From the Center for Media Engagement
Subscriptions, donations, and memberships are critical for many newsrooms’ business models. But what strategies work for gaining new subscribers?
Our researchers at the Center for Media Engagement (CME) tackled this question by experimentally testing different messages about subscribing to news. For this study, we collaborated with three newsrooms: a mid-sized, local newspaper in the Southwest United States; a small, regional news magazine in the Western United States; and a large, local newspaper in the Southwest United States. The organizations tested strategies using Facebook, e-mail, and newsletter advertisements.