April 4, 2014

• Gatlinburg in June? Sounds like a winner with Tennessee Press

• Battle at Crooked Creek: Round two of the Border War golf tournaments

• Since 2006, you can discount subscriptions up to 70 percent

• Amounts spent on advertising now required of lobbying organizations

• You gotta check out this ‘fake’ classified page; find the hidden meaning

• Murphy named Kentucky, Tennessee AP news editor

• KPNS: A ‘Thank You’ and a testimonial


Ready to head to Gatlinburg in early June?

What better way to get rid of the winter doldrums
tpa-convention (and snow and ice and cold) than to be thinking about spending a few days in early June in Gatlinburg? And it will be with our friends from the Tennessee Press Association.

Kentucky doesn’t have a summer convention but anytime the Tennessee Press Association has its summer convention in Gatlinburg, they are gracious to include KPA!!

And 2014 is no different!! The Tennessee Press Association Summer Convention is June 5 – 7 at the Park Vista. That’s the round hotel atop one of the hills overlooking downtown Gatlinburg. And you’re all invited to join in the programming, social events, golf and a relaxing time, welcomed after the winter we’ve just survived.

All the materials are linked below. And I’ve included contact information for Robyn Gentile, Member Services Manager at Tennessee Press, if you have further questions.


David T.

June 5 – 7 — Park Vista Hotel, Gatlinburg, TN.

Convention packet as a PDF at: http://www.tnpress.com/Summer2014/SC14RegPacket.pdf

or visit the convention website http://www.tnpress.com/summerconvention.html

PLEASE NOTE:  *The Park Vista, the convention hotel, will be sold out during our convention dates.  Already, for Friday, June 6, the only rooms available are in TPA’s block.  PLEASE MAKE YOUR RESERVATIONS EARLY to ensure that you get a room in the convention hotel.

Park Visa Hotel Reservations: Toll free: 800-421-7275 or (865) 436-9211

TPA RATE: $114 plus tax, per night


DEADLINE: Friday, May 9* 

LOCATION: 705 Cherokee Orchard Road, Gatlinburg, TN 37738

WEB SITE: www.parkvista.com

Robyn Gentile

Member Services Manager

Tennessee Press Association

435 Montbrook Lane

Knoxville, TN 37919


(865) 584-5761 ext. 105

crooked-creek1 Get ready for ‘Battle at Crooked Creek’ on September 18

The second annual Border War golf tournament — this year titled ‘The Battle at Crooked Creek’ — is set for Thursday, September 18 at Crooked Creek Golf Community in London. Kentucky won last year’s inaugural event, but just by a couple of points, and will be defending its title in 2014.

The event features golfers from Kentucky and Tennessee and maybe some friends from nearby states. The proceeds from entry fees and sponsorships are split between the foundations of the two state press associations. Last year, the two foundations each received about $10,000 enabling Kentucky to add another three internships to its summer intern program.

We’ll have ribeye sandwiches, hamburgers, hot dogs and grilled chicken beginning at 11 a.m. with a shotgun start at 12:30. Following the outing, we’ll have a reception with the awards presentation.

Like last year, it looks like the entry fee will be $75 per person and includes golf, a cart, range balls, the luncheon and the reception.

More information will follow but for now, mark your calendar for Thursday, September 18, for ‘The Battle at Crooked Creek’ in London. Lunch beginning at 11 a.m., shotgun start at 12:30 p.m.

Take a tour of the course at http://www.crookedcreekgolfky.com/


KPA/KPS Board meeting April 17 at the Governor’s Mansion

The KPA/KPS Board of Directors will have its spring meeting Thursday, April 17, at the Governor’s Mansion. It appears several Board members have never been to the mansion so in this its 100th year, it seemed appropriate to have the Board meet at the mansion.

The 2014 General Assembly will be one of the
governors-mansion-300x144 major topics discussed as Leigh Ann Thacker and Danny Slaton with Southern Strategy give updates on legislation supported and opposed by KPA and a look toward the 2015 legislature.

The Board is also going to discuss the benefits package for KPA Associates Division and the Associates dues structure.

If you have an item you need the Board to address, please email that to me by Tuesday, April 15, and I’ll get it added to the agenda. Or contact your district KPA Board member and ask him/her to bring it to the Board’s attention.

And speaking of April 15, we’re down to the final two days  

I always look forward to paying my taxes on April 15 because in even-numbered years, that
capitol-2means the legislature will be adjourning sine die that same day.

After its almost two-week veto session, the General Assembly comes back to Frankfort April 14 and 15. The state constitution states the legislature must adjourn by April 15.

There’s still some unfinished business that they’ll be addressing/considering. Problem is, if they pass anything the governor doesn’t like, he can veto it and they won’t be able to override the veto.

Numerous bills await final consideration, not the least of which is the state transportation budget and whether the gas tax will increase to cover the projects.

Need copy to stay below the 75 percent USPS ad limit? KPNS is the answer

David G. and I received this note from Stevie Lowery at the Lebanon Enterprise this week. And she’s correct — having KPNS readily available is the quickest way to generate plenty of news stories to keep within USPS’ limit on advertising.

Good afternoon, Davids.

I just wanted to thank you … the Kentucky Press News Service saved our … this week!

We are having a really hard time staying below the 75 percent advertising requirement because of all the inserts we have… So, we had to add pages this week. The KPNS helped me fill those pages with interesting and meaningful copy. Not sure what I would have done without the help of the KPNS!

Thanks again!

Stevie Lowery, Lebanon Enterprise

KPNS — The Reasons Why testimonial

KPNS administrator David Greer wrote this several months ago and posted it on kypressonline.com. With Stevie’s note above and a mention by Max Heath recently about how newspapers will need to find some readily available copy to stay within the advertising limits, I wanted to republish David G’s article here. I have made minor changes, updating the number of stories, editorials and participating newspapers. I’ve included a few of the graphs and then the entire article as a pdf.

By David Greer, KPNS Administrator

Call me a skeptic but it’s a rare day in this life when you get something for free. And to get a high-quality and useful product or service for free is even more elusive.


Well, not necessarily. KPA’s Kentucky Press News Service – KPNS – is a great resource for any newsroom and it’s free to KPA members. That’s a hard deal to beat. And KPNS has been growing by adding new members and the feedback we’ve received is excellent.

Here’s the part where I am obligated to admit that I am totally biased since I coordinate the editorial side of KPNS while fellow KPA staff member David Spencer handles the technical side.

The birth of KPNS was the direct result of KPA members wanting a credible source for Kentucky news content at an affordable price. We began with about 20 newspapers. Now, we’ve grown to more than 80 members across the state – primarily newspapers (of all sizes) but KPNS also includes some local news websites and a couple of public radio stations.

Since its start, KPNS has made it possible for members to share with other members a total of more than 27,740 news stories from across the state. Plus, we’ve shared 1,900 editorials from Kentucky publications. We added the editorial service just a year ago after receiving member feedback.

So what can you do with KPNS content? The answer is – a lot and in ways that work best for you.


‘Advertising’ now part of legislative lobbying reports

Most every legislative session, a company/business that is registered with the Legislative Ethics Commission has run newspaper ads, TV or radio commercials or some other method to get the public to contact their legislators. Sometimes it’s to support a piece of legislation but probably more often than not, it’s to get the public against legislation.

Advertising has never been considered part of ‘lobbying’ and those companies were free to spend all they wanted on advertising without anyone ever knowing what the costs were.

That’s changed now with passage of House Bill 28. And it was sign by the governor yesterday.

It’s a lengthy piece of legislation that contains changes in what legislative agents can spend on legislators during a session. But this language, below, spells out the new requirement on lobbying groups (everything in 5(a) and 5(b) is new language):

(4)     (a)           In addition to the information required by subsection (2) of this section, a statement filed by an employer shall list:

5.                    a.           The cost of advertising which appears during a session of the General Assembly, and which supports or opposes legislation, if the cost is paid by an employer or a person or organization affiliated with an employer;

b.         As used in this subparagraph, “advertising” means statements disseminated to the public either in print, by radio or television broadcast, or by any other electronic means, including Internet or telephonic communications, and may include direct or bulk mailings of printed materials.

Now don’t go thinking it’s anything like the gubernatorial reports you used to have to file. It’s not. You don’t have to do anything; it’s up to the lobbying organization to report all the advertising activities. But I just wanted you to know the amount companies spend in advertising to influence votes will now be known to all.

Not new to you but I missed it eight years ago

Or maybe I knew it and forgot about it. Max Heath made a comment recently that I had to question. I know better than to ever question Max on anything postal (even USPS officials know better than to doubt Max) but I did. And I learned something that actually came about eight years ago.

The old standard on how much you can discount subscriptions was 50 percent. In other words, if the subscription was $25, you could sell it for $12.50 and still count it as fully paid on the Statement of Ownership.

I thought it might be a misprint when Max said you only have to charge 30 percent of your published price for it to be considered paid. That would mean you can discount a subscription rate up to 70 percent and still be within the requirements of the Domestic Mail Manual.

When I asked Max about it, he said he had written a column in Pub Aux and would be glad to send that to me. He did, a day or two later. And then I found the column was published in October, 2006. That’s seven and a half years ago. I must have had my head under a rock, or knew about the change and just discarded that knowledge.

Max shared with me his column and here I share it with you.


And USPS ‘Load Leveling’ plan began yesterday

Looks like the Postal Service totally blew off the advisory opinion of the PRC, and is moving forward with the DSCF Load Leveling scheme despite doing only one limited test of the concept. You can see details below. But remember, it ONLY affects Standard Mail entered at the SCF, not mail entered at DDUs. And it is only for mail entered on Friday or Saturday. Deliveries of such mail could be delayed an additional day or two. If you are a member of NNA, feel free to contact Max with any questions.

As announced in the March 5 Federal Register Final Rule the Postal Service is revising Destination Sectional Center Facility (DSCF) Standard Mail service standards which allow the “load leveling” of mail volumes. This change will allow a more balanced distribution of DSCF Standard Mail across delivery days.

For those DSCF Standard Mail pieces entered on Friday or Saturday, the Postal Service is changing the current three-day delivery expectation to a four-day delivery expectation.  And for pieces entered at the SCF in San Juan, PR and destined for the U.S. Virgin Islands, as well as all DSCF entry pieces destined for American Samoa, the delivery expectation for pieces entered on Friday or Saturday would change from four days to five days.

This change will not affect service standards for First-Class Mail or Periodicals. USPS is not proposing any other changes in its service standards at this time.

Implementation of the revised rules began April 10.

For more information, please visit the Important Updates section on the USPS RIBBS website.

Another commonality with Kentucky legislature and others: Drones and guns

I’ve mentioned how legislative issues sometimes take time to arrive in the Bluegrass and also that it seems when one issue crops up, it’s not just in Kentucky. Similar legislation might appear in a number of states at the same time.

So it goes with “drone” legislation. Every state wants to address the issue and most always the legislation is geared toward law enforcement or government restrictions on the use of drones. The question was asked this week as to whether other states were seeing legislation. And most all of the states responded that drone legislation was a topic. But apparently none had restricted use on the media or other resources outside of law enforcement.

That led to another topic of discussion — permission to carry concealed deadly weapons in the State Capitol. And none of the states restricted those weapons and several legislators are known the pack a six-shooter.

And like the situation with Rep. Combs in Kentucky, who had her weapon fire in her office, accidentally of course, Kentucky isn’t the only place that recently happened. Seems a “delegate” in Virginia fired his weapon in his office.

Just shows newspaper advertising can be innovative, effective

It kinda stands out; you know something’s there but you just can put your finger on it.

This classified page from a Colombian newspaper for the most part looks like the traditional one. There’s a link if you’d like to read more and see a different angle of the concept at http://www.independent.co.uk/news/weird-news/3d-kitchen-advert-hidden-among-newspapers-classifieds-is-beyond-trippy-9248626.htmlcan-you-see-what-ad-is-about

Thanks to KPA Treasurer Cheryle Walton for passing this along from The Independent in London, England. Here’s the explanation:

A kitchen company altered perspectives on rows of text to create a subtle yet mind-bending advert in a Colombian newspaper.

Advertisers have been getting more and more creative with newspaper advertising in recent years, realising that sometimes the most striking ads need no colour or slogans at all as was the case with Game of Thrones’ dragon shadow in the New York Times.

This effort from HiperCentro Corona is perhaps even more inspired however, making the page seem as though it has a kitchen concealed inside it.

The page of ‘classifieds’ are entirely fake but look real, as though the company simply bought out a block and skewed their perspectives.

It comes with the tag-line: “The kitchen you are imagining is in HiperCentro Corona.”

It may not be the most effective ad in terms of showing off their product range, but it succeeds in capturing a reader’s daydreaming state as they turn the pages.

Images of the ad were posted on design website Behance by Sancho BBDO copywriter Felipe Salazar.

SPJ announces contests in two categories

The Society of Professional Journalists has opened nominations for the Eugene C. Pulliam Fellowship for Editorial Writing and the First Amendment Award.

Applications are due by June 22.

The $75,000 fellowship awards an editorial writer the opportunity to travel, take courses or pursue independent study or other endeavors that enrich their knowledge of a public-interest issue. The fellow produces editorials or other writings within 18 months of receiving the award. A grant from the Sigma Delta Chi Foundation (SPJ’s supporting foundation) supports this educational fellowship.

The other fellowship includes a $10,000 award and salutes individuals, groups or organizations who work to preserve one or more of the rights guaranteed by the First Amendment. Since 2002, the award has kept Pulliam’s passion for the First Amendment alive by recognizing similar values in journalists, educators, news organizations and free-speech and press advocates.

Nominate a worthy person, group of people or organization for the Pulliam First Amendment Award.

Visit SPJʼs website at http://www.spj.org/a-pulliam.asp to learn more.

Newspapers and Baseball: Two great American institutions evolving

Caroline Little

Caroline Little

By Caroline Little, President and Chief Executive Officer
NAA and American Press Institute

There are few aspects of American life that are the same today as they were 100 years ago. Two of them are newspapers and baseball.

While spring officially starts in March, it doesn’t truly begin for many until Opening Day rolls around and ceremonial first pitches are thrown. Whether it’s at Wrigley Field, Fenway Park or your local minor league stadium, it’s been that way for over a century and I imagine it will continue for at least another century.

For the duration of baseball’s history, fans have turned to their local newspaper to keep tabs on their favorite teams and players. This has remained unchanged and continues today, as newspapers deliver special sections to preview the upcoming season, post daily box scores and deluge fans with coverage on a daily basis.

But baseball and newspapers have more in common than merely being a part of everyday American life. For both institutions, the reports of their demise have been greatly exaggerated.

Baseball has been besieged with the notion that the sport is fading, overtaken by football and ignored by today’s youth. Quite the opposite is true – commissioner Bud Selig predicted his league would surpass $9 billion in revenue for 2014.

If that sounds familiar, it’s because the newspaper industry has dealt with a similar perception problem, with the idea that the younger generation would completely eschew newspapers. This, of course, is not true. Of young adults ages 18 to 34, more than half – 56 percent – read newspaper content in print or online during a typical week.

Newspapers and baseball do not look like they did in 1914 and that’s why they remain essential in 2014. In 1914, it took only 19 home runs to lead the league – needless to say, that wouldn’t lead the league this year. Though the sport has the same rules, it has evolved and transformed.

In 1914, you would read a newspaper in print and that was it. Today, you can read the newspaper in multiple platforms, choosing what works best for you. There are 161 million Americans that read newspaper content in print or online in any given month. Of those, 43 million read content on mobile devices. As the newspaper industry guides the way forward, it is based upon a perfect blend of print, digital and mobile platforms to better serve our readers and our advertisers.

It is worth noting that social media wasn’t an issue in 1914, or even 2004. But in the past decade, its influence has skyrocketed and changed how our world operates. Baseball has used this to engage fans, giving them a forum to connect directly with their favorite players. For newspapers, it means access for readers to follow their favorite newspaper or reporter. And there is confluence of the two, when a fan can follow his or her favorite baseball team by following the team’s newspaper beat writer.

Despite facing the perception that baseball is a sport for the older generation, a new generation of talent has infused MLB with excitement, whether that’s Mike Trout in Anaheim or Bryce Harper in Washington, D.C. The newspaper industry, likewise, has an excited, engaged group of college students and young reporters ready to make their mark. I saw this firsthand at NAA mediaXchange 2014, when we enlisted five talented college reporters to cover and report on the news-making conference.

The youth movement for baseball is not limited to the diamond, just as it’s not limited to the newsroom for newspapers. Theo Epstein, at 28, was the youngest general manger in history when the Boston Red Sox hired him in 2002 and, two years later, the team had its first World Series in 86 years.

Likewise, newspapers have become an incubator for innovation and change. At NAA mediaXchange, our inaugural Accelerator Pitch program featured eight startup companies with revolutionary ideas, from new mobile apps to improved social media use to re-defining how to sell classified ads. It opened my eyes to the limitless possibilities that exist for our industry as we move forward and expand our offerings across all platforms.

Spring is a time for limitless possibilities, especially after this past brutal winter that battered much of the country with ice, snow and endless gray days. The clouds are parting, the temperature is rising and the sun is shining.

By the time October rolls around, we will be crowning a new World Series champion.

We will also be looking at a newspaper industry that has continued its evolution and growth, with new initiatives and ideas that will ensure its relevance for another 100 years.

Murphy named AP news editor for Kentucky, Tennessee 

ATLANTA (AP) — Brian Murphy, a longtime foreign correspondent who has covered and directed stories from bases in Europe and the Middle East, has been named The Associated Press news editor for Kentucky and Tennessee.

The appointment was announced Thursday by South Editor Lisa Marie Pane.

Brian Murphy

Brian Murphy

Murphy was bureau chief based in Dubai, United Arab Emirates, from 2009 until late 2013, when he took a leave of absence to finish his third book. In Dubai, Murphy oversaw coverage of the Gulf Arab states and Iran, and also assisted in coverage of the Arab Spring uprisings. Murphy was part of the AP’s Pulitzer-nominated coverage of Iran’s contested 2009 presidential elections.

“Brian is a proven news leader with a track record for owning the big story,” Pane said. “He is a storyteller at heart with an infectious enthusiasm for digging beneath the surface, for capturing stories in a vivid and textured way. I’m looking forward to seeing him bring those talents to a fascinating part of the U.S.”

From 2007 to 2008, Murphy was an assistant international editor overseeing AP’s coverage of Iraq. Previously, he served as international religion writer, which included coverage of the Islamic world and the papal transition following the death of Pope John Paul II. In 2007, Murphy and AP’s Religion Writer Rachel Zoll won the Wilbur Award for a series on Christian missionaries in Africa.

Murphy joined AP in 1987 as a reporter in Boston. He later worked in Miami and as an editor on the International Desk in New York, before his first overseas posting in 1993 as a correspondent in Rome, where he won the 1995 APME honorary mention for feature writing for a story chronicling the struggles of an African immigrant family in Italy. He was bureau chief in Athens from 1997 to 2004, directing coverage of the preparations for the 2004 Olympics and assisting in coverage of Balkan conflicts.

Murphy has spent the past year working on his third book, which recounts the story of a World War II pilot who survived more than 80 days alone in the Alaska wilderness.

Local Media Association hosting Top Ad Awards

Once again the Kentucky Press Association is co-sponsoring LocalMediaInsider’s Top Ad Awards, which recognizes excellence by local media in creating marketing campaigns for merchants and we invite you to show us what you’ve got.

The deadline for May’s contest is April 15, so please nominate a few of your campaigns here!

There is no entry fee and  2014 winners will receive a $100 award, free pass to LocalMediaInsider and the virtual awards banquet – plus bragging rights for having been recognized in a national contest. Contestants include radio, television and, this year, marketers, so your entries represent what newspapers in our state are capable of producing for their clients!

Judges evaluate on the basis of concept, use of multiple platforms and interactivity, and measurable results. For more information and to enter click here. 

Best regards,

Alisa Cromer

Editor, LocalMediaInsider

2544 2nd Avenue N.

St Petersburg, FL 33713



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