Audience engagement could be key to a more satisfied newsroom: 4 takeaways to consider

By Matt Dulin, Reynolds Journalism Institute

In a recent survey of more than 100 journalists, I found that journalists are more satisfied and find their work more meaningful and significant when they practiced audience engagement, which I defined as using social media and analytics, as part of their job. Unlike other tasks that have been piled onto journalists that might contribute to burnout, I suggest that audience engagement has the ability to actually rekindle the flames that keep journalists going.


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