From the Knight Center
Podcasting is having its heyday. The medium allows for users around the world to tune into their favorite programs, on topics ranging from fantasy football to foreign policy, at any time of the day or night.
The Infinite Dial 2016 study estimated that 57 million Americans listened to podcasts in the last month. Additionally, podcast advertising spending in the U.S. is expected to reach US $395 million by 2020,according to Bridge Ratings.
What once started as an oft-overlooked medium has become ore sophisticated in terms of content and business model. As Ken Doctor noted in September for Nieman Lab, “We can mark 2016 as the year the podcast business came of age.”
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