By Rick Edmonds, Poynter Institute
If you are a reporter at one of McClatchy’s 31 papers, you will have this meeting sometime in the next year, or you may have already:
You will be asked to join one of your editors and a member of corporate’s roving “reinvention team.” There will be talk of digital best practices, but the heart of the exercise is a look at how well a collection of your recent stories performed online. Which ones were hits? Which ones bombed?
The team will advise you to spend more time on the kinds of stories digital audiences are looking for in local journalism, especially high-impact enterprise stories. And drop the dull stuff. Lots of boring stories don’t do much for the reader or the company’s bottom line.
So far it’s working, said Tim Grieve, vice president of news for McClatchy, who’s five months into a new program to pick up the pace of digital transformation. [Full story: Poynter/Rick Edmonds]