Local newsrooms can look to Tik Tok to reach younger demographic, expand digital presence

With TikTok being a platform that consists primarily of dance and comedy videos, is there a space for news? The team at Chatham News + Record thought they’d give the platform a try and see if they could discover the answer for themselves. TikTok, which launched in 2016, has around 800 million active users.

This month they launched the Chatham News + Record TikTok account after the publisher expressed interest in getting on the platform. Together, they determined that building a presence on TikTok might help the Record reach a younger demographic, expand digital media presence and allow them to tell local stories in new and creative ways while engaging with the community.

Click here to learn more tips if publishers are interested in exploring TikTok in their newsrooms:https://www.rjionline.org/stories/5-ways-that-local-newsrooms-can-utilize-tiktok

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