By Teri Saylor, Special to Publishers’ Auxiliary
When Lynne Lance took over as the National Newspaper Association’s executive director on Jan. 1, publishers, editors and other members likely didn’t notice any change, except for the new address in Pensacola, Florida.
As chief operating officer since 2017, Lance has been the face of the association, and she has already hit the ground running in her new role. Her top goal is to increase membership and wants NNA members to view the association as something they can’t do without.
Lance came to NNA by way of her work at the Illinois Press Association, where she started as director of member services in 2010.
“My background is in membership, and that is what I would like to concentrate on this year,” she said. “We are the leading association monitoring the small newspaper industry, but we are only as strong as our membership. We can’t continue to fight for community newspapers if we don’t have the members to support it.”
Lance brings with her a team of seasoned professionals with decades of experience in sales and marketing, communication and meeting planning. Taking a financially lean approach to the association, the team works remotely, from their own offices, eliminating rent and most overhead costs. Read more.