Through an association partnership with the Local Media Association, Kentucky Press Association members can participate in webinars for $29.
Here’s what’s coming up:
“Facebook Branded Content Posts:
What You Need to Know!”
3 p.m. to 3:45 p.m. Eastern, 2 p.m. to 2:45 p.m., Central
Tuesday, April 11
$29 for KPA members
Kim Wilson
Join us for this educational webinar on the hottest new trend in digital revenue growth: branded content posts on Facebook. Local media companies around the country are directly monetizing their social media pages and you can too.
Social News Desk founder and former newsroom manager Kim Wilson will explain how Facebook’s new branded content rules apply to your newsroom’s social posts. Write great content, post it on Facebook and charge an advertiser to sponsor the post – tune into this webinar to find out how to get started!
Presenter: Kim Wilson, President/Founder, Social News Desk, Inc.
“A Framework for Local Digital Media Sales”
3 p.m. to 3:30 p.m. Eastern, 2 p.m. to 2:30 p.m. Central
Thursday, April 13
$29 for KPA members
Jack Zavoral
Local merchants need help applying digital marketing tools to meet their business goals, but many are confused and receive conflicting information from sales people.
This webinar will provide a logical framework to assess the local client’s needs, and provide recommendations that fit the needs of local merchants in conjunction with their traditional media expenditures.
Presenter: Jack Zavoral, director of Broadcaster Services, Local Media Association
“Video Success: What Comes after the Hard Part?”
3 p.m. to 3:30 p.m. Eastern, 2 p.m. to 2:30 p.m. Central
Thursday, April 20
$29 for KPA members
Guy Tasaka
You’ve done the hard part — creating and serving video content to local audiences — now what? Join Calkins Chief Digital Officer Guy Tasaka to review strategy signals for distribution of your video content and how to succeed down the path to monetization.
We’ll talk OTT, linear streaming and field questions and input on this emerging space.
Presenter: Guy Tasaka, Chief Digital Officer, Calkins Digital
“Giving the Perfect Dealer Presentation”
3 p.m. to 3:30 p.m. Eastern, 2 p.m. to 2:30 p.m. Central
Tuesday, April 27
$29 for KPA members
James Lawyer
Selling digital to automotive dealers has changed dramatically over the past few years. This webinar will outline the components and the sales process for an effective presentation to automotive dealers.
We’ll outline how to tailor a presentation, describe a how-to take control approach and discuss process flow.
Presenter: James Lawyer, CEO, AutoAdvertising Pro
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