Election-related advertising during the 2020 cycle has reached $922,000, by far the most election-related advertising ever placed for KPA members through Kentucky Press Service. On the horizon, there are several other placements expected that should mean topping $1 million for the primary and general election.
That’s far above any previous year and the benefit has been for every newspaper in the state. The total is boosted by half-pages placed by the State Board of Elections encouraging people to either apply for an absentee ballot by the deadline or vote early. It promoted the plan of Gov. Andy Beshear and Secretary of State Michael Adams for both the primary and general elections to address concerns about voting during the coronavirus pandemic.
U.S. Senate candidate Amy McGrath has also pushed advertising on newspaper pages throughout the state and is expected to continue half-page ads the final two weeks of the campaign. McGrath has placed nearly $400,000 through KPS since mid-June and is expected to place one or two more ads prior to the general election on Nov. 3.
Placements are also about to be scheduled for some State Senate and State House candidates as well as Sixth District Congressman Andy Barr, R-Lexington.
I want to give credit to Rachel (McCarty), Holly (Willard) and Bonnie (Howard) who have worked extra hours, including nights and some weekends, because of the number ads we were placing. They’ve dealt with all of the issues associated with placing ads in some 170 newspapers and then a shutdown of the KPA website this past weekend. We didn’t get the website back into operation until about 2:15 Monday afternoon. By then the phone had rung constantly as newspapers needed the ads for this week’s issue. That meant finding the exact size of the ads the newspaper needed and then emailing those. Typically newspapers can go to accesskpa.com when they receive an insertion order, put in the unique access code and then download the ad(s).