement for all legislators to attend annual ethics training sessions in January;
  • A requirement for employers of lobbyists to report the cost of advertising which appears during a session of the General Assembly, and which supports or opposes legislation, if the cost is paid by the employer, or a person affiliated with the employer; and
  • An independent, citizen-run Legislative Ethics Commission that includes no members of the General Assembly or others who hold public office, and which oversees the ethics code which applies to legislators, legislative candidates, lobbyists, and employers of lobbyists.

As it moved through the 2014 General Assembly, the ethics bill received no media coverage or editorial comment.  Likewise, 21 years without criminal investigations and grand jury indictments of legislators or lobbyists appears to be not newsworthy, and certainly doesn’t draw the media attention of a good old-fashioned scandal.

However, the absence of criminal activity in the legislative branch of Kentucky state government for more than two decades is worth noting, and enhances public confidence in the General Assembly.

Financial disclosure forms for legislators available on LRC website

The financial disclosure reports for all 138 members of the Kentucky General Assembly are available for viewing on the Legislative Ethics Commission’s website:


2014 legislative candidate filings are coming in, and those should be available at the same site by Friday, May 2.

The complete April issue of Ethics News from the Legislative Research Commission is available by clicking here  AprilEthicsNews

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