July 19, 2013

Disclaimer: Any advice in this Friday Update is purely coincidental and not reviewable by the Kentucky Board of Examiners of Psychology

• KPA Board votes to move Ad Contest Awards Banquet to Winter Convention schedule

• KPA/Ink Barrel align to offer video service for Pilot Project Newspapers

• Athlon Media Buys Rights to PGoA Print Publications

• KPA partners with Infintech for Credit Card Processing; Discounts available for KPA members

• Board discussing funding mechanism for KPA Legal Defense Fund

• Advertising placed to date: $1,894,725.23

I have hesitated to write this, much less send this. I fear the Kentucky Board of Examiners of Psychology will file a lawsuit stating not only do I not have a license to practice psychology; I don’t even have a license to be a journalist. And then the AG’s Office will send me a cease-and-desist order that I’m not to write the Friday Member Update/On Second Thought anymore.

I admit up front to the Board of Examiners that I have no psychology license. But that board should know the very first class I attended at UK was Introduction to Psychology 100. The first day I attended that class was also the last time I attended it. I thought I’d have to be crazy to sit there for a full semester so I went straight to Drop/Add.

On Second Thought, the Board of Examiners are the ones who should have a cease-and-desist order against them for not having any idea what the First Amendment is all about. Leave it up to them and they’ll probably go after editorial page writers after they finish with me. Then Dr. Phil, Dear Abby and even every columnist who ever graced the pages of any newspaper because more often than not, there’s advice in that column some where.

Ad Contest Winners to Get Co-Star Billing at Winter Convention Awards Presentation

The KPA Winter Convention it is a’ changing. We’re replacing the Thursday evening “opening reception” with the KPA Advertising Excellence in Kentucky Newspapers reception and banquet.

So advertising staffs should mark their calendar for Thursday, January 23, 2014, to be at the Hyatt Regency in downtown Lexington. That’s the site of the 2014 KPA Winter Convention. And they’ll want to stay over that Thursday night for all the convention programming on Friday. With the ad contest presentation now at the convention, we see it also as a way to build attendance at Friday’s seminars and sessions.

The change, approved last Friday by the KPA Board of Directors, will require a few modifications, at least in the first year. By 2014, we’ll be on track for a full 12 months of entries but not the calendar year that advertising departments have been used to in the past. This first one will be for nine full months — January 1 through September 30, 2013.

Now for other changes:

• the contest entry period will become each October 1 through the following September 30 (with an adjustment this year)

• the entry deadline will be in mid-October

• since we’re changing the cycle in the future, that means the 2014 Advertising Excellence in Kentucky Newspapers entry period will be for all issues published between January 1, 2013 and September 30, 2013. The entry deadline will be in mid-October and the awards given out January 23.

• starting in 2014, we will be on the complete one-year cycle of October 1 through September 30 as the contest period.

For the January 1 – September 30, 2013 contest period, we’ll be making available the ad contest entry information in late August. No changes in it so it will be the same contest requirements as you’re accustomed to using.

We’re excited about the change and hope you are, too! The staff is ready to take on the extra work of having the Ad Contest banquet on Thursday and the Fall News Contest banquet on Friday. And it’s going to make the KPA Convention even that much bigger!!

KPA partners with Infintech for Credit Card Processing

The Kentucky Press Association and Infintech, a national provider of credit card processing for all types of business, announce the launch of an exclusive Association member discount program.

Through the partnership, Kentucky Press Association members will have the opportunity to participate in a nationwide group discount program to accept Visa, MasterCard, Discover and American Express card transactions.

“We are excited to partner with the Kentucky Press Association, complete with local service and representation,” said Ryan Rybolt, president of Infintech. “We feel this exclusive program will make Kentucky an even greater place for businesses.” If historical data proves consistent, KPA members should expect to reduce their processor’s fees by nearly 40%.

Infintech’s group discount program began with the Cincinnati USA Regional Chamber six years ago and has grown to include over 140 chambers and associations across the United States. In that time, thousands of businesses have participated, catapulting Infintech as an emerging leader in the processing industry. Even the Better Business Bureau took note, recognizing Infintech as 2011 Torch Award Honoree for workplace ethics.

Companies that want to learn more about Infintech’s new association affinity program should visit www.infintechllc.com or call Aaron Lubbers, (859) 816-7951 for more information.

Ranked as one of Inc. Magazine’s Fastest Growing Companies, Infintech was founded on the principles of offering the very best in the latest payment equipment and cutting-edge technologies available. Payment processing solutions include retail, commercial card, mobile and online processing. They support integration with nearly all POS systems, smartphone payments and e-commerce and shopping cart integration. Visit www.infintechllc.com for more information.

The partnership is also moving KPA quickly toward being able to accept credit card payments online for conventions, seminars, contests, dues and all kinds of advertising networks and opportunities we have.

Board votes to align Pilot Project Newspapers with InkBarrel for video on websites

The KPA Board has approved a pilot video program with iNK Barrel Video Networks that will offer each of the four Digital Pilot Project Newspapers a soup-to-nuts video INK BARREL solution at no charge through the end of your pilot program.ink-barrel-300x156

Under this agreement, iNK Barrel will build a video page for each of the four sites that will let them load and play videos on demand as well as livestream events. The firm will house the videos on its servers and will train the news staffs at each on how to use the site. They will offer free tech support by phone as needed. Each page is built will have ad spaces that will belong to the newspaper should the paper wish to take advantage of revenue opportunities.

This is a great opportunity and 2012 KPA President John Mura said he hopes the four pilot papers will choose to take advantage of this. The four newspapers are The Lake News, Calvert City; Mountain Advocate, Barbourville; Lewis County Herald, Vanceburg; and the Citizen Voice and Times, Irvine

iNK Barrel is offering to each pilot paper:

•Consoles. Customizable iNK Barrel Open Console (for news and general content) and Sports Console for sports programming. iNK Barrel will also provide a Faith Console for faith based programming for each site as well as for each house of worship that the newspaper signs up. Consoles handle VOD and live video programming as well as all ad management functions. Video content on the Consoles is networked in with each paper and can be viewed and monetized on each site.

•Training. iNK Barrel will train staff at each paper in the use of the Consoles and in producing digital video.

•Support. iNK Barrel will provide tech support and training support for the each paper as well as any houses of worship that paper signs up.

•Bandwidth. iNK Barrel will provide each newspaper with 10 GBs of storage and 50 GBs of data transfer each month.

•Regional ad control. iNK Barrel will provide KPA with management access to the network to allow for placement of regional advertising across the footprint of the KPA pilot project newspapers.

Duration: July 12, 2013 through January 31, 2014.

KPA/KPS may partner with GistCloud to offer extensive new news release service

Thirteen state press associations have already signed agreements with GistCloud, two more are in the process and Kentucky might be joining the effort soon. The company offers a statewide, regional and national news release service that includes not only text, photos and logos, but also video to go with news releases.

With this process, a client would be directed to a KPA-specific site and would upload their news releases in text format and then upload any photos or video to accompany the release. The client would then select the state or states it wants the news release to go to, pay by credit card and after Gist Cloud reviews the release, send it on its way to all media in that state’s database.

When the news release arrives electronically at the newspaper, the newspaper embeds the release directly to its content management system.

Potential income increases as more states sign on. The first break comes at 15 states, the second break at 30. And with the momentum this project is gaining with state press associations, 30 states could be signed on by early August.

The only work for KPA staff is getting the word out to clients that the system exists and giving them the URL and a basic instruction on how to “get started.”

News release expenditures by clients across the U.S. amount to more than $1 billion (that’s billion with a capital B) per year.

Athlon Buys Rights to Publishing Group’s Print Products

Athlon Media Group and PGOA Media announced July 16 an agreement for Athlon to acquire the rights to publish all Publishing Group of America print properties:
athlon-media-pr

American Profile, Relish, and Spry magazines. PGOA Media will retain the digital properties of the three brands as well as its other web properties.

Combined, the PGOA Media print brands (circ. 34 million) and Athlon Sports Magazine (circ. 9 million) will make the new company, Athlon Media Group, the largest publisher of newspaper delivered content with a circulation reach of 43+ million via 1,600 newspapers.

As the largest publisher of niche publications to men, Athlon complements American Profile’s CD county reach as well as the audiences for Relish and Spry, the largest food and health/wellness advertising supported newspaper magazines in the nation.

“Our ability to aggregate these brands under one umbrella will enhance the value to our newspaper partners,” said Jerry Lyles, senior vice president for Publisher Relations. “We look forward to providing our partners with the most diverse offering of newspaper-distributed magazines as well as expanded content for their properties.” Lyles is a KPA Past President and was publisher at the Tribune Courier in Benton.

ABOUT ATHLON SPORTS

Nashville-based Athlon Sports is a 46-year-old integrated media company with the largest sports magazine in the industry, Athlon Sports Monthly magazine. With a circulation of 9.3 million, it remains the category leader in special interest sports titles and pre-season prediction accuracy, distributed at over 60,000 newsstand locations throughout the U.S. and in 35 countries. The company serves business-to-business and business-to-consumer clients as a publisher, content provider and sports marketer through its portfolio of newspaper partners, websites, sports magazines, direct marketing services, retail activation programs and events.

ABOUT PGOA MEDIA

PGOA Media’s websites include americanprofile.com, relish.com, spryliving.com, moneyliving.com and dailyparent.com. The company has also developed mobile editions and custom apps. PGOA Media is based in Franklin, TN, with advertising offices in New York and Chicago.

CONTACTS:

Jerry Lyles, Senior Vice President, Publisher Relations

jerry.lyles@athlonsports.com

615-440-5522

Karen Coleman, Marketing Coordinator

karen.coleman@athlonsports.com

615-440-5522

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Kentucky Standard Ties in the Year and Subscription Price

Want to subscribe to the Kentucky Standard for the rest of the year? It’s easy to remember the cost; just remember the year.

The Standard sent an email blast on Thursday offering a subscription to the Bardstown tri-weekly for $20.13 for (the rest of) 2013. A copy of the email blast is shown here.

Ad Division Report to the Board

At each Board meeting, chairs of the Associates, Advertising, News Editorial and Circulation divisions give reports on what their group is doing, what the group is responsible for and the corresponding part of KPA/KPS they are involved with.

Here are two reports from the July 12 Board meeting:

From Helen Powers, Schurz Communications, KPA Ad Division Chair:

Even though we have been down the staff position for the ARK coordinator, income has doubled this year. That is due to an increase in the amount of run dates for Livelinks and Kentucky Housing with a 12-week buy. We have also seen new revenue in accounts that have never run in the program. That is just from a new set of eyes looking at the program and offering it to potential advertisers. Pensions Rights Center in Washington, D.C. was approached for ROP, and opted to run multiple weeks in ARK. We are hopeful the new accounts will keep us in their budget for future years.

We are encouraged to have Rick Covington join the staff as Statewide Coordinator. He’ll also be overseeing the ARK and the website ad networks. Since he’s been in a journalism setting for some 30 years and particularly with some good contacts in fields that we’ve wanted to target — the medical field especially — we think that will bring some positive results. We’ve been without anyone in the Statewide position since December 27 so we’re glad to be a full strength.

Kentucky health benefit – For the kynect buy, some papers got 9 ads and others got 12 ads. They are spread out over 2013 and some will go into 2014. The ads are half page, double truck, full color for most and some are full page, full color.

Bluegrass Cellular has added papers to its buy. Spending is down, but paper numbers are up.

LG&E has added a few papers, but so far we have only gotten one run off the expanded coverage. The image ads have been 6×7 with full color.

In June and July, we ran four full-page ads for Kentucky Power Company in 20 newspapers. The ads ran three consecutive weeks and totaled more than $335,000. Then, when that schedule was complete, another three week came along for a 4×16 ad. That will amount to another $40,000 to $45,000.

The first schedule was over rate structure and the second was about tariffs. Kenergy also had a rate increase notice for their 14 newspapers that ran in February.

And from Steve Doyle, Shelbyville Sentinel News, KPA News Editorial Division:

KPNS is now up to 74 participating members. In recent months, we added four new members. They are:

Marshall County Tribune-Courier

Lyon County Herald Ledger

Oldham Era

McCreary County Voice

October 1 will mark the four-year anniversary of KPNS. Since going live, KPNS has posted about 22,800 Kentucky news stories. We will hit the 23,000 mark in a couple of weeks or less.

And we have shared about 1,100 editorials among members in the first 13 months. (We began scraping editorials and posting them on the KPNS website on May 30, 2012.)

In the past 6 weeks or so, three KPNS members have commented about difficulties they sometimes experience in accessing stories via the daily story budgets that are emailed out. David Greer has experienced those same slow periods while scraping and posting stories from the various member websites.

The slow down may be caused by the servers we use. They are housed in Utah and sometimes experience significant slowdowns — particularly in the morning. The slowdowns are always temporary and usually the online speeds return to normal in 10 minutes or less. Occasionally, the slowdowns last longer.

The three KPNS members who inquired — because they thought perhaps the problem was on their end — were the Dawson Springs Progress, Levisa Lazer and Appalachian News-Express in Pikeville. In all 3 cases, access to KPNS stories and normal online speeds returned shortly after the editors reported the problem.

Legal Defense Fund Contribution Mechanism to be discussed at Fall Board Retreat

For the 87 newspapers in the KPA Legal Defense Fund, we won’t be starting the annual deductions from your advertising checks in September. The Board, acting on recommendations from the KPA Legal Defense Fund Committee, is considering the first change in the funding levels since the program began in August, 1996.

Rather than implement action from the July 12 meeting and additional information that developed this week, the Board had a “motion to reconsider” that action. The motion was approved and the Executive Committee has scheduled the discussion and action for the KPA Fall Board Retreat

That means the deductions from the ad checks will be delayed until at least November but more probably December.

Interns Stories on ‘What I Did This Summer’ Show Mutual Respect for the Newspaper Industry

If the “What I Did This Summer” stories from the 20 KPA newspaper interns and three KPA Associates Division PR interns are similar to the first seven we’ve received, the interns are as high on the future as newspapers and Associate members are in having them for 10 weeks.

We’ll be publishing the articles in the near future, once we have all 23 in-house and I think you’ll see that the interns were kept busy throughout and are excited to add the KPA internship to them resume.

Here are a few of the comments and again the complete stories will be available once the 23 interns have turned in their stories:

Sam Osborne, Beechtree News — These 10 weeks made me a more well-rounded and versatile journalist. I met and interviewed countless people in the community that I will remember and cherish forever. The connections I made with my bosses and co-workers will live on long after this internship ends. I was challenged, praised, critiqued and molded into a stronger journalist during my time in Morgantown, and I’m not sure what else I could’ve asked for from this internship.

Kyle Woosley, Winchester Sun (who has just accepted a full-time position at the Advocate-Messenger in Danville) — The experiences I have had in Winchester have been unforgettable ones. The entire newsroom staff has been more than kind and accepting of me. But also, the town itself has treated me like one of their own. I have been able to cover some really interesting topics during my time at The Sun. I have covered everything from breaking news, including a house fire and an airplane crash, to taking photos of a clown at the public library and writing about environmental cleanup projects this summer. I have even gotten to shoot and edit video for several of my stories, which was a new experience altogether.

Sarah Hogue, Stanford Interior Journal — This internship has taught me a lot and given me plenty of good experiences. It has made me want to pursue a full-time career in journalism after I graduate even more than when I began the internship. I am thankful for this opportunity and hope to use what I have learned in my future career endeavors.

Amelia Orwick, The Jessamine Journal — My internship with The Jessamine Journal turned out to be the perfect fit for me at this point in my career as a journalist. Although I was initially excited by the fact that the office is located near my home in Lexington, it turned out that my experience was advantageous for reasons much more meaningful than that…All in all, I am so pleased with my experience at The Jessamine Journal and thankful for the chance I had to sharpen my skills as a journalist there. When school starts this fall and I continue my endeavors with The Kentucky Kernel at UK, I am sure that I will notice major improvements in my work, and for that I am extremely grateful.

As Back to School Shopping Approaches, Consumers Look to Discount Stores

Study finds many households plan to increase spending this year

More than one-third of U.S. consumers say they’re likely to spend more during the back-to-school season this year, according to a study. The ICSC-Goldman Sachs consumer-tracking survey found that the BTS season had already started for 29% of households, with consumers expecting to spend about $285 on items and 39% saying they’ll spend more than last year. The percentage of consumers shopping for BTS items at this time of the season is lower than last year, but higher than in all other years since 2004, and two-thirds said they do most of their BTS shopping in August.

Eighty-nine percent of respondents said they would be shopping for school supplies, while 79% said they would shop for clothing. Forty-five percent plan to spend the same amount last year, while 17% will spend less, and three-fifths of those who plan to increase spending will mostly buy supplies and clothing.

“Consumers typically view back-to-school merchandise as [an] essential expenditure, which is likely a key reason that so many consumers plan to increase spending this year,” ICSC VP research and chief economist Michael Niemira said.

“However, this year, consumers plan to do considerably more of that shopping at discount stores than anywhere else, followed by office supply and traditional department stores.”

http://drugstorenews.com/article/consumers-plan-do-most-bts-shopping-discount-stores

Video ads? 20 Billion Viewed in June

Thanks in large part to the increasing mobility of the Web, U.S. consumers viewed a record 20 billion video ads in June. YouTube parent Google continued to lead the industry with 3.3 billion video ad impressions served during the month, per comScore data. Google sites also ranked as the top online video content property in June with 158.3 million unique viewers, followed by Facebook with 61.6 million, AOL with 51 million, Vevo with 49.3 million, and Microsoft sites with 46.8 million. LiveRail.com came in second with 2.4 billion ads, followed by BrightRoll with 2.4 billion, Adap.tv with 2.2 billion, and Specific Media with 1.5 billion ad impressions served in June.

More than 44 billion video content views occurred during the month, with Google sites generating the highest number at nearly 15.7 billion, followed by AOL with 775 million and Facebook with 730 million. Time spent watching video ads totaled 7.5 billion minutes, with BrightRoll delivering the highest duration of video ads at 1.2 billion minutes.

Coast to coast, 183 million Americans watched more than 44 billion online content videos in June, while the number of video ad views surpassed 20 billion. Overall, video ads reached nearly 54% of the total U.S. population an average of 121 times during in June, according to comScore.

Hulu — which just recently decided to remain an independent venture — delivered the highest frequency of video ads to its viewers with an average of 73.

Among YouTube’s top partners, video music channel Vevo maintained the top position in the ranking with 47.5 million viewers. Fullscreen held on to the second position with 34.3 million viewers, followed by Maker Studios Inc. with 28.8 million, Warner Music with 28.4 million and ZEFR (formerly MovieClips) with 26.5 million.

Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (76 minutes per viewer), followed by Maker Studios Inc. (62 minutes per viewer). Vevo streamed the greatest number of videos (534 million), followed by Maker Studios Inc. (477 million).

http://www.mediapost.com/publications/article/204772/consumers-viewed-20-billion-video-ads-injune.html?edition=62373#axzz2Z7vG0NgB

Al Smith Award Nominations Deadline Looms — July 20

Recognizes public service through community journalism

The Bluegrass Chapter of the Society of Professional

Journalists and the Institute for Rural Journalism

AL SMITH
AL SMITH
and Community Issues seek nominations for the Al Smith Award, given annually for public service through community journalism over a lifetime by a native or resident of Kentucky, or someone who has spent a significant portion of his or her career in the state.

Al Smith

Al Smith

The award is named for its first recipient: Albert P. Smith Jr., who owned weekly newspapers in Kentucky and Tennessee, was founding host of KET’s “Comment on Kentucky” and was main co-founder of the Institute for Rural Journalism and Community Issues, whose national advisory board he long chaired. He is now chairman emeritus and writing books: Wordsmith: My Life in Journalism, Kentucky Cured, and more to follow.

The Smith Award is based on news coverage and editorial leadership that serve needs of communities.

Preference is given to journalists in smaller markets, to recognize the restrictions that market size can place on the ability to perform outstanding public service through journalism. If a publisher or station owner is nominated, the judges may consider the publisher’s civic service and the successful management of conflicts that can arise between journalistic, managerial, ownership, and civic roles. The winner will be selected by judges chosen by the Bluegrass Chapter of the Society of Professional Journalists.

Last year’s Smith Award winners were Jennifer P. Brown, opinion editor and former editor of the Kentucky New Era in Hopkinsville, and Max Heath, retired vice president and executive editor of Landmark Community Newspapers Inc., based in Shelbyville.

Nominations, supporting letters and documentation should be submitted by July 20 to:

Al Smith Award

Institute for Rural Journalism and Community Issues

122 Grehan Journalism Building, University of Kentucky

Lexington KY 40506-0042

For more information about Al Smith, the award and the nomination process, please contact Institute Director Al Cross at (859) 257-3744 or al.cross@uky.edu.

Looking for Typefaces? Search the Ones You Already Own First

ED HENNINGER

ED HENNINGER

By Ed Henninger, Director, Henninger Consulting

There’s an aphorism I heard many years ago that has stuck with me since: “Ya gotta dance with the girl whut brung ya.”

During my almost quarter-century as a design consultant, I’ve used that saying to reassure many of my clients about typefaces we can use as we redesign their newspapers.

The point I’m making with them is that they may already own all the typefaces they need.

I recently proved the point again while redesigning two small sister papers in Iowa. I took a close look at their font list and I was able to reassure the publisher that we had everything we needed in the way of type to create a crisp, contemporary look.

Before continuing, let me make clear the difference between “typeface” and “font.” It’s a pet peeve of experienced designers that others use the terms interchangeably. They are not the same thing.

A typeface is the design of a type family, such as Times or Helvetica.

A font is a variant within the family, such as Times Italic or Helvetica Bold. So, a list of typefaces would be something like: Bell…Bell Gothic…Birch…Blackoak… But a font list would read as: Bell Regular…Bell Italic…Bell Semibold…Bell Semibold Italic…

So, when I check a list of typefaces for use in a redesign, I want to be sure there are enough fonts in the family to allow for some design contrast and flexibility.

Following are some typefaces I recommend that I believe you already have in your system software:

TEXT: Georgia. Bookman. Lucida Bright.

DISPLAY SERIF: Arno Pro. Baskerville. Bell. Bodoni SvtyTwo. Garamond Condensed. Goudy.

DISPLAY SANS SERIF: Frutiger. Futura Condensed. Helvetica Neue. Myriad. Univers.

Not a very long list, that’s true. But within these type families are gems that can help give you that new look you want.

In that recent project in Iowa, for example, we used Bodoni SvtyTwo as the standard headline typeface in one paper, with Garamond Condensed as the standard headline typeface in the other. For both, we used Futura Condensed as the sans serif display typeface.

Three typefaces you probably own that really don’t work for a redesign:

1. Helvetica: Overused to death, no character in its characters.

2. Times: Overused to death.

3. New Century Schoolbook: Too wide for a text font, it eats space.

Having said that, I once did a redesign of a community newspaper in Nebraska where we used Times for headlines, Helvetica for sans serif display and accents and New Century Schoolbook for text.

Why? The composition system at that newspaper was so antiquated that we couldn’t trade out any typefaces, even if we could have afforded to purchase them.

Like I said, sometimes “Ya gotta dance with the girl whut brung ya.”

WANT A FREE evaluation of your newspaper’s design? Just contact Ed: edh@henningerconsulting.com | 803-327-3322

IF THIS COLUMN has been helpful, you may be interested in Ed’s books: Henninger on Design and 101 Henninger Helpful Hints. With the help of Ed’s books, you’ll immediately have a better idea how to design for your readers. Find out more about Henninger on Design and 101 Henninger Helpful Hints by visiting Ed’s web site: www.henningerconsulting.com

Ed is an independent newspaper consultant and the Director of Henninger Consulting. Offering comprehensive newspaper design services including redesigns, workshops, staff training and evaluations. E-mail: edh@henningerconsulting.com. On the web: henningerconsulting.com. Phone: 803-327-3322.

PMG Urges Congress to Fix USPS Business Model

(This is a USPS news release about the PMG’s testimony before Congress on Wednesday, July 16)

WASHINGTON — Postmaster General Patrick R. Donahoe told a House committee July 16 the Postal Service continues to face systemic financial challenges because it has a business model that does not allow it to adapt to changes in the marketplace and it does not have the legal authority to make the fundamental changes that are necessary to achieve long-term financial stability.

“We cannot pretend these marketplace changes aren’t happening or that they don’t require us to make fundamental changes to our business model. We need comprehensive reform now,” Donahoe testified before the House Oversight and Government Reform Committee.

Donahoe said the Postal Service is moving quickly down a road that leads straight to a large financial chasm and postal reform legislation can be the bridge over that chasm. “If we build the bridge properly, the Postal Service can have a bright future. It can adapt and better serve the changing mailing and shipping needs of American industry and the American public. It can be a more powerful engine for economic growth and it can be profitable and operate without burdening the American taxpayer,” he said.

“We need a bridge that gets us all the way to the other side. Half measures are about as useful as half a bridge,” Donahoe added. “We need legislation that, together with our planned changes, confidently enables at least $20 billion in savings by 2016. If not, we go over the edge.”

The Postal Service Five-Year Business Plan provides a roadmap to restore financial stability and preserve affordable mail service for the American public. Much of the savings cannot be achieved without legislative action.

“There is a simple question to ask about the legislation this committee is in the process of developing,” Donahoe testified. “Does it enable $20 billion in savings by 2016? We believe our plan meets this test and provides the most responsible approach for our customers and employees, but we cannot implement it without legislation.”

Donahoe said the Postal Service has been very aggressive in reducing costs, including decreasing its annual cost base by $16 billion and reducing the size of its career workforce by 202,000 employees since 2006. “We have been able to accomplish these incredible operational changes because of the tremendous dedication and effort of our employees. It is to their credit that the organization continues to function at a high level and provide the service our customers and communities expect,” said Donahoe.

Donahoe added that the Postal Service’s package business is strong and growing, and marketing mail will remain strong into the future. “Unfortunately, declines in First-Class Mail overshadow these healthy parts of our business and the efforts we have taken to adapt to lost revenue.”

The Postal Service’s legislative requirements, as part of its Five-Year Business Plan, include:

1. Require USPS Health Care Plan (Resolves Retiree Health Benefits Prefunding Issue)

2. Refund FERS Overpayment and Adjust Future FERS Payment Amount

3. Adjust Delivery Frequency (Six-Day Packages/Five-Day Mail)

4. Streamline Governance Model (Eliminate Duplicative Oversight)

5. Provide Authority to Expand Products and Services

6. Require Defined Contribution Retirement System for Future Postal Employees

7. Require Arbitrators to Consider Financial Condition of Postal Service

8. Reform Workers’ Compensation

These legislative requirements are fully explained in the written testimony, available at: http://about.usps.com/news/testimony-speeches/welcome.htm

AJR Ceases Print Edition, Going to Digital Only…

From NetNewsCheck

The American Journalism Review announced Wednesday that it will end the production of its print edition become a digital-only publication this fall.

AJR, produced by the University of Maryland’s Philip Merrill College of Journalism, will launch a redesigned website as it goes online-only, the publication said.

“The model for publishing has clearly shifted to digital formats as online readership has grown,” Lucy Dalglish, Merrill College dean, wrote in a post announcing the move. “It no longer made financial sense for the award-winning AJR to continue producing a print magazine because most AJR readers accessed content on the Web.”

…While One That’s been Web Only is starting its First Print Publication

By Laura Hazard Owen, www.paidcontent.org

Allrecipes.com, the 16-year-old cooking website acquired by magazine publisher Meredith in 2012, is about to make its print debut: Meredith will start publishing Allrecipes magazine this fall. The magazine will come out every other month, with the December 2013 issue available in mid-November.

This past spring, Meredith had tested the Allrecipes magazine concept and bundled it with existing Meredith magazines like Better Homes and Gardens and Family Circle. “The results of the tests exceeded our expectations, generating approximately 400,000 paid orders,” Tom Witschi, EVP and Meredith women’s lifestyle group president, said in a statement. In addition, the Wall Street Journal reports, “In one test, the company put the Allrecipes name on a ‘special interest publication’ — a newsstand-only magazine about things like holiday cookies and kitchen design — and found sales improved by 45 percent compared with an earlier version of that publication with a different name.”

Ken Blum Starting Sixth National Newspaper Exchange; Scheduled for August, if you’re interested

It’s time to launch another national exchange of newspapers. This is your golden opportunity to read and enjoy newspapers similar to yours from across the country. This is the sixth time I have coordinated the exchange Typically, around 300 newspapers participate.

Here’s how it works:

o This year’s exchange will take place during the month of August, starting the week of August 5.

o Email the requested information by Wednesday, July 24 at 5 p.m. By Monday, July 29 at the latest you will receive an email with a list of newspapers in your group. First, confirm you received the list. Then, set up each newspaper with a complimentary subscription for the month of August only – starting the week of August 5.

An effort will be made to match newspapers in similar circulation categories. Weeklies will exchange with weeklies; dailies with dailies; semiweeklies with semiweeklies.

To assure the lists won’t get too unwieldy, each list of weekly newspapers will be limited to at or around 20 participants, and each list of daily or semi/tri-weeklies will be limited to at or around 15 participants.

Please remember – it’s important to set up the 15 or 20 complimentary subscriptions for the month of August only (start week of August 5); and be sure to kill them after September 1.

There always seems to be a couple newspapers that sign up for the exchange and then fail to send a paper to other network members. Of course, this is unfair and unprofessional. If you sign up, please follow through.

Here are a few suggestions about how to handle the newspapers you will receive in August.

o Don’t try to read the exchange papers as they come in. Store them and then set aside some quality time to go through them.

o Have your staff scan the newspapers and prepare a master list of worthy ideas. Hold a meeting to discuss concepts you may be able to plug into your operation.

o Participants in this exchange should be willing to share information and ideas with other participating newspapers via phone, mail, e-mail or fax.

Coordinating the exchange has been a rewarding experience and I appreciate the compliments about its success and value. So sign up now. Just follow the instructions carefully and enjoy!

Instructions:

Email the following information to Ken by Wednesday, July 24 – blummer@aol.com

I don’t completely trust email, so I’ll send a return email within 5 days to verify I received your request. If you do not receive the return email, email the request again. If you still don’t receive verification, call (or leave a message) – 330-682-3416.

I’ll email your exchange list by Monday, July 29 at the latest. Verify you received the list via return email.

Email the following information. Exact order please and, so I can easily copy and paste, just the information on each line, not the lead-in:

i.e. NO! – DON’T send in this format –

Name: Ken Blum

Job Title: Editor

Newspaper: The Bugle

___

YES:

Ken Blum

Editor

The Bugle

_____

1. Your name.

2. Job title

3. Newspaper

4. Mailing address (street or PO box)

5. City

6. State

7. Zip

8. Phone #

9. Fax #

10. Email address

11. Frequency of publication (daily, semiweekly or weekly)

12. Total circulation

13. Paid or free circulation.

Lots of things included, many of them a result of a long Board meeting last Friday. In fact, at nearly four hours, it’s the longest one-day meeting since I’ve been with KPA; only superseded by the Fall Board Retreats that cover two days.

So I hope you’ve learned something, read something that helps you, your staff or your newspaper and that I’d stopped just short of getting in trouble with the Board of Examiners of Psychology and the AG’s Office.

Otherwise, call if you have advice…I mean, questions, comments, concerns, issues, corrections, clarifications, additions or deletions.

And, thanx!!

CALENDAR OF EVENTS

July 30, 2013

12 Noon – Planning Meeting with Hyatt Regency, Lexington on 2014 Winter Convention

August 3 – 9, 2013

Newspaper Association Managers Annual Convention, Marriott Harbourfront Hotel, Halifax, Nova Scotia

August 15, 2013

Deadline to Register for the 2013 Inaugural Border War Golf Outing

August 22, 2013

11 a.m./Eastern; 10 a.m./Central — SNPA/KPA Publishers Summit, Paroquet Springs Conference Center, Shepherdsville

September 8, 2013

Fall Chapter Series with Woody and Chloe Begins 10-week Run

September 9, 2013

2013 Inaugural Border War Golf Tournament, Kentucky Press vs. Tennessee Press members, Fairvue Plantation Country Club, Gallatin, TN

September 12 – 15, 2013

127th Annual National Newspaper Association Convention and Trade Show, Phoenix, AZ

October 24 – 25, 2013

2013 KPA Fall Board Retreat – Dale Hollow Lake State Park – Burkesville, KY

November 3 – 5, 2013

2013 Southeast Region Newspaper Association Managers (SERNAM) Fall Conference, Park Vista Hotel, Gatlinburg

January 23 – 24, 2014

2014 KPA Winter Convention, Hyatt Regency, Lexington

June 5 – 7, 2014

Tennessee Press Association Summer Convention, Park Vista Doubletree Hotel, Gatlinburg (KPA members are invited)

January 22 – 23, 2015

2015 KPA Winter Convention, Marriott East, Louisville

Sometime in 2017

We’ve been asked to judge the Mississippi Press Association Better Newspaper Contest in 2017. Please hold the year open for further information on when, where and what media format Mississippi papers will be in that year.

Sometime in 2018

Colorado judging KPA Excellence in Kentucky Newspapers Competition

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