August 16, 2013

• Publishers Summit attracts idea-sharing crowd

• See more pictures at

• Leigh Anne Florence to receive Jesse Stuart Media Award

• KPNS surpasses 25,000 stories, editorials

• KPA representatives talk media relations at Lifesavers Conference

• One or more of four webinars should be of interest

• TODAY: Final day to sign up for Inaugural Golf Tournament

Publishers speak — Jeff Moreland, Central Kentucky News Journal; Wes Jackson, Louisville Courier-Journal; and Rufus Friday, Lexington Herald-Leader

Publishers speak — Jeff Moreland, Central Kentucky News Journal; Wes Jackson, Louisville Courier-Journal; and Rufus Friday, Lexington Herald-Leader

Publishers Summit is a success

We had a good crowd at the August 22 Publishers Summit in Shepherdsville.

Mike Scogin, Georgetown News-Graphic
Mike Scogin, Georgetown News-Graphic
We had 29 show up and discussions over four hours on the 2014 legislature and KPA’s plans for a pro-active role, successful niche publications, special sections, websites, paywalls, social media, single copy sales and newsracks, the Kentucky Press News Service, Readers’ Choice programs, the advantage in having Boomers with Gen Xers along with many other ideas exchanged.

The summit was co-sponsored by KPA and the Southern Newspaper Publishers Association. It’s the first Publishers Summit since August 27, 2010.

Mike Scogin, Georgetown News-Graphic

Mike Scogin, Georgetown News-Graphic

Not one but TWO are publishers

We went around the room, letting each attendee introduce themselves, and when Wes Jackson, publisher of the Courier-Journal introduced himself, I told the group he might be the only former major college football player that’s publisher of a major daily newspaper. I knew Wes had played football at the University of Kentucky.

I was wrong in what I said!!

Sitting next to him was Rufus Friday, publisher of the Herald-Leader, who I found out was a tight end of North Carolina State. I stand corrected so perhaps now the claim is Kentucky is the only state where two former major college football players are publishers of the two largest newspapers in the state.

If KPA ever decides to start a football team, we’ll build it around Wes and Rufus! A photo of Wes and Rufus talking with Central Kentucky News Journal publisher Jeff Moreland is above.

Leigh Anne Florence to receive Jesse Stuart Media Award from School Librarians


Woody series author, Leigh Anne Florence, has been notified that she  is recipient of the Kentucky Association of School Librarians (KASL) Jesse Stuart Award!

The Jesse Stuart Media Award recognizes development of media relating to Kentucky.

She will be recognized and honored at the KASL annual conference in Louisville in September. KASL, previously called the Kentucky School Media Association, is the professional organization of all Kentucky School Librarians, a state affiliate of the Kentucky Library Association and a national affiliate of the American Association of School Librarians and the American Library Association.

KPA panel discusses media relations at Lifesavers Conference

Focused on improving the relationships between newsrooms and first-responders, three veteran journalists representing various media entities participated in a panel discussion Aug. 7 at the 2013 Kentucky Life Savers Conference.

The annual conference attracts hundreds from local and state law enforcement agencies, community traffic safety programs, injury prevention programs, federal and state highway safety agencies, state and local emergency medical services and public health entities.

The panel — led by moderator Ed Staats, retired Kentucky Bureau Chief for the Associated Press — included Steve Doyle, editor of the Shelbyville Sentinel News; Kim Kolarik, social media editor of the Courier Journal; and Eli Pace, editor of the Kentucky New Era in Hopkinsville. The session was titled “Crisis & Disaster and the 24-hour news cycle: Best practices in working and partnering with the Media,” and it was branded as a Kentucky Press Association and Kentucky Broadcaster Association presentation.

All three panelists talked about relationships and how important it is for members of the media and law enforcement personnel to maintain open lines of communication. The panelists took the audience of about 75 law enforcement personnel, mostly public information officers who work directly with the media, through some of the basic things reporters are looking for when covering breaking news, such as car wrecks or high-profile crimes.

The panelists shared stories of good relationships and stories about relationships that were not so good. They talked about the importance of having a mutual understanding and how, most of the time, law enforcement officers and journalists have parallel interests.

It’s OK to view journalists as a tool to get information out, the panelists said, and when stories of interest break, the public often looks to the media first to keep them informed.

Often times, this highlights the good work of the first-responders, the journalists said.

In addition to talking about the best practices for working with journalists covering breaking news, the panel also discussed ways that public information officers can get more of their public service announcements picked up by the press.

Again, having a good working relationship is important, the journalists told the audience. Additionally, journalists have so many stories coming across their desks that they can’t possibly cover them all. With this in mind, if there’s a way to develop a story, or a narrative, along with the PSA, that will help. Journalists, by their very nature, like to tell powerful, gripping stories and if law enforcement can frame a public service announcement around a personal story, the media will be much more likely to feature that story in predominant place in their newspaper or broadcast.

To learn more about the Kentucky Lifesavers Conference visit


Ed Staats, retired Kentucky AP Bureau Chief, moderated a media panel that included Eli Pace, Kentucky New Era, seated on left; Kim Kolarik, social media editor at the Courier-Journal; and, Steve Doyle, Shelbyville Sentinel News and KPA News Editorial Chair, far right


‘Watchdog Journalism’ workshop scheduled by MAPI and IRE

Mid-America Press Institute and Investigative Reporters and Editors Inc. will hold a one-day “Watchdog Journalism” seminar Sept. 26 at the St. Louis Post-Dispatch.

Mark Horvit, executive director of IRE, will lead sessions on “Web for Watchdogs,” “Key Documents You Can’t Live Without,” “Open Records,” and “Quick-Hit Watchdog Investigations.”

The workshop will begin with registration at 9 a.m. followed by the seminar from 10 to 3 p.m. Registration is $40 and includes lunch. Those interested in attending can register with John Ryan, executive director of MPI, via email at or 217.581.7939.

Laws governing high school sports getting stranger and stranger  

Soon after reading this article from ASNE (American Society of News Editors) I had to go outside to make sure the American flag is still flying over this country. This story below was under a heading, ‘News credential restrictions block freedom of the press.’

It’s that time again. The start of a new academic year brings new credentialing requirements for reporters and publications to meet if they’re going to cover scholastic sports. This has been a major Freedom of Information focus for ASNE over the past year. We are continuing to work with several major news organizations to ensure that members are aware of unreasonable credentials and individual credentialing restrictions issued by sports teams, leagues and governing bodies, as well as entertainment artists and venues around the country.

We’re already seeing some problematic credentials for the 2013-14 academic year, many of which are recycled restrictions imposed by other organizations in the past.

A few weeks ago, we received a copy of the New Mexico Activities Association’s Multimedia Policies Manual, the rules for reporters covering high school sports in New Mexico. This contained several unduly restrictive provisions similar to those we’ve seen and talked about in the past.

Some requirements include that all media outlets requesting credentials be an LLC or registered to do business in New Mexico. Another example is restrictions on reselling certain photos beyond publication. There are the pro-style time limitations on audio and video content used in post-game reports, which are three minutes for team sports and 15 minutes for individual sports, and it must be taken down within seven days. There is also an absolute prohibition on using highlights from two consecutive plays in a post-game report, which begs the question: What is a “play” in soccer?

But there’s also a new one, which is an absolute prohibition on radio commentators making comments about game officials or coaching strategies.

We’ve also seen the new credentials from the Rhode Island Interscholastic League, which has another common claim on ownership of the copyright in “all broadcasts (live and delayed), films, videotapes, web casts, other electronic reproductions and recordings of events telecast pursuant to agreement.”

Note that ASNE isn’t passing judgment or giving advice on whether you should sign these agreements. That’s a decision that, for many reasons, only you can make. We are trying to raise awareness of how these restrictions affect your rights as reporters and provide you with information to make an informed decision. One way we can do that is to make this a two-way street or, better yet, a conversation.

Please let us know if you have seen any interesting provisions in credentials you’ve been asked to sign before covering your local high school, college or pro team or a local arts or entertainment event.

How to publish news and reach your audience when your website goes down

When the PBS website came under attack by hackers recently, the Newshour staff took to publishing its news transcripts and videos to Tumblr instead. A month earlier, a TV station in Tallahassee, Fla., posted videos and news on Facebook when technical difficulties disrupted its 11 p.m. newscast.

With so many publishing platforms and social networks available, there’s no reason for a news organization to go dark when its website is down. But it must have a good plan in advance. Here are the steps to take now to get ready…

True to their word, legislators heading home today

Forgot to mention in last week’s Friday Member Update/On Second Thought that the General Assembly was heading to town to address redistricting. That started Monday and a special session takes a minimum of five days because that’s the fewest days required to get legislation through both chambers.

And they stuck to their words by wrapping up today and heading back home. Each chamber makes its own district setup, approves it and then sends it to the other end of the Capitol for cursory consideration. When a chamber approves its own redistricting setup for subsequent elections, the other chamber will give its stamp of approval.

They were in Frankfort for a little while this morning and then dispersed to all corners of the Commonwealth. While they do come back for interim committee meetings, neither chamber will be in full session until January 7 for the start of the 60-day 2014 General Assembly. Whoopee!!

Woody Series scrapbooks are in shipment or already there

The staff has been fanning out in parts of the state, delivering scrapbooks for the Fall Chapter Series. For many others, expect a shipment soon.

The 10-week series begins the week of September 8. If the procrastinator in you means you haven’t signed up, you can still do at but you won’t be able to reserve scrapbooks since those have already been printed.

We’ve surpassed 25,000!!

And in less than four years! I’m speaking of the Kentucky Press News Service and distribution of more than 25,000 stories and editorials it’s made available to the 74 participating newspapers.

The service began on October 1, 2009, and has grown in importance to newspaper newsrooms because of content readily made available and story ideas for local staffs to pursue. In May, 2012, we added editorials in the mix, giving the KPNS members a variety of editorials to publish each week.

Last Day to Sign up for KPA/Tennessee Press Border War Golf Tournament

Today is the last day to get signed up for the Inaugural Border War golf tournament featuring members of the Kentucky Press and Tennessee Press associations. The tournament is set for Monday, September 9, at noon (Central) at Fairvue Plantation in Gallatin TN. The proceeds will be split between the foundations of both associations.

Personally, I was hoping Kentucky would have as many golfers as Tennessee and we’d have a 50-50 split on the proceeds. That would benefit our foundation and add to the KJF internship program. However, since Tennessee has 60 golfers and we have 20, it’s only fair that we get just 25 percent of the proceeds and Tennessee will get 75 percent.

That is, unless a bunch of you all sign up today!! Please?  BorderWarGolf

Four webinars on the horizon

Below are four webinars covering the next month that will be of interest to most all of you. These are co-sponsored by KPA, the Southern Newspaper Publishers Association and Online Media Campus.

More information is available on each link below the date/webinar topics as well as registration information. Note that the August 28 webinar has a registration deadline of today to avoid paying a late fee. The cost for each one is $35.

Expanding reach and growing profits with Reader’s Choice Ballots

(One topic that generated a lot of discussion at the Publishers Summit on Thursday was about “Reader’s Choice” programs. Many newspapers have these as a way to build advertising and circulation revenue. Here’s a column on maximizing a Reader’s Choice program.)

By Matt Coen, president and co-founder, Second Street

For years, newspapers have been running Reader’s Choice programs in their communities and have found significant success with these initiatives. With the advent of new digital platforms, there is now a substantial opportunity to grow and expand these franchises, and as an industry, newspapers need to seize this opportunity. By capitalizing, newspapers can grow engagement with readers and SMB advertisers, while also generating substantial revenue and collecting valuable crowdsourced content.

Executing these promotions has been historically difficult, resource intensive, and has relied heavily on print components. In recent years, papers have taken a few steps by manipulating survey tools and contest platforms to bring certain elements of these promotions online. These steps increased efficiency and reader participation to some extent, but as new tools that are built specifically for Reader’s Choice ballots come to light, the opportunity around our online and offline efforts dramatically increases.

In the future, by moving ballots to optimized platforms, which should include social integration, nominating tools, merging functionality and expanded listings, to name a few, we will not only be able to reach a wider audience, but will be able to drastically cut down on time spent administering ballots. Gone are the days of manually counting or hiring accounting firms to tabulate ballots, or being caught in spreadsheet agony!

By adopting these new tools, we will be able take advantage of all the ways to bring our Reader’s Choice programs to the next level in terms of the amount of revenue that we’re able to generate, as well as the size of the audience that we’re able to engage around these franchises. Below are some of the ways that newspapers are taking full advantage of their programs:

Sponsorships & Category Ads

Selling either an exclusive sponsorship or multiple sponsorships for both print and digital packages for your programs is a great way to drive additional revenue. You can also sell category-specific ads – restaurant, retail, recreation and so on – to participating advertisers.

Upgraded Listings

To drive more digital revenue, sell upgraded ballot listings to participating advertisers. Consider supplementing the name of the business on the ballot with a logo, description, physical address, website link, and Facebook and Twitter icons.

Live Events

After your Reader’s Choice program has wrapped up, consider hosting a live event that celebrates the winners and brings the experience to life for your audience. While this live event could be just a simple awards ceremony for winning advertisers, you could also build it into a huge community event and sell tickets to the public. Some newspapers are pulling out all the stops for events like this – vendor booths, event sponsorships, live music and the works. Be sure to have issues of your special section (see below) at the event for people to take home.

Agency Services

Your Reader’s Choice programs offer the ability to deepen current relationships and create new relationships with SMBs in your community. Approaching your advertisers with this program gives them a unique way to engage with their current customers, plus allows them to target potential new ones. This program is a great way to open the door with new advertisers to expose them to all you have to offer, including your agency services.

Year-Round Destinations

Through social media and email promotion, your ballot will be able to reach a larger audience and enjoy huge viral reach as your participants share the promotion among their networks. This valuable crowdsourced content that you’ll collect from your ballot can be utilized year-round in online directories that can become a destination on your website showcasing the best businesses and services in your community. These destinations allow you to sell ads year-round to participating advertisers.

Special Print Section

Many newspapers are doing special print sections for their Reader’s Choices, but we see this as a huge growth opportunity. You have the ability to create a special section to promote your Reader’s Choice program before it starts and after it is over. To monetize, consider selling ads to past winners in your preview special section and selling to winners in the edition after the program ends.

Deals Store

A deals store – a collection of deals centered around a theme – is an excellent way to continue driving revenue once your Reader’s Choice ballot is over. Your audience chose the winning advertisers, so you know that deals from those advertisers will be appealing to your audience. Even if you don’t have a regular deals program, consider creating a special store that features deals from the winners of your ballot.

As you can see, by utilizing digital tools that create efficiencies around your Reader’s Choice programs, it allows you to take full advantage of the opportunities of this promotion that you’ve been executing for years.

For an expanded look at all the opportunities around your ballot promotions, download our playbook at

Matt Coen is the president and co-founder of Second Street, a leading provider of private-label online promotions platforms and partner success services for media companies based in St. Louis, Mo. He can be reached at (314) 880-4902 or

Age-old question: Fit in or stand out?

By John Foust

Raleigh, NC

(John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training. E-mail for information:

Advertisers – like the rest of us – often struggle with “fit in or stand out” decisions. While we all want to share an identity with our chosen group or groups, at the same time, we want to be recognized for our uniqueness.

That’s one reason why a real estate advertiser will claim a desire to stand out from the crowd and then run an ad that looks like all the other real estate ads in the paper. The same goes for department stores, car dealers and local insurance agencies.

When things get stale and repetitive, a bold advertiser might venture off the beaten path and develop something that is truly different. If it is effective, others may follow. And later – perhaps years later – that different approach could become the new standard that everyone follows. Then another advertiser will take a new approach. And so it goes. New becomes old. And old leads to new.

This cycle can be seen everywhere. Some years ago, a director filmed a television commercial with a deliberately-unsteady, hand-held camera. It stood out from all the other spots – until others starting using the same technique. The first ad that depicted an SUV easily navigating deserts and snowstorms was compelling – until other SUV manufacturers said “me too.”

Every advertiser has to make a choice. Fit in or stand out? Be a follower or a trailblazer? Stick with the familiar or take a risk which could lead to bigger rewards?

It takes courage to break away from the crowd. (Think of the first person who ate an oyster.)

When you’re discussing ad ideas with clients, that’s a perfect time to shine a light on the choice between the new and the old. Although they probably have an innate awareness of the dilemma, an honest dialogue will provide them with a deeper understanding. That will put both of you in position to keep the best of the old, discard the worst of the old – and consider new ideas that can help the next ad campaign stand out on the page.

You can introduce the topic by saying something like, “I’m sure you’ve noticed that a lot of ads in a given category tend to look similar. Let’s take a look at some examples in your (real estate, furniture, autos, etc.) category.” Many of your carefully-chosen tear sheets should be from other markets, which will make it easier for your advertiser to be objective. As you go through the ads, consider breaking your analysis into two general areas:

1. Ad themes. Do the ads make the same types of offers to readers? Do they make any offers at all? Are the headlines similar?

2. Ad designs. What is more common – photographs or illustrations? What about the use – or non-use – of white space and color? Are there similarities in typography?

It’s all about making a statement. Your advertiser can whisper, “Look how much I have in common with all these other advertisers” or shout, “Hey, I’m different and here’s why.”

(c) Copyright 2013 by John Foust. All rights reserved.

Industry News Links:

Local Media Gets Wise On Digital Services

Legacy media and pureplays alike are ramping up their efforts in the digital marketing services space, helping local businesses establish a presence online and tapping into what could be a very lucrative revenue stream. “Everybody should have these services at their disposal or they’re not in the game,” says the Blinder Group’s Mike Blinder. Part one of a three-part special report. Read the full report at

Bright spot among gloomy ratings

Public evaluations of news organizations’ performance on key measures such as accuracy, fairness and independence remain mired near all-time lows. But there is a bright spot among these otherwise gloomy ratings: broad majorities continue to say the press acts as a watchdog by preventing political leaders from doing things that should not be done, a view that is as widely held today as at any point over the past three decades. Read more:

Four tips to help journalists create more videos

There’s a consensus that video is a central component of the digital future of journalism, but how do you fit video production into an already busy schedule?

After meeting one on one with journalists to help them determine how to create the best possible videos in the shortest amount of time, the team at Videolicious has been able to help quickly create compelling videos—complete with B-roll, logo graphics, transitions and music — leveraging their existing access and editorial expertise. Find some of the best tips that have come out of these newsroom sessions at

Will federal government meetings go virtual, limited or cutback? Congress thinking so

U.S. Senate and House members meet regularly in chambers, committee rooms and restaurants all over The Hill and back in their districts, and there’s certainly no indication they plan to curtail or cancel those face-to-face meetings.

Yet Congress seems to have a different opinion about other government meetings. Via pending bills, lawmakers are asserting that spending and attendance at other federal government meetings should be limited, cut or sent virtual in order to save taxpayer money, in the wake of sensational media reports about lavish meetings spend by the IRS, Justice Department and other federal groups. Here’s the story:

Calendar of Events:

(All times Eastern unless otherwise noted)

August 26, 2013 – 11:30 a.m/Central – Final Planning Meeting for 2013 Border War Golf Tournament for Kentucky Press and Tennessee Press members

Monday, September 2, 2013 – KPA Central Office Closed – Labor Day

September 8, 2013 – Fall Chapter with Woody and Chloe Begins 10-week Run

September 9, 2013 –  12 Noon/Central – 2013 Inaugural Border War Golf Tournament, Kentucky Press vs. Tennessee Press members, Fairvue Plantation Country Club, Gallatin, TN

September 12 – 15, 2013- -127th Annual National Newspaper Association Convention and Trade Show, Phoenix, AZ

October 24 – 25, 2013 – 2013 KPA Fall Board Retreat – Dale Hollow Lake State Park – Burkesville, KY

November 3 – 5, 2013 – 2013 Southeast Region Newspaper Association Managers (SERNAM) Fall Conference, Park Vista Hotel, Gatlinburg

January 23 – 24, 2014  – 2014 KPA Winter Convention, Hyatt Regency, Lexington

June 5 – 7, 2014 – Tennessee Press Association Summer Convention, Park Vista Doubletree Hotel, Gatlinburg (KPA members are invited)

August 5 – 10, 2014 – 91st Annual Newspaper Association Managers Convention, Doubletree Hotel/Downtown, Nashville

January 22 – 23, 2015 – 2015 KPA Winter Convention, Marriott East, Louisville

February, 2015 – KPA judges Montana Newspaper Association News and Advertising Contests.

October, 2015 – Montana Newspaper Association judges KPA Fall News Contest

Sometime in 2017 – We’ve been asked to judge the Mississippi Press Association Better Newspaper Contest in 2017. Please hold the year open for further information on when, where and what media format Mississippi papers will be in that year.

Sometime in 2018 – Colorado judging KPA Excellence in Kentucky Newspapers Competition

Also, potential 2018 – KPA will be judging the Utah Press Association contests

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