Google is rolling out its subscription tool, Subscribe with Google, on April 24, and it picked newspaper chain McClatchy as its first launch partner, using the opportunity to show its support of local news outlets. The tool will let people subscribe to online publications in a two-click process and highlights in search results content from the publications that people subscribe to.
McClatchy is implementing Subscribe with Google at all 30 of its local sites. McClatchy also has collaborated with Google for a long time, a relationship made easier by the publisher’s headquarters in Sacramento, California, near the tech giants. It’s been working closely with Google for all of 2018 on the subscription initiative. [Full story: DigiDay/Lucia Moses]