Marketing campaign underway to educate public on importance of supporting local news

10 Things to Know About the Support Local News Campaign

On Tuesday, the Local Media Association, Local Media Consortium and Google announced a marketing campaign designed to educate the public on the importance of supporting local news.
Over the last month, the Local Media Association and Local Media Consortium worked with Google on the messaging of the campaign and the creation of a website – www.supportlocalnewsnow.com. Google also invested $15 million in a paid ad campaign with thousands of news outlets in the U.S. and Canada. LMA CEO Nancy Lane offers 10 things to know about this remarkable initiative.
Also, here are some additional resources:
  • Check out the Support Local News toolkit. It’s free to use as-is or customize.
  • Watch the on-demand webinar from Thursday, June 11, which showcases the toolkit and suggestions from teams at LMA, LMC and Google that can help local media maximize the value of the campaign.

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