Making ‘sense’ of the Census; bureau offers KPA members an overview of deciphering the numbers

Mark your calendars for Thursday, September 16, 2:30 p.m. Eastern/1:30 p.m. Central

There are so many potential stories about your community that can come from the Decennial census but the problem often is knowing how to access the information, what it means and the best way to relay the numbers to your readers.

The U.S. Census Bureau has reached out to KPA about conducting a one-hour virtual seminar on all kinds of information you can glean from the census data. Because of the number of weekly newspapers in the state and since most of them are tied up Monday through Wednesday, we suggested the virtual seminar be scheduled for a Thursday and the Census has obliged, scheduling the session for Thursday, September 16, 2:30 p.m. Eastern/1:30 p.m. Central.

It’ll be worth your time to designate someone from the staff to participate so that you can access “hyper-local information” and then start developing stories to share the latest figures about your region, your city/cities, and your county.


Here’s the information you’ll need to see how the session can benefit your reporting:

Join the U.S. Census Bureau’s Data Dissemination Specialist Tim Sarko and Media Specialist Susan Licate for a 60-minute informative session designed especially for journalists.

Thursday, September 16, 2021 @2:30pm ET/1:30pm CT. 

Journalists use Census Bureau data for a wide range of applications—from accessing a single statistic in data.census.gov to complex analyses of data for thousands of geographic areas.

Many of the best news articles based on Census Bureau data are written without the restriction of a deadline, by searching through tables on the U.S. Census Bureau’s web site to find the hidden stories in the data.

In this session, you will learn:

  • Where to access 2020 Decennial Census data
  • How to use American Community Survey (ACS) Data
  • How to access and use Data.census.gov
  • Where and when survey data are released
  • Procedures for securing SME and interviews
  • Census Bureau Embargo policy
  • Where to find pitches, tip sheets, and news releases
  • How to cite US Census Bureau data

More information will follow as September 16 approaches including instructions on how to access the virtual session. There is no charge to participate.

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