We’ve been asked to share with KPA members information about participating in a survey on audience engagement. A link to the survey is at the end of this segment should you wish to participate.
This survey is part of a research project being conducted at the Hubbard School of Journalism and Mass Communication, University of Minnesota, by Dr. Valerie Belair-Gagnon and Dr. Matthew Weber. Participation in this survey is voluntary; if you do participate, your identity will not be connected to your survey responses. At the end of the survey you will have a chance to enter in a drawing for a $100 gift card (two will be given away).
This survey examines the ways in which journalists working in small- and medium-sized towns work to engage with their audiences, and to understand the needs of their audiences. The questions in this survey ask about your technology use, about the way in which you perceive your audience (readers and otherwise), and the ways in which you use technology to engage with your audience.
Deadline to respond is October 10, 2018.