Unless you’re the Greenup Gazette, Lebanon Enterprise or the Springfield Sun, you haven’t registered yet for one or both of the KPA contests. Yeah, I know, there’s no published deadline for registering so you aren’t rushing, just fulfilling your charter membership in the Kentucky Procrastinators Association. The only absolute deadline facing you is October 15, 2021, the deadline for entries.
But still you have to register first to get access to the contest materials. You can’t win if you don’t enter; you can’t enter if you don’t register. That’s pretty straightforward.
The Greenup Gazette was the first to register, just a day after the first plea to register was sent out. Lebanon and Springfield followed immediately, registering for the KPA Ad Contest.
The contest was opened July 23 so in just less than a month we’ve processed three registrations.
Here’s the information released in the July 23 On Second Thought. Now I expect to see an influx of newspapers registering.
Materials for the KPA News Contest and the KPA Ad Contest have been completed and access to the online contest materials is now available. Go to www.newspapercontest.com/kentucky
First, READ the basic instructions and please read closely the very first line. It gives you the “Association Code” that you must enter when registering.
Second, you must register. Even if you’ve done so in previous years, you have to register for this contest. Again, read the FIRST LINE in number 1 for the “Association Code.” You will need that in registering.
Then go to the Contest Rules. You’ll need that to see what the divisions are for Weekly, Daily, Multi-Weekly and Student Publications. Your division is pre-assigned based on frequency and for Weekly and Daily Newspapers, your last circulation report. If you feel your newspaper is assigned to the wrong division, email me immediately to determine if there is a mistake in pre-assignment.
Everything else you must know about the 2021 KPA Advertising and News contests:
The Ad Contest and the circulation divisions went under major changes for the 2021 contests. The KPA Ad Division cut the number of categories from 25 to 21, and did so by combining four categories into two. The Ad Division officers also deleted the Best Furniture Ad category and Best Political Advertising category. The latter was deleted because there are no political races in Kentucky this year.
The biggest change in the circulation divisions was combining three Daily Divisions into two. Since a number of dailies switched to multi-weekly status during the pandemic, KPA is left with only 12 daily newspapers. So daily newspapers will compete in only two divisions in 2021 — Daily 1, up to 10,000 circulation and Daily 2, circulation of 10,001 and above.
Adjustments were also made in the three Weekly divisions. For 2021, Weekly 1 will be for circulation up to 2,100; Weekly 2 will be for circulation of 2,101 to 3,400; Weekly 3 will be for circulation of 3,401 and above.
The deadline to enter either or both contests will be Friday, October 15. The contest period covers all issues published between October 1, 2020, and September 30, 2021.
Need I say more?