May 16, 2014

• Mexico City residents can now dry their hands on today’s news

• June 10 deadline to register for June 19’s ‘Just the Basics: Making the Sale’ seminar

• Have I mentioned the Battle At Crooked Creek recently?

• ‘Faces Never Forgotten’ story results in a soldier’s photograph

• Still time to celebrate 70th anniversary of D-Day

• Times Leader, Interior Journal among weeklies with front pages displayed by Newseum

• After 37 years, James Mann retires as Winchester Sun photographer

• DMM Revision: Domestic Mail Manual Streamlining

• Morehead News getting brand new digs

• Assumption take grand champion honors in high school journalism association contest

• 2014’s lobbying total ($8.7 million) just short of record

• Pennsylvania editorial touts Kentucky’s legislative ethics as a model


The good news for you is probably no On Second Thought on Friday, June 6, so read this one slowly or just read and then re-read next week. I’m taking a few days’ vacation and then going to the Tennessee Press Association Summer Convention in Gatlinburg. We have a few KPA members coming down so if your schedule is open, come on down to the Smokies.

New dispenser prints today’s news on paper towels


paper-towel-news-150x150To drive traffic to its website, the free newspaper, Mas por Mas, started a campaign in which they used special ink and transmitted news directly from their site to paper towel dispensers at select locations. Watch the hidden-camera video here to see the public’s reaction.



Time to register for KPA’s ‘Just the Basics: Making the Sale’ seminar

The date is Thursday, June 19, and it will be at the Mass Media and Technology Hall on the campus of Western Kentucky University. KPS Director of Sales Teresa Revlett has put together a program aimed at new and fairly new sales representatives. Maybe even for old-timers needing a refresher course.

Get your staff members registered now! Deadline to register is Tuesday, June 10, so go to, click on the banner at the top, read through the information and then sign up your staff members. Bringing more than four? No problem, just list all the names and get them signed up!!

We’re focusing on the western half of the state for this seminar and we’ll be scheduling one for later this summer in Lexington.

The cost is $25 per person and includes lunch and all the handouts.

Eastern half of the state pencil July 18 on your calendar     

We’re looking at Friday, July 18, for the ‘Just the Basics: Making the Sale’ seminar for the eastern part of the state. More details will follow as time approaches but it will be at the Lexington Herald-Leader, at the corner of Main and Midland in the downtown area. Watch for updates in the near future.

golf-headingYeah, it’s another blurb about the Battle At Crooked Creek/Border War II golf outing

But I’ll keep this one short. All I’m asking you to do is go to and click on the second banner at the top (the first one is about the ‘Just the Basics’ seminar).

That will give you everything you need to know about the Battle At Crooked Creek. Come on, golfers, get registered! Don’t play golf but want to contribute? We have various funding opportunities to help us with this event. And remember, your contributions are tax deductible because the Kentucky Journalism Foundation is a charitable organization.

Heck, we’ll even accept logoed golf balls, golf umbrellas, gifts for the goodie bags, gift cards, anything of value. Maybe you have some subscriber gifts left over and you want to clear out space. Just let us know what you have and we’ll make arrangements to pick them up.

Help us keep the trophy in Kentucky

The Inaugural Border War golf trophy is proudly on display at the KPA Central Office.

The Inaugural Border War golf trophy is proudly on display at the KPA Central Office.

Kentucky has possession of the Border War trophy from the inaugural tournament held in 2013 in Gallatin, Tennessee. It’s on display at the KPA Central Office, proudly on display. Even if Kentucky won by only one stroke.

Help us keep the trophy at the KPA Central Office in 2014 by signing up individually or as a team and defend the title at the Battle At Crooked Creek on September 18.

‘Faces Never Forgotten’

I had a few emails and calls a couple of weeks ago about the ‘Faces Never Forgotten’ project of the Vietnam War Memorial foundation. This is the effort to have a picture of every soldier who was killed in action in Vietnam. And my thanks to Dan Adkins and the Georgetown News Graphic for its front page story on Tuesday. There were nine Scott Countians killed but the memorial has photos of only four of them.

This came out just before Memorial Day but it’s not a short-term project. By Veterans’ Day this year, the memorial hope to collect photos for all the remaining soldiers.

If you didn’t have time or space around Memorial Day to localize the story, then I’m hoping you’ll put it on a front burner in the next few weeks. Your newspaper is the tie to disseminating this information and getting readers to submit a photo. Someone in your county is kin to a soldier (see next item) whose picture is missing, or went to high school with them and has an annual with the fallen soldier’s picture in it. Or one of your readers knows someone who knew the soldier or knows the family and can get a picture.

I’m reprinting on down the On Second Thought article from two weeks ago and asking you again to publicize this effort locally and help the memorial get a photographer of every soldier killed in Vietnam.

Thanx in advance for that.

It’s these kind of ‘thank you’ notes that make what you all do so valuable

The Maysville Ledger Independent ran a story about the “Faces on the Wall” project and received this response. The email was sent to MLI reporter Marla Toncray who did the story. It results in another ‘face’ never to be forgotten:

Sent: Wednesday, May 28, 2014 5:07 PM

To: Marla Toncray

Subject: Vietnam vet photo

Marla, I read your article about “Faces Never Forgotten” and saw that you (or they) need a picture of my brother-in-law, Ernest Burton.  I have only a small 2 1/2 x 3″ picture of him in his uniform.  Is that good enough or do I need to have it enlarged.  And do I email it to you or to the Memorial Fund?


Billie Burton

Vietnam Veteran ‘Faces on the Wall’ project

This is not something started by the Newspaper Association Managers but it is a project my colleagues at state press associations are trying to promote. ‘Faces Never Forgotten’ is a project of the Vietnam Veterans Memorial Foundation.

When we received an email over the weekend about ‘Faces Never Forgotten,’ I told fellow NAMericans that I would ask my member newspapers to help because:

My closest Army buddy — we were inducted together, bunked together through basic and advanced infantry training, would fly home and back together and the first time we were apart in the Army was when he got sent to Vietnam — was a kid named Kenneth Todd from Brodhead. While I was at Fort Hood, mom and dad saw in the paper where Kenny was killed in NAM. Just a great redneck guy, from down close to Somerset. He didn’t deserve to be killed, nor did any of the other thousands who gave their life in Vietnam.

They have Kenny’s picture on the website but not the next one.

A local boy who went to the county high school when I was going to the city high school, was also killed. We rode the bus together from Georgetown to the Fort Knox induction center on Feb. 28, 1968. It was just Everette and his mom in the family. I was concerned how his mom would survive without Everette at home. Big ol’ country boy, as quiet as a mouse, seldom said a word to anyone. Just did what he was told. His life was taken as well and I remember the sadness I felt when I heard that news because it meant his mom was all alone. We were inducted in Feb. 1968 and I see on the site his death was October, 1968. So he probably had just been in NAM for a month.

Because of Everette and his picture not being available for the site, I certainly will promote this effort to my newspapers.

There were some 1,060 Kentuckians killed in the Vietnam War. About 47 percent – 494 to be exact — have had their picture submitted for the ‘Faces Never Forgotten’ project. It should be fairly easy to find pictures of the 566 with missing photos. A simple short story in your newspaper is going to reach someone who knows someone who has a picture of the soldier. Some have submitted a high school graduation photo, a picture of the soldier as an athlete, even a page from the high school annual showing the soldier as a student.

It won’t be hard to find who the missing pictures are because I’ve attached the database. It gives the names of the 1,060 Kentuckians killed during Vietnam. And if you go to Column C — the third column over — you’ll find NO or YES. To make it easier, I’ve sorted the database by county with all the NOs first so you can scroll to your county or the counties you serve.

I’ll just use Georgetown as an example. Mike Scogin and Jerry Boggs need about 10 seconds to find that nine soldiers from Scott County were killed in Vietnam and six of those do not have their photos on the ‘Faces Never Forgotten’ project. They can sort by county and find the nine for Scott County. There are two from Sadieville and one from Stamping Ground so it was better to sort by county and get the entire group as one. If you want a list of all soldiers from your county killed during that war, you can go to Column F (County) and sort it to list all the soldiers together.

Take a minute or two, open the database and then find the county/counties you serve. Use the sample news release I’ve included and put a story in the paper. List the names of those whose picture is needed to help finish the project. Perhaps the families don’t know about this project and will furnish a photo. But there has to be someone in your county who knew this soldier and knows where to find a photo.

Because of Everette Bailey from Scott County and Kenneth Todd from Brodhead, I’m hoping you’ll help with this project.

Besides the Excel formatted database for Kentucky, I’m attaching two other files. One is from former Wisconsin Newspaper Association president Andrew Johnson whose son was killed in Afghanistan and has asked NAM members to promote this effort and the other is the request from the Vietnam Veterans Memorial Foundation.

Thanks for that in advance.

KENTUCKY Wall Vets 3.19.14



D-Day’s 7th anniversary is next week so there’s time to promote it



Through the efforts of the Ernie Pyle museum in Dana, Indiana, and Steve Key, the executive director of the Hoosier State Press Association, we’re able to offer you some news content as the 70th anniversary of the Normandy Invasion approaches.

Click here for D-Day materials in zip file   Ernie Pyle

Three columns and a picture are available here to help preserve the memory of one of the most famous American journalists – World War II correspondent Ernie Pyle.

My NAM colleagues and I are encouraging our member newspapers to use an article or more in celebration of D-Day. And we also do it for a selfish reason.

Some of you might know Morley Piper, who served about 40 years as executive director of the New England Newspaper Association. Morley is now clerk of the Newspaper Association Managers. Morley was there as the invasion began and we often ask him to share with us some of his remembrances of that day. With this anniversary approaching, press association executive directors made personal contributions to NAM so that we could get Morley and his family back to Normandy for the 70th anniversary.

I invite you, I encourage you to use any or all three Ernie Pyle articles that are enclosed in the zip file and please read the other material about the Ernie Pyle museum. It’s now operated by the Friends of Ernie Pyle and is a private non-profit foundation.

Sun photographer retires after 37 years

By Kendall Sparks The Winchester Sun

A crowd gathered at Holly Rood Wednesday evening (May 21) for James Mann’s retirement reception, and Mann was acknowledged by long-time members of the community for his hard work and dedication.

James Mann, left, retired after 37 years as a photographer for the Winchester Sun.

James Mann, left, retired after 37 years as a photographer for the Winchester Sun.


Mann has served as chief photographer for the Winchester Sun for 37 years. His last day at the Sun was Friday, May 23.

The crowd enjoyed cake and viewed a slideshow of Mann’s pictures from over the years. Some of the first pictures he ever took at the Sun decorated the dining room, including a photograph of his wife, Charlene.

Bobby Bailey recalled when he and Mann were emergency medical technicians together. Mann was an EMT while he worked as a photographer for the Sun in the late 1970s. Mann’s sister, Joan, spoke about their parents and how proud they would be of Mann for what he has become. Former Sun Publisher Betty Berryman spoke about her long career with Mann and said he was the best ambassador the Winchester Sun could have.

Publisher Scott Schurz presented Mann with a card signed by the Sun staff and a gift that will arrive soon — a brand new camera bag.

Push by weekly newspapers leads Newseum to change its policy and publish their front pages

The push by the International Society of Weekly Newspaper Editors to encourage weekly papers to send their front pages to the Newseum paid off quickly. The site has rarely published front pages from weekly papers, but after 130 weeklies sent their fronts to the Newseum recently, the site agreed to change “its policy to include weeklies in its Today’s Front Pages exhibit,” Barbara Selvin reports for The Poynter Institute. Now, any newspaper can email for instructions on how to participate.

“The Newseum’s written policy limited participation to daily newspapers, a restriction that has long irked weeklies’ editors and publishers. The U.S. has approximately 1,380 daily and 6,000 weekly newspapers,” Selvin writes. Dan Robrish, who started The Elizabethtown (Pa.) Advocate in 2010, told her, “The Newseum is supposed to be a museum about news, not about metropolitan news, not about daily news specifically. It seems like a ridiculous decision to make.”

Selvin adds, “Especially, perhaps, since the Newseum had allowed newspapers that reduced their print publication schedules to three days a week to continue contributing to the exhibit.” By industry convention, papers with a such a schedule have long been classified as weeklies.

Jonathan Thompson, the Newseum’s senior manager of media relations, told Selvin, “When people get together like this and feel strongly about a specific issue, and mobilize and make specific arguments, it does have an impact.”

Chad Stebbins of Missouri Southern State University in Joplin, executive director of the weekly newspaper society, “said the larger issue is respect for the passion and energy that community journalists bring to their work,” Selvin writes. He told her, “We have forced them to at least start considering weeklies as real, legitimate newspapers that should stand aside their daily counterparts.” (Read more)

Times Leader, Interior Journal front pages displayed

stanford-front-pageWednesday, it was the front page of the Princeton Times Leader that made the ‘Today’s Front Pages’ display and Thursday it was the Stanford Interior Journal. Both join a handful of Kentucky dailies that are regularly displayed including the Bowling Green Daily News, Danville Advocate-Messenger, Kentucky Enquirer, Henderson Gleaner, Lexington Herald-Leader, Louisville Courier-Journal, Madisonville Messenger, Maysville Ledger Independent and Owensboro Messenger Inquirer.

You can see the display of today’s front pages by going to

The pages are displayed for one day only. On that site you will also find information for uploading your front page for display.

Alice Rouse honored by city of Murray


Alice Rouse, who recently retired as publisher of the Murray Ledger and Times, was presented a key to the city last week by Murray Mayor Bill Wells. At left is Alice’s husband, Bill.

Alice Rouse, who recently retired as publisher of the Murray Ledger and Times, was presented a key to the city last week by Murray Mayor Bill Wells. At left is Alice’s husband, Bill.

Liebman, Wasson leaving State Journal Made a quick trip to Western Kentucky last week and a visit to new Murray Ledger and Times publisher Mike Davis. I just missed a celebration for retiring publisher Alice Rouse, a KPA Past President, who was presented a Key to the City of Murray. Congrats to Alice for that well-deserved honor and for her retirement after many years of service to the Ledger and Times and the Murray community.

Frankfort State Journal publisher Ann Maenza announced to her staff last week that editor Dan Liebman is leaving the newspaper July 1 and plans to open a restaurant next to his barbecue eatery, Staxx BBQ, on U.S. 127 near U.S. 60. Liebman had had thoughts of leaving for a few months and decided to go ahead with his plans when Katheran Wasson, the SJ news editor, announced she had accepted a position with Big Ass Fans in Lexington.

Maenza also announced that Phil Case, sports and Spectrum editor, would become editor of the Frankfort daily.

Morehead News getting new building…right next door

The Morehead News is moving but not very far.

In fact, it will be next door to the newspaper’s existing building on West First Street.

A new, one-story structure with 3,600 square feet of floor space is under construction between the Morehead Post Office and the newspaper’s current facility.

“We’re hoping to move in by mid-summer,” said Keith Kappes, publisher. “The facility is considerably smaller than our existing space because technology has changed our industry. We simply don’t need as many employees or as much equipment to produce quality products.”

Packs’, Inc. is the construction manager for the new building, scheduled for completion by early August.

The current newspaper building is being sold to a group headed by Keith Pack which intends to renovate the space for commercial rental property.

“Our company is making a new, significant investment in this community because of our faith in the future of our industry and in this area,” Kappes said. “The Morehead News has been here since 1883 and we plan to remain a vital part of the Morehead and Rowan County business community.”

The Morehead News and its sister newspapers, Olive Hill Times and Grayson Journal-Enquirer, are owned by Community Newspaper Holdings, Inc., of Montgomery, Alabama.

The Morehead paper is published on Tuesdays and Fridays. Grayson and Olive Hill are weeklies that appear on Wednesdays.

Policies, Procedures, and Forms Updates: DMM Revision: Domestic Mail Manual Streamling


Effective June 2, 2014, USPS will introduce a streamlined version of Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM®).

One of the primary goals of the Postal Service™ is to make it easier to conduct business. Streamlining the DMM is one way to accomplish this goal. As a result, the Postal Service has taken the first step in an initiative to reduce the size of the DMM without changes to content to make using it quicker, easier, and more convenient.

Chapters 200, 300, and 400 have been consolidated to create a revised Chapter 200, “Commercial Letters, Flats, and Parcels.” We have eliminated redundant language and reorganized the remaining language for consistency and to improve flow and ease of use.

Chapter 100, “Retail Letters, Flats, and Parcels,” has also been streamlined. We have consolidated information, eliminated redundant language, and reorganized the remaining language for consistency and to improve flow and ease of use.

Additionally, the applicable Quick Service Guides (QSGs) have been renumbered to align with new Chapter 200 and updated with new DMM reference information. Applicable Customer Support Rulings have also been updated with new DMM reference information.

To assist in this transition, the Postal Service is posting a spreadsheet that will contain a crosswalk for each section of the DMM and renumbering of the QSGs.

— Product Classification, Pricing, 5-29-14

Lobbying total for 2014 ($8.7 million) just off 2012’s record of $8.8 million

From Legislative Ethics Commission’s ‘Ethics Reporter’

Lobbying spending in Kentucky continued its upward trend in the 2014 General Assembly, although a $470,000 drop-off in spending by 2012’s leading spender made this year’s total ($8.7 million) slightly less than the record set in 2012 ($8.8 million), the last 60-day session.

(And thankfully, KPA again did not make the list!)

During the recently-completed session, there were 662 businesses and organizations registered to lobby, and 598 lobbyists were working for those employers. In 2012, there were 651 employers and 635 lobbyists. In 2010, there were 656 employers and 667 lobbyists, so employer numbers remain steady, but the number of lobbyists has declined by 10 percent.

Altria, this year’s top spending lobbying interest at $156,200, increased its spending by 33 percent over the 2012 session. Kentucky Chamber of Commerce, the second leading spender ($128,434), was up five percent from two years ago.

Other top spending organizations include: Kentucky Hospital Association ($97,850); Kentucky Medical Association ($83,499); AT&T ($75,075); and Kentucky Bankers Association ($72,320).

Twelve organizations were not on the list of top spenders two years ago, but climbed into this year’s rankings. Those are: Norton Healthcare ($68,900); Kentuckians for the Commonwealth ($67,546); Pew Charitable Trusts ($65,985); Kentucky League of Cities ($65,548); Home Builders Association of Kentucky ($60,948); Wellpoint ($58,500); Kentucky State Building & Construction Trades Council ($57,051); United Parcel Service ($54,950); Boardwalk Pipeline Partners ($54,500); CSX ($54,001); AK Steel ($53,658); and Kentucky Association of School Administrators ($50,350).

Other 2014 top spenders are: Kentucky Farm Bureau Federation ($68,821); Kentucky Justice Association ($66,348, up 14 percent from 2012); Kentucky Retail Federation ($65,985, down 16 percent); and Kentucky Association of Electric Cooperatives ($62,631, up 18 percent).

Consumer Healthcare Products Association (CHPA), far and away the all-time big spender on Kentucky single-session lobbying, decreased its lobbying spending by 96 percent, down from the record $486,053 spent in 2012. The difference is that CHPA’s 2014 spending was limited to paying its lobbyists, while during the 2012 session, CHPA spent $442,000 on phone banking and website advertising allowing direct citizen contact with legislators.

Besides CHPA, other organizations which dropped off the top-spenders list include: Kentucky Education Association ($49,805); Kentucky Association of Manufacturers ($48,325); Kentucky Association of Healthcare Facilities ($44,162); and Kentucky Optometric Association ($40,614).

ethics-logoBluegrass state can teach Pennsylvania a lesson about legislative ethics: Editorial

From — By PennLive Editorial Board The Patriot-News– April 30, 2014

Pennsylvania’s ethics laws for legislators are so lax, the search for stronger standards has led to a state better known for bourbon, basketball, and bluegrass horse country.

The lawyer for Kentucky’s Legislative Ethics Commission came north to Harrisburg this week, to tell the Senate’s State Government Committee what serious ethics rules for legislators look like.

To restore confidence after a scandal 20 years ago, Kentucky lawmakers decided to end much of the cozy back-scratching that goes on with lobbyists and favor-seekers.

Kentucky legislators can’t take a penny’s worth of gifts from a lobbyist. They can’t take a free meal. They can’t even take a cup of coffee. The bans apply to legislators’ immediate families, too.

And all those fundraisers that Pennsylvania legislators have right before or after they walk up the hill to work here in Harrisburg?

Not allowed in Kentucky. Lobbyists can’t donate money to a candidate’s campaign – period. While legislators are at work in Kentucky’s state capital, they can’t collect donations from political action committees or others who have hired lobbyists to seek their favor.

And Kentucky lobbyists aren’t allowed to use their wallets to cultivate the next crop of legislators. If you’re running for legislature there, all those restrictions on gifts and campaign donations apply to you, too.

Every new session, Kentucky legislators get mandatory training in these rules. If the rules are broken, complaints are investigated by an independent commission, not fellow lawmakers.

Would that Pennsylvania had half those standards for how legislators conduct themselves. See:

Majority of smartphone owners are now routinely using news apps

2014 RJI Mobile Media Research Report 3

By Roger Fidler

– See more at:

More than 6 in 10 smartphone owners are now routinely using news apps on their smartphones according to the latest mobile media survey from the Donald W. Reynolds Journalism Institute (RJI). Nearly 3 in 10 are using smartphone news apps branded by newspapers.

Men used an average of two smartphone news apps and women used an average of 1.5 in the week prior to participating in the survey (see chart 3.7).

Nearly 1,200 randomly selected U.S. adults participated in RJI’s third annual Mobile Media News Consumption survey between Jan. 1 and March 31. This phone survey focused exclusively on the use of smartphones and touch-screen tablets with mobile operating systems. RJI’s previous surveys included questions about the use of e-readers and other Internet-enabled mobile devices, such as netbooks, tablet PCs, hand-held computers and ultra-light notebooks.

Buck Ryan: ‘A Teacher Who Made a Difference’

Buck Ryan

Buck Ryan

Associate Professor Buck Ryan, director of the Citizen Kentucky Project of the University of Kentucky’s Scripps Howard First Amendment Center, was honored at UK as a Teacher Who Made a Difference, being nominated by honors student Stephanie Driskill, whose research project on young voters in the U.S. Senate race in Kentucky was presented by classmates Austin Sprinkles and Tori Osborne at the National Conference on Undergraduate Research. Ryan also served as a mentor to Samantha Rogers, whose research on young voters in the 2012 presidential election was presented at a Harvard University conference. Ryan, who will teach at Shanghai University in June, published an essay, “Journalism Education: A New Deal for Russia and China, Too,” as part of a special series on education for an international news site.

khsja-logoAssumption High takes ‘Grand Prize’ in high school journalism association contest 

The Kentucky High School Journalism Association announced the winners last week of its 2013-2014 contest for high school newspapers, yearbooks and broadcast.

Click the link below for a school-by-school list, in alphabetical order, of this year’s winners. Access the list, check to see if your local high school(s) won an award and promote that!

Assumption High School of Louisville garnered the most points in the contest and won the title of grand champion, a first for the school.

KHSJA joins big brother KPA in converting to an online entry format for contest

From David Greer, KHSJA administrator

The most significant fact regarding the 2013-2014 KHSJA contest is that we converted it to an online format similar to that of the KPA editorial and advertising contests.

The new online format and that the ultra-cold winter forced us to move deadlines back because so many schools missed a significant number of snow days, caused a conflict in some schools between uploading entries and being on spring break.

Those two events caused a 22 percent decrease in contest entries from the year before. Still, we ended up with more than 1,400 entries.

Despite running into some technical issues when uploading newspaper and broadcast entries online, we received a number of positive comments from teachers. They enjoyed no longer having to box up contest entries and mailing them to KHSJA and they liked the elimination of the shipping costs that went along with that.

But most of all, they have universally enjoyed being able to see the winning newspaper and broadcast entries — something they had long wanted but wasn’t practical until all entries were digitized and uploaded online.

And with a year of uploading experience under their belts now, I anticipate receiving more entries next year.

None of this would have been possible without the work of KPA staffer David Spencer who wrote the original program for KPA online contests and then modified it for the high school association contest.

MPI Sports Seminar  

Mid-America Press Institute will host a one-day sports seminar June 23 at the Indianapolis Star. The seminar will include sessions on sports reporting and writing and on social media and multimedia concerns at newspapers.

Registration will be $25 and include a box lunch.

To register staffers, email John Ryan at

Here’s the schedule:

10 a.m.  – Introduction

10:05 – Getting the most out of social media: Tyler James, South Bend Tribune; Carrie Ritchie, IBM, adjunct faculty at Indiana University and formerly the Indianapolis Star

11:15 – Beyond print: Rick Bozich and Eric Crawford, WDRB Louisville 41; formerly the Louisville Courier Journal.

12:30 – Lunch

1:15 – Owning your beat; getting the most out of game covers. Jason Recker, Jasper Herald; Justin Cohn, hockey writer/blogger/tweeter/videographer for the Fort Wayne Journal-Gazette

2:30 – Tips on writing – Rick Bozich; Pete DiPrimio, Fort Wayne News-Sentinel.

3:45 – Takeaways – Seminar co-chairs Tim Ethridge (Evansville) and Bob Zaltsberg (Bloomington)

Spreading the gospel of LinkedIn for Journalists

Madison Gray

Madison Gray

By Madison Gray

The classroom at the City University of New York sat attentively watching the browser on the large screen point to LinkedIn. Everyone in the room was familiar with the social network, but they were journalists and had come to see how they could use it for their own specific purposes.

While explaining how the audience could use LinkedIn, Corporate Communications Manager Yumi Wilson was also ushering them through a social media door, one she has unlocked for journalists in person or through online webinars over the past several months.

It’s all part of an expansion strategy for LinkedIn, which has seen membership grow exponentially from 32 million members in 2008 to 300 million in 2014. One part of that strategy is inviting journalists into a group called LinkedIn for Journalists, which boasts more than 55,000 members. Wilson said she wants journalists to use LinkedIn as a tool for research, as well as one for connecting with others and conducting job searches. She reaches out and spreads the gospel of LinkedIn wherever she finds people in the news business.

“I think when you’re growing communities you have to be proactive,” said Wilson, who was an associate professor at San Francisco State University when she first became involved with LinkedIn. She started working for the network full time in September 2013. “I reach out to people who might not be using LinkedIn for Journalists, or not using the platform. I use our LinkedIn search tool to find journalists at various newspapers who haven’t been using it.”

As part of her outreach, Wilson draws about 200 people into her monthly webinars. During the sessions, she gives tips on improving social media profiles on LinkedIn, using it for searches, and exposing profiles to others who may be searching for the journalists. When they are done with the training, the journalists receive premium memberships for a year, which gives them access to advanced features available on LinkedIn.

Although Wilson’s evangelism has much to do with the popularity of LinkedIn for Journalists, its significant following also comes from users spreading the word amongst each other.

“My webinars are normally full; the next available one is in July and that is the result of people finding out about it through word of mouth,” said Wilson.

She says the journalists who become a part of the community have turned it not only into a one-stop shop for researching stories and sources, but for discussing media news as well.

“I find as a moderator discussions about the industry are most popular. But let’s say a fellowship has been announced, you can also announce it here. Some may share a job within the group, others may share information about the tutorials.”

When users engage LinkedIn’s advanced search tools, they can carry out investigations of people and companies that may otherwise have taken days. This is because people and companies create profiles that they want people to see and they post them to connect with others.

In Wilson’s view, social media like LinkedIn, Facebook and Twitter will increasingly serve as a reporting tool, and as similar websites launch, that use will only continue.

“Journalists are going to Twitter to stay on top of the news, they go to Facebook to find regular voices, and LinkedIn is where you connect with experts to speak on their fields. As new platforms come out, we’re going to see more of that,” she said.

Cher Jones, a social media trainer and head of the Toronto-based firm Socially Active, has been watching LinkedIn’s progress and believes that it has evolved into an important tool for those in news.

“Immediately what you’re finding, especially for journalists who have a credible profile, is that they can leverage that with whomever they are trying to connect with, and that is a big deal, particularly when you’re doing an investigative piece,” said Jones. “On the professional career growth side, LinkedIn is a living, breathing CV of your past successes. It’s different than a resume, because if you’re actively seeking recommendations where people are talking about your work ethic, people are recognizing how important that is in getting interviews or insider information.”

Wilson said she plans to continue to travel to journalism conferences and newsrooms, introducing the platform to as many people in the news business as she can. She believes that it will become as essential a tool for reporters in newsgathering as it is for job recruiters filling positions.

But she warns that social networks should not replace tried-and-true methods of reporting.

“What I’ve learned is that nothing replaces the face-to-face meeting,” she said. For a job or story, you still want to meet that hiring manager or source. What social media helps to do is make reaching out to people a bit easier.

Wilson can be reached at or find her on LinkedIn.

Madison Gray is a Brooklyn, N.Y.-based multimedia journalist specializing in urban issues and criminal justice. The Detroit native has written for, the Associated Press, and the Detroit News, among many others. Follow him on Twitter @madisonjgray.

Upcoming and Other Goodies

That’ll do it until probably Friday, June 13, unless you’re superstitious and then you might want to wait until the next day to read the next installment of On Second Thought. Hmm, on second thought, if I get superstitious, I might wait until Saturday, June 14 to post it.

Anyway, I’m heading out for a few vacation days and to visit with our friends from the Tennessee Press Association (and a few KPA members will be there, too) so I’m out of the office until Monday, June 9. But as always, call or email if you have questions, additions, deletions, corrections, clarifications, comments, issues.

And assignments for you:

• Register your ad staff for the June 19 ‘Just the Basics: Making the Sale’ seminar in you’re in the western half of the state. If not, be watching for info on the July 18 session to be held at the Lexington Herald-Leader.

• And while you’re accessing go ahead and click on the second link down for information on the Battle At Crooked Creek and get yourself or your foursome signed up for the golf tournament. Again, all of the proceeds go to benefit the internship program offered by the Kentucky Journalism Foundation.

June 19 – 10 a.m. to 3 p.m./Central – Just the Basics: Making the Sale seminar for new and fairly new ad reps, coordinated by KPS Director of Sales Teresa Revlett.

June 26 – 10 a.m. – KPA Digital Committee Meeting – Elizabethtown Tourism and Convention Bureau office

June 26 – 12 Noon – KPA/KPS Board of Directors lunch, meeting – Elizabethtown Tourism and Convention Bureau office

September 18 – 2014 Border War II Golf Tournament/Battle at Crooked Creek – Crooked Creek Golf Community, London. Go to for complete information and registration form

Upcoming webinars

If you’re new to “desktop publishing” or converting to InDesign from Quark or PageMaker, a three-part series of webinars by Adobe expert Russell Viers just might be what the doctor ordered.

The classes, offered once a month in June, July and August through the Kentucky Press Association sponsored Online Media Campus, will get you started in the right direction. Sessions are June 12, July 10 and Aug. 17. For all the information, go to

Reduce the stress and fumbling around by learning where things are and how InDesign “thinks.” Here are examples of what you’ll learn during the three webinars:

• Where is everything? Understanding the Interface.

• Opening, saving and creating documents with ease.

• Using InDesign with other file formats like PDF, Word, Excel, images and more.

• Creating basic Character and Paragraph Styles.

• Format an entire page or ad in seconds with Next Styles.

• Amplify your designs — and save time.

• Working with Photoshop files in InDesign.

• Using Illustrator files and tools in InDesign.

• Cool design tricks that are fun and easy.

Viers started his career as a staff writer/photographer in 1981, at the age of 16 for his local daily newspaper. Since then, he has been involved in most facets of the newspaper business, as well as printing and publishing.

For the past 11 years he has shared his vast knowledge of publishing production techniques as speaker, trainer and workflow consultant. As an Adobe Certified Instructor, his expertise is in teaching publishers how to use Adobe and Quark software to create better documents faster.

For more information about any of the webinars listed below, or to sign up, go to 

InDesign 101: Introduction to InDesign/Russell Viers

Thursday, June 12, 2014

2 – 3 p.m. Eastern/1 – 2 p.m. Central

If you’re new to “desktop publishing”, or converting to InDesign from Quark or PageMaker, this class will get you started in the right direction. Reduce the stress and fumbling around by learning where things are, and how InDesign “thinks.”

Some of what you’ll learn:

• Where is everything? Understanding the Interface

• Opening, Saving and Creating Documents with ease

• Using InDesign with other file formats like PDF, Word, Excel, images and more

• Much more

Handling Objections, Follow-up & Optimizing Sales Performance/Allan Barmak

Thursday, June 19, 2014

2 – 3 p.m. Eastern/1 – 2 p.m. Central

Many companies are now spending over a quarter of their marketing budget on digital pursuits. Are you and your sales staff prepared to sell online and capture the lion’s share of that revenue?

This follow-up webinar to “Laying the Groundwork & Giving the Pitch,” led by Allan Barmak, nationally renowned speaker and author of “The Accidental Salesperson will focus on trends in online advertising, Internet marketing standards, building the relationship online and selling the digital value proposition.

This webinar will cover:

  • The right way to answer objections.
  • Negotiating for a win-win solution.
  • Tools to keep in touch.

•   Continued sales growth.

InDesign 201: Become a Type Superhero/Russell Viers

Thursday, July 10, 2014

2 – 3 p.m. Eastern/1 – 2 p.m. Central

It’s easy to put type on a page in InDesign. But using basic techniques on a large document can be VERY time consuming. Master Styles, and other techniques that will allow you to create, place and format text quickly and with more exciting designs than you might be doing now.

Some of what you’ll learn:

• Creating Basic Character and Paragraph Styles

• Format an entire page or ad in seconds with Next Styles

• Amplify your designs with Nested Styles which also saves you time

• Much more

InDesign 301: Working with Images and Graphics

Thursday, August 21, 2014

2 – 3 p.m. Eastern/1 – 2 p.m. Central

InDesign offers MUCH more than just placing photos. Are you interested in taking your ads and editorial pages to the next level of design? Then this class is for you. You’ll also see some of the many features that integrate InDesign with Illustrator and Photoshop for additional power.

Some of what you’ll learn:

• Working with Photoshop files in InDesign

• Using Illustrator files and tools in InDesign

• Cool design tricks that are fun and easy

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