She began as a circulation clerk three years ago and now she’s recognized as one who’s destined for newspaper leadership
Editor’s Note: Each year, Editor & Publisher features the Top 25 newspaper employees under age 35 who are destined for newspaper leadership. This year’s Top 25 include Angelia JaKaye Garth of the Somerset Commonwealth Journal.
The young men and women on this year’s list work in different markets and serve in different roles, but they have one thing in common: they love their jobs. Working in today’s newspaper industry has its share of ups and downs, but the 25 young professionals featured here believe in the future of journalism. Whether they’re working in digital, circulation, the newsroom or with advertising, these are the leaders moving our industry forward.
Angelia JaKaye Garth, 24
Classified advertising/customer service manager, Commonwealth Journal
Education: Morehead State University, bachelor of arts, strategic communication
Angelia JaKaye Garth joined the Commonwealth Journal in January 2015 as a circulation clerk, where she had to send out tear sheets to advertisers who requested them. After a couple of months, Garth realized there was a more sufficient way to do her work by converting the physical sorting, filing and mailing system to electronic by contacting each business that requested a tear sheet and getting their email address, then creating a system where they could download a PDF copy of the ad from their website and simply email them a copy of the ad. As a result of this move, the company saved about $800 in postage/month.
In March 2017, she was promoted to the classified advertising manager position. Within two weeks, she learned how to place ads, build the daily classified pages on Quark Express, and size and schedule help wanted and legal advertising. She also utilized the paper’s partnership with Monster.com to create bundles of print and web advertising which increased their help wanted and Monster.com advertising percentage. She also takes care of all the end of the month reports and statements for the classified department.
What advice do you have for other young professionals in the newspaper industry?
Two qualities I would advise other young professionals in the industry to possess are flexibility and adaptability. This is an ever-changing industry where no two days are the same; therefore, it is important to have fresh, creative ideas in mind when an unexpected assignment comes through and to quickly adapt to the way the business changes with the changes in time and technology. Another important quality I have been able to strengthen during my time in the industry in versatility. I always like to say don’t put all your eggs in one basket, there are many different departments in the industry so being knowledgeable about the ins and outs of each department will always put you at an advantage.
Even though you didn’t plan to have a career working in newspapers, what are some things you have learned about the industry so far?
The main thing I’ve learned during my time in the business is the career path I want to pursue. The past couple of years working in this industry has allowed me to utilize my strongest skills and reminded me of my childhood dream to become a fashion magazine editor. This business keeps me on my toes and gives me the chance to learn something new every day. I am excited to take my experiences in the field and use them to accomplish a lifelong goal of becoming a future editor or publisher.