June 7, 2013

• Online Ad Network impressions approach a quarter-million in May

• WKU PR students head to England

• Publishers Summit set for August 22

• Another reminder to make sure your business is covered

• NAA offers op-ed on government’s overreach


Okay, pop-unders and hi-sliders but you know the difference. Anyway, here’s a report from Teresa on May’s online advertising project:

“This month’s online activity was down somewhat which is typical for warm months. However, we continue to see promising activity on our online sites. We had 37,840 impressions for the popunders and 205,093 impressions for the hi-sliders, super popunders and tag 2 program. If your newspaper is not a part of this program and you would like for the popunders to appear on your website, contact me at trevlett@kypress.com and we can get your newspaper on board.”


Is the Water Quality Report a new public notice requirement?

A federal requirement requires that a water quality report must be mailed to each customer and that the water system make a good-faith effort to reach people who don’t get a water bill. They can do that by the use of the Internet, posting, advertising the availability of the report or publishing the report in a newspaper. But publication is not a requirement, just an option.

However, systems with fewer than 10,000 customers can obtain a waiver of the mailing requirement. If they do that, then they must publish the report in one or more local newspapers serving the area in which the system is located.


KPA Past President Chip Hutcheson thought he had about reached the time to start slowing down. But if you know Chip, you know that isn’t like him. About the time he was finishing his years as a member of the KPA Board and Executive Committee, he was named to the National Newspaper Association Board of Directors.

And that move should lead him to being NNA president in three to four years.

But before that happens, he might add another “president” to his title. Chip is CHIP HUTCHESON
expected to be nominated as president of the Kentucky Baptist Convention at its fall annual meeting. He would be one of the few lay people to have served KBC at the helm.

By Todd Deaton, The Western Recorder

Chip Hutcheson, publisher of The Times Leader of Princeton and The Eagle Post of Oak Grove, will be nominated as Kentucky Baptist Convention president when the KBC annual meeting convenes Nov. 12 in Paducah.

Hutcheson, a deacon and Sunday School teacher for more than 30 years at Southside Baptist Church in Princeton, will be nominated by Ronnie Sivells, pastor of Nortonville Baptist Church in Little Bethel Baptist Association. Sivells, who served as church development strategist for the Western Region for the KBC until last June, is a former pastor of Southside.

Hutcheson is the first announced candidate for the KBC office.

“It has been some time since a layman has been elected president of the Kentucky Baptist Convention,” Sivells said. “Most of the time, one of our pastors serves in this place of leadership, and they all have served our Lord and our convention well.

“Perhaps the time is right for one of our very capable and faithful laymen to be called upon to lead our great convention,” Sivells added. “These men of God who have served untiringly in their churches have so much to offer our state.”

Since Henry Huff was elected in 1975, only two other laymen have served—Charles Barnes, who presided in 1999, and Eugene Siler, who presided in 2004. If elected, Hutcheson would become only the sixth to serve as KBC president in the past 75 years.

Sivells’ friendship with Hutcheson stretches back to their high school days and service together in the Army Reserves and through 13 years as Hutcheson’s pastor. “During those years,” Sivells said, “I found him to be both a supporter and encourager.

“It is my conviction that God has equipped Chip with unique gifts and abilities that will be used of the Holy Spirit to lead the KBC in these exciting yet challenging days,” Sivells said.

A three-time deacon chairman at Southside, Hutcheson works in its after-school ministry and participates in a local prison ministry through HR Ministries.

Hutcheson also has been active in Kentucky Baptist life, having served two terms on the KBC Public Affairs Committee, being twice elected as chairman, and currently serving a second term as a Western Recorder trustee. “I am very humbled to even be considered (as a candidate for KBC president),” Hutcheson said.

“My desire would be to encourage people in the faith—not only pastors and ministerial staff members, but laypeople,” he added. “We have much work to do in Kentucky, and it requires not only pastors, but people in the pews, becoming actively involved in evangelism and discipleship.

“Hopefully we can get more people involved in living out their faith and sharing their faith,” Hutcheson said.

A graduate of the University of Kentucky, Hutcheson served as sports editor for the student newspaper. He also was sports editor for the Kentucky New Era in Hopkinsville, 1970-76, and publisher of the Princeton Leader, 1976-92.

Hutcheson has received numerous Kentucky Press Association awards. He served as KPA president in 2010, was recognized as the KPA’s “Most Valuable Member” in 2011, and was inducted in the Kentucky Journalism Hall of Fame in 2012.

He and his wife, Karen, have two children: Cindy Birrell, CFO of the Princeton Electric Plant Board, and John Mark, senior pastor of Parkview Baptist Church in St. Augustine, Fla.


The Kentucky River Authority invites media to Fort Boonesborough State Park Beach to announce the 2013 River Sweep for the Kentucky River Basin on Monday, June 10, at 10 a.m. Media will have the opportunity to travel by boat to take pre-cleanup photos of the Kentucky River in Pool 9, just south of Lexington.

The Kentucky River Sweep is a cooperative effort of the Kentucky River Authority and the Ohio River Valley Water Sanitation Commission. The Kentucky River Sweep is June 15 in 26 counties in the Kentucky River Basin.

To participate in the 2013 River Sweep media day, contact Sue Elliston at 859-527-3356.

Individuals interested in participating in cleanup activities and for a list of River Sweep counties, visit www.kra.ky.gov


Imagewest, a student-run, revenue-generating, full-service advertising and public relations agency at Western Kentucky University, will be traveling to England this summer. They will spend four weeks working for Harlaxton Manor in Grantham.

Harlaxton Manor is situated in the English countryside about an hour north of London by train. The manor serves as a venue for luxury weddings, concerts and conferences. Built in the 1830s, they host over 30 various events a year. Harlaxton Manor is considered to be one of the top wedding venues in Europe.

“I have never worked abroad or even travelled abroad, so I am anticipating quite a life-changing experience,” said Matt Love, senior designer at Imagewest. “I love all things that are visual from graphic and web design to photography, art and videography. It will be interesting to learn how the Europeans do things and how I can further develop my work.”

Imagewest has been tasked to brand and market Harlaxton Manor as a premier venue for events. The responsibilities of the team include creating a logo and slogan that will help create a strong brand identity. Students will also be developing a website, creating a social media plan and designing other promotional materials to communicate what Harlaxton Manor has to offer.

“We are very excited to welcome Imagewest to Harlaxton Manor and we desperately need their expertise,” said Simon Hawkes, Programs and Events Manager for Harlaxton Manor. “It will be fantastic to collaborate with marketing professionals for four weeks!”

Imagewest has previously made five consecutive trips abroad. The first trip was to Malaysia in the summer of 2008. They visited Spain twice—once to Barcelona and once to Madrid. Then the agency traveled to Paris to work with Global Editors Network (GEN).

Imagewest developed goals, strategies and tactics to grow GEN’s membership and increase registration for the NEWS! World Summit 2011 held in Hong Kong. Last summer Imagewest traveled to Florence, Italy to work with Lorenzo de’ Medici for five weeks where they provided LdM with a digital marketing plan and a promotional video.

“It’s hard to believe that this is our sixth consecutive work trip abroad,” said Heather Garcia, Imagewest’s agency director. “This unique experience will provide students with global business skills and an understanding of diverse cultures which will serve them well in the workplace.”

The internship is an eight-week program from May 28 through July 25. Revenues generated from Imagewest during the semester were used to award scholarships to aid the Imagewest International students. Students participating in the internship are: Nicole Coomer (Bowling Green), Davide Fellini (Siena, Italy), Rachael Fusting (Alexandria), Martha Holmes (Hendersonville, Tenn.), Matt Love (Madisonville) and Alan Schneller (Bowling Green). Group leaders are Imagewest Agency Director Heather Garcia (Franklin) and Faculty Advisor and School of Journalism & Broadcasting Associate Professor in Advertising, Mark Simpson (LeSage, W.Va.).


Editors should have a received an email this week from David Greer on the use and compensation of freelancers/stringers. It’s a KPA-wide survey and the results will be available to all newspapers whether they participate or not. And the survey is anonymous.

Here’s an update from David so we’d appreciate all editors filling out the survey prior to June 19.

I emailed to KY editors our stringer/freelancer/correspondent pay survey on Wednesday morning. Ten editors completed the short survey within the first 45 minutes. Since then, there have been responses from a total of 18 editors. In all categories except dailies with circulations of 20,000 plus. It would be nice to get input from those size papers too.

Of the 18 responses thus far, 16 of those papers use stringers, freelancers, etc. That’s 89 percent.

The survey remains open through June 19.

I will email some friendly reminders about the survey next week for those who haven’t completed it so far.

All results will be anonymous and shared with all KPA members.


August 15! That’s the deadline to register and pay the entry fee for the Inaugural Border War golf tournament between the Kentucky Press and Tennessee Press associations. Slots are filling up rapidly for the two-man teams. The entry fee, $75, includes lunch, cart, golf, awards reception and most of the fee is tax deductible as a contribution to the respective state journalism foundation.

I’ve given each Board member one assignment — to find at least one KPA golfer. Thanks to Steve Doyle, Scott Schurz, John Mura, Willie Sawyers and Stevie Lowery for helping out with that so far. Scott and Willie have both signed up or recruited FOUR golfers.

We might be in the 20-player range right now but it’s a far cry from Tennessee’s 43 committed players. Pick up the pace folks, get signed up and get ready for a battle on the golf course.

Here’s the preview of the Inaugural Border War golf tournament. For a credit card authorization form, contact me at 502-223-8821 or dthompson@kypress.com by email.



There is still plenty of time to sign up for Mid-America Press Institute’s “Sports Journalism Now” one-day seminar Monday, June 17, at the Indianapolis Star.

The one-day seminar will begin at 9:15 a.m. and conclude at 4 p.m. Registration is $40 and includes lunch. Registration can be made by emailing MPI Executive Director John Ryan at jmryan@eiu.edu.

Sessions on changes in high school sports coverage, beat reporting, ethics and writing will be features at the Mid-America Press Institute’s summer sports seminar Monday, June 17, at the Indianapolis Star, 307 N. Pennsylvania St., Indianapolis.

The Indianapolis Star is providing free parking for the seminar. See details on the attached tentative program. The Hilton Garden Inn Indianapolis Downtown, 10 E. Market St., is extending the Star’s corporate rate of $139 a night for anyone who needs to stay over to attend the conference. Let Ryan now if you need a room.

Here’s a detailed program and registration information: June 2013 sports program


Any of you have experience with VOIP in your office? We’re looking at moving to this and that would cut our annual telephone cost in half. David Spencer’s been researching it for us and on the surface it almost looks like one of those “too good to pass up” situations.


It didn’t take long for KPA Associates Division intern Bryony (Bree) Hershfeld to fight right in with the Better Business Bureau in Louisville. Bree just began her 10-week internship and on Monday was working at the BBB’s golf tournament at Oxmoor Country Club in Louisville.

There’s a ton of mutual respect between intern and company. Though she’s been on the job only a few days, Bree said she’s really having a great time and learning a lot about public relations. And Reanna Smith-Hamblin and Charlie Mattingly are both very impressed and pleased with the EKU senior-to-be.


When we undertook the Strategic Plan project a few years ago, one of the programs we started was a Publishers Summit. This was in conjunction with the Southern Newspaper Publishers Association. The first go-round we traveled across the state, meeting with groups of publishers from two or three KPA Board districts at a time.

SNPA is offering to help pick up the tab for the Southeast state press associations to do another summit this year. And we’ve selected Thursday, August 22, for the KPA/SNPA Publishers Summit. It will be at the Paroquet Springs Conference Center in Shepherdsville, trying to make travel as equal as possible from the extreme eastern and western ends of the state.

We’re beginning at 11 a.m. (Eastern), will have a working lunch and should wrap it up about 3 p.m. There is no cost but we will have people “register” so we know how many to plan for lunch.

The first discussion will be about KPA legislative activities, focusing on worker’s comp legislation in particular. We tried that this year with a group of small businesses but didn’t get it passed. And it wasn’t the newspaper part of the legislation that made it fail. We learned our lesson and instead of trying to coattail with other groups, we going to go it alone.

And with that plan in place, it’s going to take publishers and circulation directors to get it passed by both chambers. Newspapers with carriers want the change so we’re going to need the help of those publishers to make it happen. We’ll also discuss other legislative issues or concerns, then have lunch and start talking about the business as a whole.

Mark your calendar now for August 22, 11 a.m./Eastern, and then be watching for more details.


After the devastating tornadoes in Oklahoma a few days ago, came news earlier this week that Peter Wagner’s N’West Iowa Review plant in Sheldon, Iowa, burned to the ground Tuesday morning. Following the tornadoes, I included a copy of our suggested “Disaster Plan” to make sure you were planning ahead should something happen.

And then following the fire, Peter emailed me and said to make sure all KPA members had sufficient business insurance coverage. He has it all covered and will begin rebuilding soon. He’ll also get new presses in place and hopes to be back in full operation within six months. The staff, as well, is well-covered on the business insurance policy.

So check your disaster plan and then double-check your business insurance policy. Make sure it’s more than adequate to cover all the costs, should something happen, and that the staff is taken care of during any down time.


Following up on the discussion at the April 18 KPA Board meeting, the KPA Past Presidents have a June 20 conference call set up to discuss a foundation position for the Kentucky Journalism Foundation. The Board asked the Past Presidents to take on the discussion and to bring a recommendation, if any, to the July 12 KPA/KPS Board meeting.

2011 KPA President Jamie Sizemore will preside over the conference call and has one proposed job description as well as comments and directions from a few other state press associations that have a foundation director or staff position. In some, the individual is full-time and focuses on fund-raising; in others, the foundation part is just part of a more involved job description.


Caroline Little, president and CEO of the Newspaper Association of America, has written an op-ed piece on the government’s overreach of the Free Flow of Information Act. Newspapers are encouraged to publish the op-ed in response to the Justice Department obtaining phone records from the Associated Press.

The op-ed is attached as in .docx format: FOIA OP-ED ARTICLE


Not a lot on the agenda for next week honestly. Should be in most all week.

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