Birthday Club email secures $80K+ in sponsorship revenue

By Matt Coen, Second Street

The Northwest Florida Daily News is a 20,000 circulation paper out of Fort Walton Beach, Fla. The staff has been using email and newsletters for quite some time, but had never tried out a birthday campaign. Diane Winnermuller, publisher, saw an opportunity to develop a year-long campaign, and after talking to the local markets, decided a birthday email could be a great way to drive new revenue and increase engagement. [Full story] 

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