February’s Newspaper Academy Webinars

Kevin Slimp: Getting those Photos to Pop Off the Page!
Photo Editing & Color Correction for Newspapers Using Photoshop (75 minutes)
February 7, 2019 • 1:00 p.m. Eastern / 12 Noon Central / 10 Pacific
No one knows more about photo editing and color correction for newspapers than Kevin Slimp, who has been teaching newspapers the best methods for photo editing since 1994. Join Kevin for this 75 minute webinar as he teaches both basic and advanced skills to make your photos pop right off the page! They don’t call Kevin the News Guru for nothing. This webinar is great for both novice and experienced photo editors.
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Dr. John Hatcher: A Survival Guide for Community Newspaper Editors
February 20, 2019 • 3:00 p.m. Eastern / 2 Central / 12 Noon Pacific
Dr. John Hatcher is the best when it comes to training reporters and editors. And now, for the first time, he will be leading a webinar titled, “A Survival Guide for Community Newspaper Editors.”
Veterans and novice editors alike will walk away with valuable information to improve your work at newspapers.
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Ed Henninger: A License to Print Money (50 minutes)
February 28, 2019 • 11:00 a.m. Eastern / 10 Central / 8 Pacific
Here are a few of the items Ed will cover:
1. Sequencing: Making it easier for readers to find what they want. Creating premium positions for advertisers—including some in places you’ve never thought of before.
2. Color: Using it better to attract readers. Using it better to upsell advertisers. Oh…and black and white are colors, too!
3. Photos: Using photos better—and selling them to readers. Greater size equals greater impact. Sell the photo in the credit line—with a link to your web site.
4. Reader-submitted photos: A sure-fire way to get readers involved in your newspaper—and turn their photos into money-makers for your company.
5. Ads in ears: How to design them better, how to use them better.
6. Spacing and structure: Creating a more readable page—and creating better spaces for advertisers.
7. Classifieds: Generating more revenue by creating new opportunities.
8. The “skinny strip:” It can turn any page into a steady profit-maker in only six column inches of space.
9. Upselling: Adding value to content you already sell. Obits, weddings, anniversaries, birthdays.
10. New content: Content that sells…and is written for you. Star Student. School Bulletin Board. Recipe of the week and a lot more!
11. The bonus: Top-down selling—hey, it works for them! How one California paper has turned the world of newspaper advertising upside down!
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Ryan Dohrn: 50 Winning Newspaper Revenue Ideas in 50 Minutes!
February 28, 2019 • 1:00 p.m. Eastern / 12 Central / 10 Pacific
Media revenue coach Ryan Dohrn shares 50 ideas that are generating good money in newspaper markets large and small.  This will be a fast-paced webinar with ideas that you can implement right away.  Ryan is a 25-year media veteran and his ideas have impacted over $500,000,000 in sales over the years.  Come prepared to learn, laugh and grow.

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