June 8, 2012

This, That and The Other around KPA and the Newspaper Industry

Friday Update to KPA Members

FROM:  David T. Thompson (dthompson@kypress.com)

2012 KPS PLACEMENT TOTALS IN-HOUSE – $1,370,830.75

AD/SERVICE TAX

Nothing’s been proposed at the “Blue Ribbon” Tax Reform Commission meetings but we’re ready. I met Thursday with Gary White from the broadcasters; Leigh Ann Thacker, the lobbyist with Southern Strategy for KPA and the broadcasters; and with Tom Baker, Baker Communications, a well-known public relations and advertising agency. In fact, Tom and I worked extensively in 1990 in fighting Governor Wilkinson’s proposed service tax on the news media.

Wilkinson was upset with some newspapers and TV stations that did not endorse his candidacy and in retaliation proposed, at first, just an advertising tax. The idea then grew to other services but in the end, the service industries prevailed.

I think we’ve decided to wait until the Prestonsburg meeting of the commission before discussing our position (Tom Baker will be speaking on behalf of the media. I’ve given him my testimony and arguments against; those are the same as in 1990 because the issues are the same.) We thought first about doing the Bowling Green one June 19  and avoiding the free for all that will take place when the commission moves to Lexington and Louisville. Well, not a free for all…a ZOO!

What we can show that’s different from the other services is that an ad can be taxed as many as five, if not six times. That’s ludicrous. And I can show that from the way previous legislation – long ago and even in the 2012 session – were written. Tell me that’s fair!?

I also got in touch with the American Marketing Association (a group of retailers in Louisville) and the Lexington Ad Club yesterday about joining with us as they did in 1990. Tom’s going to talk to the American Advertising Federation in Louisville and also the national AAF. That group joined us in 1990. In fact, Procter and Gamble told the committee in 1990 that Kentucky means nothing and P&G would pull the $4 million it places in Kentucky media if the tax was put in place.

PUBLIC NOTICE WEBSITE

We should be over 100 now, in commitments to uploading their papers/pages for the Public Notice Website. A letter sent last week to newspapers who haven’t been uploading resulted in the Appalachian News Express and the three papers owned by Earl Kinner committing to doing this. You might recognize the name Earl Kinner – his Licking Valley Courier/Publishing office was destroyed by the March 2 tornado that hit downtown West Liberty.

AND KPNS CLIMBING AS WELL

David Greer reports it’s now 67 newspapers participating with the Beech Tree News, an online publication, signing and returning the agreement this week. That should make 63 newspapers, two online publications and two public radio stations totaling the 67.

ADVERTISING

A huge jump from last week’s advertising total (about $168,000 total) puts us at $1.370 million for the year. June’s total so far, in the first week, is $195,983 and that’s well above all years up to about 2005, and closing in on most of the years since 2006. The exception is $529,000 for June, 2010. That will be hard to reach.

PROFESSIONAL DEVELOPMENT SEMINAR

Got an invitation from Kriss Johnson to have lunch yesterday (Thursday) at the Herald-Leader and some 50 teachers and NIE representatives. Kriss was having a Professional Development day for teachers, talking about using newspapers in the classroom and especially promoting “Unleashed,” the Fall Chapter Series. Woody and Chloe, rather my preference of Chloe and Woody, were there along with Leigh Ann Florence. Most all of the audience members were teachers from across the state, as far away as Christian County, but also attending was Steve Rocco, NIE director for the Owensboro Messenger Inquirer.

This PDS has typically been held in the Princeton/Madisonville area but Kriss decided to move it to Lexington and make use of a large conference room at the Herald-Leader (read about that room, below). Kriss also invited Cliff Feltham, KU representative and a member of the KPA Associates Board/former Associates chair, and Herald-Leader speakers Jane Ashley Pace from advertising and Tom Caudill from the news side. She also had Elaine Wilson there earlier in the day. Elaine is with the state Adventure Tourism office, one of the co-sponsors of the Woody series this year. Elaine is the person I’ve dealt with numerous times when she was at Paroquet Springs Conference Center in Shepherdsville in scheduling Board meetings and seminars at that facility.

Kriss, Cliff and I hope each newspaper starts getting calls from teachers about carrying “Unleashed” this fall. It costs nothing, as in zip, zilch, nada, nor one red cent. Just the space to publish the story each week for 10 weeks. Kriss, Chloe and Woody really pushed the ones attending yesterday to go back home and contact your local newspaper and tell them you and your students want the chapter series published this fall.

DIGITAL PRESERVATION

We’re getting some mileage out of our relationship with UK Digital Archives and incorporating GeoTel into the mix. An email was sent to all publishers yesterday, and I also sent it to all my press association colleagues, about a survey on Best Newspaper Preservation Practices. The idea for a survey came after Mary Molinaro from UK attended an Educopia Institute Advisory Board meeting this week and talked about the GeoTel/KPA/UK Archives project.

It’s also going to be a topic at an Educopia Institute convention in Dallas and she’s trying to get them to invite someone from KPA to participate in the panel.

Here’s the email from Educopia about the survey. Please understand this is open so if you aren’t a publisher and want to fill out the survey feel free to do so. They want to get as many responses as possible.

Subject: Survey on Digital Newspaper Archiving Practices

Dear Colleagues,

We would like to invite you to take part in a survey about your long-term archiving practices for digital newspapers. This survey is being conducted by the Educopia Institute, a not-for-profit that fosters inter-institutional collaborations between memory organizations in order to ensure the persistence and longevity of digital scholarship and our digital cultural record.

Through this survey, we aim to better understand the practices, needs, and concerns of newspaper publishers with regards to the long-term care of their digital news files. With the results, we hope to address some of the most pressing digital newspaper content needs through the development of a training curriculum to raise awareness of libraries, archives, and newspaper publishers about the challenges and opportunities presented by digital newspapers and associated content types

It is important that we involve those in the publishing and management of digital newspaper content (including digital production files for print papers) to take part in this survey. Your input will directly inform the curriculum framework and we greatly appreciate your assistance with this research.

The survey is online at: https://www.surveymonkey.com/s/R6NSD9B  and will take you about 10 minutes to complete.

We would be grateful for your response by June 18.

Best Regards,

Matt Schultz • Program Manager • Educopia Institute, MetaArchive Cooperative

http://www.metaarchive.org • matt.schultz@metaarchive.org • 616-566-3204

THE STATE AUDITOR AND SPECIAL DISTRICTS

State Auditor Adam Edelen released some information Wednesday about his concern with the many special taxing districts in Kentucky, estimating the numbers could be upwards of 1800. And in most cases, there’s no reporting these districts have to do. I need to do some research because my knee jerk reaction is that a district is required under KRS 424 to publish financial statements. It does use the term “district” in the definition but whether that extends to a special taxing districts and requires them to publish financial information is not clear .

Anyway, after he had a meeting with Jeff Vanderbeck, and Jeff’s proposal that subjecting them to public notices could alleviate some of the concerns, I had a call from the auditor’s office. We’ve been playing telephone tag since Wednesday but I’m hoping to get a meeting scheduled – today, Monday, Tuesday or Wednesday – to see what they have in mind and how KPA might participate. Certainly, as Jeff pointed out, getting community newspapers involved in the Auditor’s efforts would enhance the chances of legislation. At the same time, with the taste of the Senate Republicans for his investigation into the former Ag Commissioner, it would be too much of a roadblock to overcome.

Anyway, if I can get a meeting scheduled, we’ll see what he has in mind and how to go forward with any thoughts he has of public notice advertising requirements.

HEATH, BROWN TO RECEIVE HONORS AT JULY 20 BANQUET

The Al Smith Award for public service through community journalism will be presented to Max Heath and Jennifer P. Brown at a dinner on Friday, July 20, at the Eastern Kentucky University Center for the Arts. The award was established last year by the Bluegrass Chapter of the Society of Professional Journalists and the Institute for Rural Journalism and Community Issues, and was first presented to Al Smith himself.

Max Heath is a retired vice president and executive editor for Landmark Community Newspapers Inc. and Jennifer Brown is the editorial-page editor and former editor of the Kentucky New Era in Hopkinsville. Tickets for the dinner are $50, and $40 for SPJ members.  Invitations will be sent by mail next week and electronically beginning this weekend.

“The dinner was scheduled to follow the KPA Board of Directors meeting, so we hope all the directors and many KPA members will join us for this salute to Max, who is a great leader in community journalism, and Jennifer, who is a shining example of what a great community journalist can do for a community,” said Al Cross, director of the Institute.

As referenced, the KPA Board will be meeting July 20 at the Center for the Performing Arts. The dinner has been coordinated to be that evening in hopes that many Board members, as well as other KPA members, will attend as a tribute to Max and to Jennifer.

I’ve asked my NAM colleagues across the country to send congratulatory letters to me, thanking Max for his untiring efforts in USPS issues. There’s no one around with more knowledge about the postal service than Maximillion himself. It would be a tribute to him if the Board and other members showed up at the dinner. So please try to arrange that for after the Board meeting.

SCHEDULE NEXT WEEK

Monday, I have a meeting in Lexington at 11:30 and should be finished by 12:30 and then back to the office.

Then Tuesday, I’m having lunch with some staff from the Kentucky League of Cities, partly to discuss the idea of having cities and counties make their agendas available to the media at least a day prior to any meeting. We haven’t set the time but I imagine it will be about 11:45 and should be back in the office by 2 p.m.

Yeah, nothing on Wednesday!!

I’ll be heading to Madison, WI., early, early Thursday morning (June 14) for a meeting with some of the state press association folks. We have a dinner Thursday evening and should end about 2 p.m. (Central Time) on Sunday, not the dinner but the meeting. Then I’ll head back. It’s about a 10-hour drive, minimum, so I probably will not be in the office until midday Monday.

No Friday Email next week and thus no email to the members.

ABOUT THESE WEEKLY EMAILS

I was hoping to get some response so I know whether it’s worth it for the members. I got two the first week and one each the next two weeks, both of those from the same person.

CONTEST

First, we’ve pushed and pushed the one last South Carolina judge to finish the ad contest so hopefully we’ll be getting those categories in soon and announcing the winners. I want to do it with two awards luncheons but can’t get them scheduled until I know when everything is going to be completed.

And we turned down the invitation to bid on the Tennessee Press Association contest, letting them use our electronic system for their entries. Again, it’s ridiculous to think the last place finisher in say a 16 newspaper entry category would get anything worthwhile from a comment on why that entry finished last. They want comments on every single entry regardless of how bad it is. And all the other framework within their requirements would have required David Spencer working full-time on just the TPA contest. So I told them thanks but no thanks on their request for a proposal.

 

And with that, I’ll stop for another two weeks. Remember none next week since I’ll be in Madison, WI., but will have the laptop and cell phone with me so call if you need anything. And don’t wait til then to contact me if you have questions, comments, concerns, issues, clarifications, corrections, additions, or whatever.

And thanx to each of you who wished Teresa (formerly Kraner) and me the best in our marriage. It took place Saturday in Williamsburg, VA. And then on to Virginia Beach for a quick honeymoon. Again, thanx for your well wishes.

Keep in touch and otherwise, thanx!!

CALENDAR OF EVENTS

June 14-17, 2012 – Newspaper Association Managers Meeting, Madison, WI

Thursday, June 21, 2012 – 11 a.m. to 2 p.m. – KPA Digital Committee Meeting – KPA Central Office

Thursday, June 21, 2012 – 2 p.m. Eastern/1 p.m. Central Faster Photo Processing Tricks Webinar, – For information, go to www.onlinemediacampus.com

June 22, 2012 – Covering the Presidential Election Webinar, 2-3 p.m. Eastern/1-2 p.m. Central – Featuring Al Cross; for information, go to www.onlinemediacampus.com

Wednesday, July 4, 2012 – KPA Central Office Closed, Fourth of July

Saturday, July 14, 2012 – 20th Anniversary of Kentucky’s Current Open Meetings and Open Records Laws

July 20, 2012 – KPA Board of Directors Meeting, Center for the Performing Arts, Eastern Kentucky University, Richmond – See note below – IRJCI and Bluegrass Chapter of SPJ Dinner honoring Max Heath and Jennifer Brown with presentation of the Al Smith Award

July 31 – August 4, 2012 – Newspaper Association Managers Convention, San Francisco, CA

Sometime in August – Judging Pennsylvania Newspaper Association Advertising Contest (electronically)

Monday, September 3, 2012 – KPA Central Office Closed – Labor Day

Sunday-Monday-Tuesday, October 14-15-16, 2012 – 2012 Southeast Region Newspaper Association Managers Conference, Marriott RiverCenter, Covington

Thursday-Friday, October 18-19, 2012 – 2012 KPA Fall Board Retreat, Rough River State Park

October 19, 2012 – Probable Deadline for Entering Excellence in Kentucky Newspapers – 2012 Competition

January 24 – 25, 2013 – 2013 KPA Winter Convention, The Brown Hotel, Louisville

January 23 – 24, 2014  – 2014 KPA Winter Convention, Hyatt Regency, Lexington

Sometime in 2017 – We’ve been asked to judge the Mississippi Press Association Better Newspaper Contest in 2017. Please hold the year open for further information on when, where and what media format Mississippi papers will be in that year.

Sometime in 2018  – Colorado judging KPA Excellence in Kentucky Newspapers Competition

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