May 31, 2013

• KPNS Surpasses 23,000 Stories and Editorials

• Changes Coming to Cigarette Advertising

• Momentum Building for Federal Shield Law

• Revisiting with Maybe the Best Sports Staff Ever

• Another Idea to Battle News Rack Thefts

• AP Stylebook Celebrates 60th Anniversary with New Edition


Part of it is three and a half years old; the other part celebrated its first anniversary just two days ago (May 29). And all told, it’s meant 23,000 stories and editorials shared with participating newspapers in the Kentucky Press News Service.

Sharing editorials — the newest of the two parts — accounted for 986 of that 23,000 so you can do the math to see what the KPNS news story total has been. It’ll celebrate its fourth anniversary in October and will surpass the 24,000 mark by then.

Oh, did we tell you it’s free!! For the time being, it is.


The American Press Institute has conducted a national tour to discern best practices in innovative revenue generation. Here are “10 Secrets of Successful Meters, Pay Walls and Reader Revenue Strategies.”

By Dena Levitz

Moving a media organization from free to paid content requires more than a meter. It also demands new skills, a deeper understanding of the audience, and improved content, both to maximize revenue and ensure consumers continue to see value worth paying for.

Listening to innovators from several companies—from the New York Times to Gannett, Atlantic Media recently, the American Press Institute identified 10 core ideas.

The Times launched a successful digital subscription model that’s now the biggest area of revenue growth for the organization. At Gannett leaders instituted a content revolution across its newspaper properties to refocus coverage areas in anticipation of charging for digital access. And Atlantic Media has utilized the strength of its brand to earn revenue using nontraditional streams like selling e-books and hosting high-profile events.

Those experiences were the substance of the most recent gathering of the American Press Institute’s Transformation Tour. The Transformation Tour is a series of 14 in-depth training sessions presented around the country and being developed into e-learning courses with The Poynter Institute.

The ideas are distilled from presentations by Tim Griggs, executive director of cross-platform monetization at The Times; Maribel Perez Wadsworth, Gannett’s vice president of audience development and engagement; and Kimberly Lau, The Atlantic Digital’s vice president and general manager.


No, I’m not proposing giving life to a Summer Convention but the Tennessee Press Association is going back to Gatlinburg in 2014 and has extended an invitation to KPA folks to come on down. More later but if you go, it won’t be for KPA sessions unless the Board wants to resurrect a convention setting.


The Food and Drug Administration has pushed changes in the packaging and labeling of cigarette products so much so that there will be new laws governing cigarette advertising. Currently, the law allows a retailer to advertise cigarettes but only with one of the SURGEON GENERAL WARNINGs included in the ad.

And your first question is, “When do we start requiring this?” Well, the regulation states that 15 months after the rules are issued, no manufacturer, retailer or other business may advertise cigarette products without one of the new statements. The rules were issued on September 22, 2012, so that means around December 22, 2013, any ad for cigarettes that you publish will require one of the statements below to be printed.

I’ve given you two links at the end — one to the federal statute language as amended and one to the Food and Drug Administration with “frequently asked questions.”

The new law reads (and specifically read (2) below for what will be required):

15 USC Sec. 1333 01/03/2012 (112-90)



Sec. 1333. Labeling; requirements; conspicuous statement


(a) Required warnings; packages; advertisements; billboards

(1) It shall be unlawful for any person to manufacture, package, or import for sale or distribution within the United States any cigarettes the package of which fails to bear, in accordance with the requirements of this section, one of the following labels:

SURGEON GENERAL’S WARNING: Smoking Causes Lung Cancer, Heart Disease, Emphysema, And May Complicate Pregnancy.

SURGEON GENERAL’S WARNING: Quitting Smoking Now Greatly Reduces Serious Risks to Your Health.

SURGEON GENERAL’S WARNING: Smoking By Pregnant Women May Result in Fetal Injury, Premature Birth, And Low Birth Weight.

SURGEON GENERAL’S WARNING: Cigarette Smoke Contains Carbon Monoxide.

(2) It shall be unlawful for any manufacturer or importer of cigarettes to advertise or cause to be advertised (other than through the use of outdoor billboards) within the United States any cigarette unless the advertising bears, in accordance with the requirements of this section, one of the following labels:

SURGEON GENERAL’S WARNING: Smoking Causes Lung Cancer, Heart Disease, Emphysema, And May Complicate Pregnancy.

SURGEON GENERAL’S WARNING: Quitting Smoking Now Greatly Reduces Serious Risks to Your Health.

SURGEON GENERAL’S WARNING: Smoking By Pregnant Women May Result in Fetal Injury, Premature Birth, And Low Birth Weight.

SURGEON GENERAL’S WARNING: Cigarette Smoke Contains Carbon Monoxide.


I’m the perfect example that journalists aren’t always good mathematicians. I showed that in giving you the total of interns from each university. And thanks to Deborah Givens at Eastern, I had one labeled as an Eastern student who actually attends Western. So of the 23 total interns, with the KPA Associates and the newspapers, there are eight from Eastern and six from Western.


Sam Osborne, ironically the one I had mislabeled at Eastern instead of Western, has started his internship at the Beech Tree News. Sam is an example of a high school journalism student, a member of the KPA high school journalism association, continuing his love when he gets to college.

David Greer found a link to the introduction story on Sam at The News and sent me this note:

“I remember this young fellow quite well. I had to read his name several times when announcing KHSJA contest results during award banquets a few years back.

“Nice to see him interning in the KPA program.”


When teachers hear the topic for this fall’s statewide KPA literacy project is Kentucky agriculture you can hear a bit of excitement enter their voice. This story is so new it’s in the final editing stages and the illustrations will begin in June. The week of Sept. 8, your newspaper begins publishing chapter one and Woody and Chloe begin teaching us how our state deals with a wide range of agriculture. The 10 chapters are written by Kentucky’s Leigh Anne Florence and illustrated by Chris Ware. Go to and sign-up your newspaper to publish “Outstanding in His Field.”

The project is sponsored by LG&E/KU.

Educators and media specialists can still sign up to attend the KPA kick-off workshop, Friday, June 21, at the Lexington Herald-Leader. Click here for more workshop details: or contact


Debbie Dennie has been named the 2013 Wall of Fame recipient by the Pendleton County Board of Education. She was honored at this year’s commencement exercises at Pendleton County High School on Thursday, May 23.

Each year, the Pendleton County Board of Education pays tribute to an outstanding graduate of Pendleton County Schools who has made unique and special contributions to society through their work or other notable activities during their lifetime. This program is called the “Wall of Fame.”

Debbie is editor of The Falmouth Outlook.


In response to recent Department of Justice actions, members of Congress across the political spectrum have responded to the problem with a solution. Reps. Ted Poe, R-Texas, and John Conyers, D-Mich., in the House and Sens. Charles Schumer, R-N.Y., and Lindsey Graham, R-S.C., in the Senate have introduced the Free Flow of Information Act of 2013 (H.R. 1962 and S. 987), which would protect the public’s right to know by protecting journalists’ confidential sources. No member of the Kentucky delegation has signed on as a co-sponsor of either legislation.

Please contact your representative or senators today by calling the Capitol Switchboard (202-224-3121) and asking him to co-sponsor H.R. 1962 (for the House) or S. 987 (for the Senate).

Read NAA’s update:

Former Indiana Congressman Mike Pence, who is now Indiana’s governor, fought for several sessions to get a Federal Shield Law enacted, but fell just short each session.


This is another piece on the ‘Words in a Changing World’ conference held May 23 at the Cardome Center in Georgetown.

By Kristy Robinson Horine, Contributing writer,

The newspaper, the kind that rolls out of a press on actual newsprint; the kind that is tossed on your doorstep (or near it); the type that you can hold, fold, clip, use as packing material, wrap fish, swat flies, make pirate hats, start fires…you know, “the paper.” Does it have a future in this decidedly digital world of ours?
Do you believe investigative journalism is a vital component of democracy?
If it were up to you to sustain an online business engaged in providing your community with vital journalism how would you monetize it?
Journalists, publishers, editors, and lovers of the print media recently converged on the campus of Scott County’s Cardome Center for a one-day conference to explore these issues.

You can read the rest of the article at:


That’s this week’s question in a different way. Because there’s no clear-cut answer from this end. So to be able to guide newspapers that might ask, David Greer is preparing a Survey Monkey to send to editors and asking them how they pay stringers/freelancers.

We’ll post the results along the way. If you’re an editor, be watching for an email from David Greer.


This is part of the schedule for next week, Tuesday, June 4, with a lunch get-together and one event I’m looking forward to.

Some of you know about the people I worked with in the Lexington Herald sports department from 1964 to 1970. Guys like Billy Reed, David Hawpe, David Reed (who as Director of StarNet at the Arizona Daily Star in Tucson, Arizona, the newspaper’s online service became one of the top newspaper sites in the country, winning many awards and accolades, both nationally and statewide), Mike Ruehling (former press secretary for Sen. Wendell Ford and more recently a VP with CSX Railroad), Greg Boeck (formerly with USA Today and now sports commentator/contributor to FoxSports), Jim Williams (until recently long-time PR director at Keeneland), Russ Shain, Gary Yunt (who worked with the Clarion-Ledger in Jackson, MS and then on to the Denver Post); Bruce Garrison, now at the University of Miami, John McGill Sr. and John McGill Jr., David Vance (who was president of the old Kentucky Colonels of the ABA then headed Latonia Race Track, Remington race track, and president of the Thoroughbred Racing Association), David Cawood (who helped run the Final Four for more than two decades and from 1975 to 1997 his NCAA responsibilities included the coordination of media and marketing for the men’s Final Four. In that role, he helped negotiate the first $1 billion rights fee for a sporting event with CBS, and the subsequent $1.725 billion agreement) and numerous other ones who went on to bigger and better things.

Now you ask what was I doing mixed in with such an esteemed group. Well, around 6:30 each and every evening, my role was evident. “Butch, it’s your turn to go pick up supper.” And off I went hither and yon in Lexington to wherever they ordered supper.

Tuesday, Billy Reed, David Hawpe, Mike Ruehling, Russ Shain (known as “The Defender” because he graduated from Bryan Station like Ruehling) and I are having our inaugural reunion lunch. We hope to expand it in the future to bring in more of the old-timers who made our years together at The Herald what we think is the best sports staff in history. Consider that all of us (except Billy Reed who was going to Transy, David Vance and Dave Cawood who were going to Eastern and David Reed who was attending Lexington Bible College) were attending UK during the day to work on our journalism degree and at night working in The Herald sports department. Made for long days but I wouldn’t trade that experience for anything.

There were three who stayed at the Herald (it then became the Herald-Leader) for like an eternity. Rick Bailey was there for 45 (yes, forty-five!) years and wrote his farewell column in 2009. Probably a little before that Lee Mueller retired after serving several years as chief of the Herald-Leader’s East Kentucky bureau and Mike Johnson (who had been Interactive Director, deputy and assistant managing editor at the Herald-Leader since those days in sports). All three were in the Herald sports when the newspaper was on Short Street and the building smelled like a newspaper is supposed to. Not sterile but smells of newsprint and ink permeating every floor.

We adopted Hawpe in the sports department. He was actually the night reporter for the AP bureau but spent most of his time on the fourth floor with the sports department. Nobody else would have anything to do with him.

As Gary Yunt wrote five years ago when updating his journalism travels, “And, another thing, you were right. That was the best sports department ever. Never worked at another with the quality of people, the work ethic and the product. Your dad would have been proud.” Dad was sports editor through some of that time and is the one who put most of the staff together.

I’ve not seen “The Defender” since probably 1968 or so. He’s been dean of Communications at Arkansas State University and also the University of Colorado. And in 2004, served as president of the ASJMC. Hawpe, of course, I see at KPA Conventions and any KPA Past Presidents’ function. Billy Reed I get to see once in a while and I’ve seen Mike Ruehling a few times since we left The Herald in 1970.

But getting ready for this gave me a chance to catch up on where some of them are. I remember a few years ago picking up a USA Today and seeing the byline on the lead story — By Greg Boeck. Now he’s a contributor to Fox Sports.

Bruce Garrison is a professor at the University of Miami and has an extensive list of books he’s written on journalism. So much so that I’ve invited him to Lexington to do a couple of winter convention sessions. One is on ‘Online News and the Public,’ another on ‘Computer Assisted Reporting’ and he supervises the University of Miami’s News Reporting and the Internet blog and website (, edu/netreporting). So there are a lot of potential topics for him to talk about at the 2014 convention if he’ll accept my invitation.

If you care to find out more about some of these guys, here are some links:

Former Remington Park GM still dedicated to improving industry,Bruce


I didn’t know it until communicating earlier this week that Russ Shain and UK Director of the School of Journalism and Telecommunications Beth Barnes are old chums. In fact, Russ will be visiting the UK School of Journalism earlier in the day Tuesday to spend some time with Beth. I had never thought to ask Beth if she knew ‘The Defender.’


By Mallary Jean Tenore, Poynter Institute

The new print edition of the AP Stylebook, which came out this week, features new entries on a wide range of topics — weapons, fashion and social media, to name a few.
The Stylebook, which turns 60 this year, has traditionally done a good job reflecting the evolving nature of language.
Some of this year’s changes — such as the updated entries on illegal immigration and the new entry on mental illness — were in response to ongoing debates about the way journalists use certain terms and phrases in news stories about these topics. AP spokesperson Paul Colford, for instance, has acknowledged that the Newtown school shooting was a factor in the updated entries on mental illnesses. The Stylebook has also made a greater push in recent years to avoid labels, such as “illegal immigrant” and “mentally ill.”

Here are some of the notes or changes in this year’s new print edition:


Sometimes we feel like a Department of Public Information here. The public frequently calls KPA for information about (pick a topic). Yesterday, I had one from a citizen wanting to know when political involvement required registration with the Registry of Election Finance? Well, it’s not one I could answer and really shouldn’t be expected to.

But during the discussion, the lady referenced the KPA website and some information she found on there from the registry. And it’s interesting to note the difference.

Part of that publication from KREF states that a political ad is “any advertisement advocating the election or defeat of any candidate, political party, or public issue.” So a political ad would include asking voters to support or defeat a local option election. Because that’s a public issue.

But the other interesting part in that definition is that the “paid for” disclaimer is NOT required on public issues. Only in the case of an ad being for the “support or defeat of a candidate” (individual) is a disclaimer required. I have to assume that the other part of the definition of political ad is there, then, to reference the rates allowed for political advertising by the media.


Last week I wrote about the Kentucky New Era’s sting operation that led to a guilty plea from a person charged with stealing KNE issues from a news rack.

That brought another idea from Bob Hendrickson, publisher of the Maysville Ledger Independent on how the Lee Enterprise daily fights a similar problem.

Here’s an explanation from Bob and then a copy of the ad the MLI publishes.

Our rack theft experience isn’t nearly as interesting as Taylor’s, but just as effective.

We offer a $200 reward for information leading to the arrest of anyone stealing newspapers from our racks.

We had a call in February from a man who said he wanted a reward and was willing to give us the name of a couple who was stealing Saturday papers in order to get extra coupons. He said they would take 50 to 100 papers every week from various racks around town.

We notified the police, they questioned the suspects and the couple admitted to the crime.

They were arraigned and pleaded guilty last week.

Attached is a house ad we will run several times just to let everyone in the community know that we take this crime seriously. The biggest challenge is in getting the cops, the county attorney and the community to understand that this is not about some couple stealing $20 worth of newspapers.

This kind of rack theft threatens our relationship with the marketers who utilize coupon inserts. It is a line of revenue for us. And it threatens the ability of everyone in the community to receive these inserts.

NewsAmerica and Valassis have gotten very demanding when it comes to insert and coupon security. They will pull these inserts if we don’t show a concerted effort to minimize theft and fraud.

Rack Theft House Ad


I’ll be leaving around 10 on Monday and heading to Louisville to participate in the Better Business Bureau’s annual golf scramble. For me, and having only played one time this year, it will be a scramble!

Tuesday is the lunch with some of the ol’ Herald sports guys.

Wednesday, the Border War golf tournament committee will be meeting in Franklin, KY., so I’ll be in until about 9:30 a.m. and the traveling the rest of the day.


(All times Eastern unless otherwise noted)

June 3, 2013

Better Business Bureau Golf Tournament

June 4, 2013

12 Noon – Reunion Lunch for some ‘old’ Lexington Herald sportswriters

June 5, 2013

11:30 a.m./Central — Meeting on Kentucky vs. Tennessee Border War Golf Tournament

June 21, 2013

8 a.m. – 1:30 p.m. – Senate Majority Leadership Golf Outing, Cherry Blossom, Georgetown

11:30 a.m. – 2:30 p.m. – Newspapers in Education Professional Development training for teachers and librarians, Lexington Herald-Leader. Contact Kriss Johnson (

July 12, 2013

12 Noon – KPA/KPS Board of Directors Meeting, Kentucky History Center, Frankfort

July 30, 2013

12 Noon – Planning Meeting for 2014 Winter Convention, Hyatt Regency, Lexington

August 3 – 9, 2013

Newspaper Association Managers Annual Convention, Marriott Harbourfront Hotel, Halifax, Nova Scotia

September 8, 2013

Fall Chapter Series with Woody and Chloe Begins 10-week Run

September 9, 2013

2013 Inaugural Border War Golf Tournament, Kentucky Press vs. Tennessee Press members, Fairvue Plantation Country Club, Gallatin, TN

September 12 – 15, 2013

127th Annual National Newspaper Association Convention and Trade Show, Phoenix, AZ

October 24 – 25, 2013

2013 KPA Fall Board Retreat – Dale Hollow Lake State Park – Burkesville, KY

November 3 – 5, 2013

2013 Southeast Region Newspaper Association Managers (SERNAM) Fall Conference, Park Vista Hotel, Gatlinburg

January 23 – 24, 2014

2014 KPA Winter Convention, Hyatt Regency, Lexington

January 22 – 23, 2015

2015 KPA Winter Convention, Marriott East, Louisville

Sometime in 2017

We’ve been asked to judge the Mississippi Press Association Better Newspaper Contest in 2017. Please hold the year open for further information on when, where and what media format Mississippi papers will be in that year.

Sometime in 2018

Colorado judging KPA Excellence in Kentucky Newspapers Competition

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