December 27, 2013

• Today in 1994 — 17 inches of snow forced cancellation of KPA Convention

• Today in 2014 – Deadline to register for KPA Convention

• KPA Board Member Stevie Lowery shaving her head for good cause; help her reach her goal

• KPS advertising off to really good start

• KET Legislative Coverage app lets you watch the action in Frankfort on your iPhone, iPad

• Staff approaching 200 years total with KPA/KPS


This time next week hope you’ll be in Lexington

Because it’s time for the 2014 KPA Winter Convention. That’s Thursday and Friday, January 23 and 24. And we’re joined by the Kentucky News Photographers Association who will be meeting Friday and Saturday. We also have the Kentucky High School Journalism Association conference from 9 til noon on Thursday, January 23, and could push 350 in attendance just for it.

Everything takes places at the Hyatt Regency in downtown Lexington. See ya then. And for those of you unable to make it, there won’t be an On Second Thought/Friday Member Update on Friday, January 24.

What to do when you arrive at the Hyatt

Please note! When you get to the Hyatt, if you have a room reservation, go ahead and check in to see if your room is ready.

And then, please head straight to the Patterson Ballroom on the lower level where the KPA Registration Desk and KPA Trade Show vendors will be. On Thursday, the Reynolds National Center workshop on “Investigating the Business of Government” takes place in Patterson D from 2 to 5 p.m. The KPA Board, the Past Presidents’ and the KPA Business Meeting will all take place in the Kentucky Room. It’s on a level between the Patterson Ballroom and the Hyatt lobby.

But on Friday, the meetings will be in the Regency Ballroom, located just behind the hotel check-in area while the registration desk remains in Patterson. So here there before going to the respective sessions.

Procrastinators Association takes a hiatus?

Apparently so. Normally, when the room reservation deadline comes, we always have lots of sleeping rooms available. Because you all wait past the deadline to make your reservations. This year, though, our Friday night allotment of 90 rooms was already sold out by the deadline. The hotel did give us some extra rooms because it was still January 8, the deadline date, yet no rooms remained in our block.

So our thanks to you all for heeding the call to make your room reservations. It’s never been a problem before, usually we have rooms left in the block come convention time, but this year, it appears you each gave up your charter membership in KPA — the Kentucky Procrastinators Association.

It’s been 20 years today (January 17) since ‘the blizzard’

Think back to Sunday, January 16, 1994. The weather wasn’t bad but by evening, forecasts were changing. Snow could be moving into Kentucky, possibly heavy at times. We all went to bed wondering if the weatherman would be right this time.

When we awoke that Monday morning, January 17, exactly 20 years ago today, 17 inches of the white stuff blanketed Central Kentucky. North toward Cynthiana and Maysville, it was more like two feet. And Louisville had 15 inches.

That was convention week in Kentucky. The 1994 KPA Winter Convention was scheduled for January 20-21 at the Marriott in Lexington. But it never happened. Roads were closed most all week and for the first time in memory, perhaps ever, KPA cancelled its convention.

Googling January 1994 blizzard you’ll find that event is one of the worst storms in Kentucky history.

Here’s a map of the snowfall for January 17-18. Nothing like that is forecasted for convention week 2014. Well, not yet at least. Temps should be in the mid-30s and while there’s a chance of precipitation, it’s rather small.


But then, that Sunday evening, wasn’t there just a slight chance of accumulating snowfall?

Shaving her head for St. Baldrick’s

Stevie Lowery – Now

Stevie Lowery – Now


Stevie Lowery after March 15

Stevie Lowery after March 15

My heart is telling me to do this… it’s as simple as that.Stevie Lowery, KPA board member and publisher of The Lebanon Enterprise, is shaving her head March 15 for St. Baldrick’s.

I know I have the ability to raise thousands (yes, I said thousands) of dollars for childhood cancer

research. If I refused to shave my head because of my insecurities or fears of not having hair… well… how selfish would that make me? It’s only hair.

I’ve watched so many of my friends battle cancer. Some have won. Some haven’t. And, I feel compelled to honor them by supporting this amazing cause. No one, especially a child, should have to endure the evil disease of cancer. Childhood cancer research is extremely underfunded. So I have decided to do something about it by raising money for cures.

I need your help! Will you make a donation? Every dollar makes a difference for the thousands of infants, children, teens, and young adults fighting childhood cancers. Please help me help them.

Just go to the following link to donate. It’s easy, and so very appreciated!

Learn more about Stevie’s venture in this Lebanon Enterprise story by Stephen Lega —  shave stevies head

Always wanted to see the legislature in action?

If you’ve not had the chance to see a House or Senate session, or even a legislative committee meeting, maybe now you have the opportunity.

Until now, and unless you’re in Frankfort with cable access, you’ve not been able to see them live and in session except at the Capitol.

KET has a “KET Legislative Coverage” app you can watch the legislature in action wherever you are. Of course, it requires an iPhone or iPad so if you have one of those, go to the App Store and search for “KET Legislative Coverage” and download the app.

It’ll give you almost real time access to the goings on in the chamber and in some committee meetings. KET normally has coverage of two committees in each time slot — generally committee meetings are in two-hour blocks Tuesday through Thursday, starting at 8 a.m. and continuing until 2 p.m. Then they trek to the House and Senate chambers.

On Mondays, both typically convene at 4 p.m. and on Fridays, they go into session at 9 a.m. and then head home.

So if you’ve wondered about the inner workings of your Kentucky General Assembly, here’s your chance. And if you know when a specific bill is coming up for consideration, you can cover it from the comfort of your own office and have a story online within minutes.

Advertising off to a FAST start!

It was February 8 when we hit the $380,000 mark for KPS advertising in 2013. Just two weeks into the New Year and we’ve already hit $380,000!

Now this isn’t a record January because of the $2.425 million placed four years ago. But it’s one of the best Januarys on record and a great way to start 2014.

More than $200,000 of the placement comes from utility companies.


Have a Canon or Nikon camera?

During the convention, representatives of Canon and Nikon will be on hand for the KNPA Sessions and Trade Show and will be cleaning cameras. So load yours up and bring it with you. Techs will also be on-hand for any minor repairs.

KPA joins in on letter to U.S. Senate Finance Chair Max Baucus

KPA is one of 45 state press associations signing onto a letter drafted by the Newspaper Association of America concerning the tax treatment of advertising expenses. This issue has been before Congress for several years but this session there has been more serious talk about it than previously. (Again, this is a Congress issue, not State Legislature initiative.)

Below is the letter sent to Senator Baucus. Certainly, if any of you are interested enough in the issue, you’re invited to use the letter and send it on your own letterhead.


The Honorable Max Baucus


Committee on Finance

United States Senate

Washington, DC 20501

Dear Chairman Baucus:

We are writing to inform you of our concerns about the devastating impact that a tax on advertising would have on our nation’s economy and on millions of American businesses. We urge you to reconsider the proposal included in your Discussion Draft on Cost Recovery and Accounting Language that would change the current tax treatment of advertising expenses.

We represent daily and weekly newspapers across the United States. Our free press has been a model to other nations and is made possible because advertising underwrites much of the cost of bringing news, information and entertainment to all Americans.

We believe the proposal in the discussion draft would severely undercut the economic power of advertising to generate sales and support jobs. Every dollar of spending of advertising will generate, on average, almost $22 of economic output or sales. The economic consulting firm IHS Global Insight estimates that advertising accounts for $5.8 trillion of the $33.8 trillion in U.S. economic output and supports 21.l million of the 136.2 million U.S. jobs.

The proposed new section 177 represents a tax on advertising. It would require all advertisers to wait up to five years before they could fully deduct the cost of half of their advertising as a business expense.

The U. S. tax code permits a business to deduct the cost of advertising in the year it is purchased just as it permits the deduction of other ordinary business costs such as salaries, office rent, utilities and similar expenses. The advertising deduction proposal would be the most sweeping change to the tax treatment of advertising costs in the 100-year history of the tax code.

The U. S. economy is just beginning to show signs of life after the Great Recession. IHS Global Insight estimates it may be 2016 before we reach the pre-2008 levels of spending on advertising. The proposed tax on advertising would push our economy down at a time when businesses—including newspapers and other media that rely on advertising—are beginning to move forward in a positive direction.

We urge you to reconsider the inclusion of this tax on advertising as you and your colleagues on the Finance Committee pull together a tax reform package.

If you have questions, feel free to contact Kathy Mason, Vice President of Government Affairs, Newspaper Association of America, at or 571-366-1152.


App available for National Farm Machinery Show

I wrote last week about requesting your media credentials for the National Farm Machinery Show, scheduled for the state fairgrounds in February.

Now here’s information about a mobile app for the show in case you want to keep up with all the goings-on.


WHAT:        The 2014 National Farm Machinery Show mobile app is now available for free on smartphones (iPhones, Androids and Blackberry) and features an interactive exhibitor map, listings, seminars, speakers, Championship Tractor Pull schedule, and Louisville area information to plan your trip to the largest indoor farm show in America.

The app is called “NFMS 14.” During the show, the app will provide text alerts and mobile updates about what’s happening at the show. Social media will be incorporated into the app using the official show hashtag #nfms14

WHEN:        The National Farm Machinery Show is Feb. 12-15, 9:00 a.m.- 6:00 p.m.

WHERE:       Kentucky Exposition Center, Louisville, KY

For more information visit, follow @NFMSLouisville on twitter or like National Farm Machinery Show on Facebook.

And don’t forget about KPA’s app for Open Meetings/Records

Since we’re speaking of apps, that gives me a reminder to tell you about KPA’s own app, for the State Open Meetings/Open Records laws.

North Dakota Newspaper Association starts News Content Sharing

The North Dakota Newspaper Association bulletin this week has a story for its members that the association is starting a News Content Sharing service. The story states it modeled its service after South Carolina and Kentucky.

That’s partly true but the difference is the North Dakota program requires newspapers to post stories, pictures and other information. We considered that early on, felt our newspapers would not take the time to upload stories and decided to have a KPA position responsible for that. The NDNA program might work, and I hope it does. But I use the 26,000 stories and editorials we’ve posted since October 1, 2009, that shows doing that for newspapers will work best.

Here’s the story from the NDNA bulletin:


Approaching 200 years         

Okay, 193 roughly but close enough. This week, Bonnie celebrated her 28th year as bookkeeper/controller for KPA/KPS. That gave me pause to add up the years of the rest of the staff. I’m not including Shirre Smith and Julia Meister-Musgrave, both of whom are recent hires. So of the remaining nine employees, that’s right at 193 years of experience working for your state press association.

Nominations sought for High School All-Resilient Team

Again this year, Tom Leach is requesting nominations from your newspaper of local high school athletes who have faced adversity and should be recognized on the All-Resilient Team.

Please pass this along to those who cover high school sports for you.

This project is to identify student-athletes in our state who achieve athletic success while overcoming adversity, thus demonstrating the “resiliency” that is also so crucial to the men and women who defend our country. In some cases, it could be a student-athlete who is merely able to compete while battling adverse circumstances.

The adversity could be in the form of an injury, an illness, a disability, a medical condition, etc., and the student-athlete must have competed in the 2013 calendar year.

The deadline to submit nominations is January 31.

For more information about the All-Resilient Team and how to nominate local high school athletes for this award and for a list of previous recipients, go to:

After 45 years, Times-Leader columnist retires

Susan Campbell

Susan Campbell

Susan Campbell, who has worked in the newspaper business in Princeton for 45 years, retired at the end of 2013. Campbell most recently served as Lifestyles editor and Saturday columnist of The Times Leader. She began her newspaper career as a typesetter for The Princeton Leader. She moved to the County: Caldwell Times in 1972 and then when the Leader and Times merged in 1992 she remained with the company.

Size matters

By Ed Henninger, Henninger Consulting

Editor’s Note: Ed Henninger will be speaking at the Kentucky Press Association Winter Convention on Friday, January 24. Hope you’re planning on joining us at The Hyatt Regency in downtown Lexington.

In last month’s column on design basics, I mentioned the need for a dominant photo.

“Why?” you may ask. “My space is tight and I don’t get great photos. Most of our shots are pictures of kids in school, people at their jobs, check passings and the like. We’re a small newspaper in a small town and we don’t always get those award-winning photos you’re talking about.”

Fair enough.

But that doesn’t mean you have to underplay the photos you do get. Too often, that school shot is so small readers can’t really see the faces in it. And there’s nothing wrong with clustering two or three of those pictures so they create a dominant visual element. Why scatter three school pix around a page? Instead, push them together to create some impact.

And when you do get that strong photo, remember to use it with size.

Here are some suggestions:

Make it big: If it’s a house fire, you can certainly run it as large as the photo in the illustration with this column. If it’s a fire in the center of your business district, it may be worth the entire top half of your front page. What’s my idea of a “big” photo? For a vertical shot, go for three columns by eight-to-ten inches deep on a broadsheet page. For horizontals, at least four columns wide by six-to-eight inches deep.

Make others smaller: Relative size is a factor. Your lead photo loses dominance and impact if the size of other photos on the page is nearly the same. Keep those other visuals smaller.

Cluster photos: As mentioned earlier, you can often take two or three photos from one event and place them together to get more impact.

Set it off: Especially in a lead news package or a feature display, consider placing extra space around the photo. This helps give it even greater impact.

Crop tightly: Be sure to look for the photo within the photo. Crop out extra sky or earth where possible. The tighter you crop, the more readers can focus on the real content of the photo.

Focus on optical center: When you can, place the lead photo over optical center of the page. Optical center is a bit above and to the left of dead center. It’s an area where the eye tends to first fall when readers first look at a page.

Yes, yours may be a small newspaper—but a large photo will help you deliver information, interest and impact to your readers.

WANT A FREE evaluation of your newspaper’s design? Just contact Ed: | 803-327-3322

IF THIS COLUMN has been helpful, you may be interested in Ed’s books: Henninger on Design and 101 Henninger Helpful Hints. With the help of Ed’s books, you’ll immediately have a better idea how to design for your readers. Find out more about Henninger on Design and 101 Henninger Helpful Hints by visiting Ed’s web site:

ED HENNINGER is an independent newspaper consultant and the Director of Henninger Consulting. Offering comprehensive newspaper design services including redesigns, workshops, staff training and evaluations. E-mail: On the web: Phone: 803-327-3322.

At age 95, going through digital and Social Media boot camp

Did you read that the San Francisco Chronicle is putting all of its employees — no one is exempt — through a rigorous two-month boot camp on digital and Social Media? That’s quite a commitment but the newspaper’s goal is to train employees how the newspaper can stay relevant.

And stating no one is exempt is proven in that the Chronicle’s 95-year-old science editor must go through the training as well.

Read more here —

So remember:

Today is the deadline to register for the 2014 KPA Convention. Simply go to and read through the program. Then click on The Registration Form and fill that out. This way you can register online and even make secure payment by credit card.

We’ll see you January 23-24-25 at the KPA/KNPA/KHSJA Convention at the Hyatt Regency in Lexington. And there will be no On Second Thought next week.

Otherwise, thanx!!

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