Craft the right social media guidelines for your newsroom

Just as most companies have employee codes of conduct and standards, many are now crafting similar codes for employees’ online behavior. These rules are not only for the social media manager about how official newsroom tweets and posts are formulated, but also about how newsroom employees can post in their personal capacity. Coming up with the right strategy for your newsroom isn’t easy, however, and there are many factors to consider. [Full story: News Media Alliance/Jennifer Peters] 

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