December 7, 2012

On Second Thought

 • Arkansas nearly finished judging KPA contest; and it comes with a nice compliment

• KPNS closing in on 20,000 stories posted

• Tax Commission preparing report to the Governor; hopefully sans ad service tax

• Have you promoted newspaper readership recently?

• From personal experience, don’t put your cell phone in the washer

WEBINARS? NONE TIL 2013           

If you’ve not seen promotional materials for webinars in the last few days it’s because Online Media Campus takes a hiatus during the holidays. Just too hard to get people to commit when there’s so much else going on.

Online Media Campus webinars, co-sponsored by KPA, the Southern Newspaper Publishers Association and Iowa Newspaper Foundation, will return after the first of the year. But we’ll be sending out information on those soon. So be watching your email.

But for a preview, the apparent lead-off webinar in January will be on January 16 and is “Classified Outbound Calling, Revenue That Sticks!”


The Arkansas Press Association is just about finished with the Excellence in Kentucky Newspapers – 2012 competition judging. In fact, by the time you get this the last two categories probably will have been turned in. We started with 246 categories and a wealth of entries. It took a week longer than we expected but since it’s done online and we don’t have to type each individual entry and comment into the system, a few extra days is of no consequence.

And all that means we’ll be getting some contest results to you in the near future. Again, we’ll probably email publishers and editors at each winning newspaper and list by name who won at least one first place and by name others who won a second or third. We won’t give out more information than that; other than to tell you to come to the awards banquet on Friday, January 25, at The Brown as we conclude the 2013 KPA Winter Convention.

Now don’t start emailing to ask when we’ll have the list available. It’ll be as soon as we can get it finalized. And should be within the next FEW days!!

See ya in January.


I’ve told you and I’ve told everyone who will listen: I will put my newspapers (all of you) up against newspapers in any state, any place, any time. You are that good! And I mean it.

At the Newspaper Association Managers Legislative Conference earlier this week, I got to visit with my Arkansas Press counterpart, Tom Larimer. Tom was a long-time editor and publisher before taking over at APA and comes well qualified to judge contests. He did one category for us but got to see many of the entries since the staff had access to everything electronically.

“You have some really, really good papers in Kentucky,” Tom told me. And I was beaming like a Proud Papa.

That’s why I say “we” (you all) take a backseat to no one.


I had until I got a request from Steve Key at the Hoosier State Press Association for any ads we make available to our members to promote the newspaper industry. So that gives me the chance to remind you:

It’s our new promotional campaign for newspaper advertising. “It’s all right here. In the newspaper.”

We’ve made available to you a series of house ads about the recent Advertising and Media Use survey that show:

• 84 percent of Kentucky adults read a daily, Sunday or weekly newspaper during an average week

• 89 percent of Kentuckians who say they’d be most likely to access public notices in a newspaper (and with the 2013 legislature on the horizon WE NEED YOU to download the ad on this and publish so legislators get this message!)

• 2.6. that’s how many Kentuckians, on average, read each copy of a newspaper (yes, we know some of you have done studies showing local readership is higher but on a statewide average this industry can say 2.6 people read each copy of a newspaper)

• 45 to 40 – 45% of Kentucky job seekers look in the newspaper for job openings. 40% look on the Internet.

You will find all of these ads in 1, 2, 4 columns and half-page sizes and the ads can be found at

If you have any trouble downloading the ads from the website, please contact David Spencer at 800-264-5721 or

We’ve long known — “It’s all right here. In the newspaper” — long has been, long will be.

20,000 BY 2013       

We’re sitting at about 19,200 stories having been posted by the Kentucky Press News Service, making 20,000 an almost certain bet by New Year’s. And it’s just now 38 months old.

This would be a good time to say David Greer sees a lot of newspaper stories he’d like to use but can’t because that newspaper isn’t one of the 69 participating. Make a New Year’s resolution now to download the agreement, signed it and return and get on board for 2013.

Please understand – if a major news event occurs in your county and you aren’t in KPNS, we can’t use your story. So David will find that story in another newspaper and that newspaper will get credit across the state when the story is reprinted.

It happens week in, week out. Remember, it costs you nothing, gets your newspaper exposure across the state and gives you access to hundreds of stories AND editorials each week that you can use as a participating KPS member.

Just go to and download the agreement then send it in to David Greer.


And new this year – April – is an editorial service, taking some editorials from KPNS newspapers and making those available as well. It’s been popular.

When we began, David G. thought he might get three a day, maybe 12 to 15 a week. Most days it’s been around five editorials he’s posted and a few times even some he wrote.

And since we began this service, David’s made 526 editorials available to KPNS participating newspapers.


The Governor’s Blue Ribbon Tax Reform Commission met Thursday, apparently for the final time, and is now putting together its recommendations. The package will be submitted to the governor. He may submit the changes or some of them for the 2013 General Assembly or perhaps call a Special Session after it ends in March.

Here’s a report from Danny Slaton with Southern Strategy, one of our lobbying groups. I have the reports available in pdf format and would be glad to email them to you if you’ll just email me that you want to see them. (Note that the commission is looking at a sales tax on selected services. While it does not list what services should be taxed, the independent consultants recommended a service tax on personal services (barbers/beauticians, dry cleaning, etc.), automotive repair, other repair services, recreational and amusement services. A tax on advertising would be a tax on businesses, not on personal services.)

The Commission finished work on the Income tax section, and took final votes on the entire package once it was roughly scored by Greg Harkenrider.

Today’s (Thursday’s) Income votes included changing the rates slightly, but keeping the graduated scale. The top rate is lowered from 6% to 5.8%. The top corporate rate was also lowered to 5.8% for parity with the individual income. The Commission voted to lower the retirement exclusion threshold from the current 41,110 to 30,000, and voted to continue to exclude Social Security income from Kentucky’s income taxes.  They also voted to create a 15% Earned Income Tax Credit.

The change with the biggest price tag was to impose a cap on deductions that would generate approximately $350M. This was the decision they made instead of the “add-backs” on deductions at 75% (removing 75% of current deductions amounts). That original option raised $550M, but the Commissioners decided that raising this money through a cap was more progressive. The rough number given by Greg Harkenrider was $20k to $55k for the cap. Harkenrider suggested to the Commission that the lower the revenue goal with capping deductions, the more accurate his scoring would be. He suggested $350M, and they agreed.

The final approximate score of revenue was a net gain of $690M for the Commonwealth.

Lt. Gov. Abramson said a draft of the final report would be sent to the Commissioners for review by December 11th. The due date for the report is Dec.15th, which is a Saturday, so the actual due date will be the following Monday, December 17th.


As I mentioned, my fellow NAMericans from all the state press associations met Sunday through Tuesday in D.C. Our luncheon speaker at the close on Tuesday was Rep. Jim Cooper of Tennessee, and he nailed a couple of things right on the head in his speech.

First, he said the parties are demanding absolute loyalty to the leadership on most votes.

Later in the afternoon, the House leadership stripped the Agriculture and Budget committee credentials of Rep. Tim Huelskamp of Kansas for not voting enough with the leadership. Cooper pointed out the parties (both Democrat and Republican), now require 95 to 99 percent loyalty to the leadership in their voting record. If they step out of line, as Cooper has, they are punished by having their favorite committee assignments taken away. Cooper votes with the Democratic leadership about 80 percent of the time, he said.

Cooper also pointed out that the goal of our elected members of Congress is not to move up in that body but to prepare themselves for bigger and better things on the outside, where the pay is far higher and you don’t have to run for re-election. Here’s a link to a story about the latest senator to jump ship and go take the big bucks at the Heritage Foundation. So, many of their votes are for style points with their potential future employers. It makes it easier to understand why we’ve become so intransigent in Washington.


I share this email with you from the First Amendment Coalition:

When Apple and Samsung recently tried to block public access to court records that they filed in their massive patent infringement case in San Jose over rights to smartphone technology, FAC jumped in to defend the principle of open and public court proceedings.

That crucial legal test of judicial transparency is now before a special appeals court in Washington, DC, with Apple, Samsung and their respective armies of lawyers arrayed together on the side of secrecy — and FAC on the side of public access.

Won’t you please make a donationand stand with us in saying NO! to powerful corporations that are accustomed, in their court battles, to having a free hand in stamping their pleadings, affidavits and evidence “SECRET”?

The public has a right, secured by the first amendment, to a front-row seat in court proceedings. This right should apply with special force when rival companies pursue legal claims — like patent infringement — that could restructure an entire industry, raise prices for millions of citizens, and impair the functionality of devices owned and relied upon by millions of consumers.

Companies like Apple and Samsung (and Google, HTC, Microsoft and others) may view these disputes as purely private business matters that ought to be resolved quietly and out of view of a prying public–that is, people like YOU. But we could not disagree more strongly. These disputes affect YOU directly. FAC has weighed into this case to assert the public’s interests. . . .Your interests.

And FAC is now asking for your help to keep up this fight.

For democracy to work, ordinary citizens must have access to information about what their government is doing. Laws exist to protect that right, but they don’t enforce themselves. And while all elected representatives pay homage to the idea of open government, in practice it is subverted by special interest groups and by government officials’ natural tendency to avoid public scrutiny.

FAC needs your support in defending free speech and government transparency. Please stand with us bymaking a pledge or tax-deductible contribution today.

Thank you.


We have 17 newspapers in our interactive online ad network and those 17 shared in the revenue for November. Here’s a brief Teresa sent to those newspapers yesterday:

We were down for the first time but still, quite impressive numbers! That means you all are doing a great job on your websites giving your readers lots of information!

We had 138,439 total impressions for this client for November. For your records, this is what you will be paid for your November activity.

Popunders – $3.50 CPM less 15%.

Any newspaper can participate in this program and if you would like to be a part of it or have questions, give Teresa a call at 800-264-KPA1 or by email.


So David Greer was updating me on the number of students registered to attend the 2013 KHSJA Convention – that’s the Kentucky High School Journalism Association, a program started by KPA in 1996.

At 3:32 Thursday afternoon, his report was 185 students were registered.

At 3:46, the number rose to 250 with 65 students registering from Oldham County High School. He’s looking at about 350 though the number could grow between now and convention time – Thursday, January 24, at The Brown.


Now we’re down to just ONE category remaining to be judged. Surely that’ll be finished today and then David Spencer can start packaging the results.


It’s not the largest year in KPS advertising history but it’s close. Throw out 2010 with the public notice placement and 2012 is the largest total in Kentucky newspapers. We had some years that were higher overall because of handling the INAN network for the Hoosier State Press Association. But that’s been gone for three years so it’s just us and Kentucky newspapers.

With three weeks left to report on, KPS has $4.679 million placed in Kentucky newspapers. We hope you got your fair share of that.


Before throwing your clothes in the washer, check the pockets. Cell phones come out really clean when the wash is finished but, uh, well, iPhone 3s won’t work. I found out the hard way last weekend.


I’ll be out for lunch with J.D. Chaney from the League of Cities but should be in the rest of the day. Monday, I have a doctor’s appointment, leaving here about 9:20 and returning hopefully about 11:30. I think that’s it for next week.


As always, call if you have questions, comments, concerns, issues, need help, clarifications, corrections, additions or deletions. Or just need to chat with somebody.

Otherwise, thanx!!


2012 KPS PLACEMENT TOTALS IN-HOUSE – $4,679,586.84


December 18, 2012 – KPA/KPS Staff Christmas Lunch

December 19, 2012 – Leigh Ann Thacker and David T. meeting with Kentucky County Clerks Association on Polling Place Policies

December 24-25, 2013 – KPA Central Office Closed for Christmas

December 31, 2012 – January 1, 2013 – KPA Central Office Closed for New Year’s

January 8 – 11, 2013 – Kentucky General Assembly Organizational Session

January 24 – 25, 2013 – 2013 KPA Winter Convention, The Brown Hotel, Louisville

January 26, 2013 – Both the Kentucky Intercollegiate Press Association and Kentucky News Photographers Association finish up their 2013 Conventions at The Brown

February 5 – March 26 2013 – 2013 Kentucky General Assembly Session

March 13 – 15, 2013 – National Newspaper Association’s We Believe in Newspapers Leadership Conference – Crystal City Marriott, Washington, D.C.

September 12 – 15, 2013 – 127th Annual National Newspaper Association Convention and Trade Show, Phoenix, AZ

August 6 – 9, 2013 – Newspaper Association Managers Annual Convention, Marriott Harbourfront Hotel, Halifax, Nova Scotia

January 23 – 24, 2014 – 2014 KPA Winter Convention, Hyatt Regency, Lexington

January 22 – 23, 2015 – 2015 KPA Winter Convention, Marriott East, Louisville

Sometime in 2017 – We’ve been asked to judge the Mississippi Press Association Better Newspaper Contest in 2017. Please hold the year open for further information on when, where and what media format Mississippi papers will be in that year.

Sometime in 2018 – Colorado judging KPA Excellence in Kentucky Newspapers Competition


Registration generally is $35 and available at

Friday, December 7 – 2 to 3 p.m./Eastern, 1 to 2 p.m./Central

Will Paywalls Kill Newspapers’ Web Advertising?

(Registration deadline was Tuesday, December 4 but late registration available for $10 more)

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