• Former Enquirer GM/KPA Officer authors award-winning sports/political thriller
• An election day without a (media-covering) hitch? No reports of mistreatment; Joe Imel photo makes ABC Evening News
• Grimes begins fall campaign where McConnell made his ‘not my job’ statement
• USPS could save millions with cloister/curbside delivery?
• Clickthrough on tablet ads 40 times higher than desktop
• Fall Chapter Series continues have impact on students (see video included)
• There is opposition to California’s ‘Open Government’ issues
• News, Ad Contests time will be here before you know it
KPA Office closed May 26 for Memorial Day
We will return to the office on Tuesday, May 27.
It’s not time yet but it’s never too early to start thinking ‘KPA Contests’
Mark early August and mid-October on your calendar, whether you’re in the news room or the ad department (or both!) for information about the 2014 KPA News and Advertising contests. Yes, we’ll be doing two contests at the same time so that the announcements for both can be made at the 2015 KPA Winter Convention.
We moved the Advertising Excellence in Kentucky Newspapers competition to the fall to give the ad and design departments more recognition than with the old spring-time contest.
We’ll make the information available around the first of August and we’ll set an entry deadline for mid-October. So that will give you two full months to get your entries together and ready to upload to the contest websites.
But even now, start rummaging through all the issues since October 1, 2013 to pick out your award-winning stories, columns, photos, ads and layouts. That’ll save you time in October when you will be short on time to get everything submitted.
And then mark your calendar for January 22, 2015 (KPA Ad Contest banquet) and January 23, 2015 (KPA News Contest banquet). The 2015 Convention will be at the Marriott East Hotel and Conference Center, just off Hurstbourne Lane in Louisville!
Dennis Hetzel, former Enquirer GM/KPA Officer, writes award-winning sports-political thriller
“Killing the Curse,” a sports-political thriller about the Chicago Cubs, a troubled sports-radio talk show host and a President of the United States with a long-ago secret, has been released by Publisher Page, an imprint of Headline Books, Terra Alta, WV.
“The Cubs are in the World Series, so you know it’s fiction,” said Dennis Hetzel, the primary author. Hetzel was joined by award-winning political thriller author Rick Robinson in writing his first published fiction.
(Hetzel, executive director of the Ohio Newspaper Association, was the general manager of The Kentucky Enquirer prior to taking the ONA position. While in Kentucky, Hetzel was a member of the KPA Board of Directors and Executive Committee.)
“I’m a lifelong Cubs fan who grew up in the Chicago suburbs,” said Hetzel, an award-winning journalist and media executive. “A World Series still seems a long ways away, and this year is the 100thanniversary of Wrigley Field. So, maybe the book can give fans a taste of success while we wait for success in the real world. However, fans should be prepared for plenty of curse-like frustration.”
In article that described his approach to
“Killing the Curse” for the International Thriller Writers, Hetzel said it also was important for the book to work as a political thriller. The plot flows out of the childhood friendship between Bob Walters, a sports-radio talk show host who is “the man Cubs fans love to hate,” and President Luke Murphy, a lifelong Cubs fan who faces a crisis as the end of the World Series turns into a far-more important event than a baseball game.
“We didn’t overdo the baseball action at the expense of what we hope is a book many readers – even non-sports fans – can enjoy on several levels,” Hetzel said. “Still, frustrated Cubs fans should get a special kick out of it.”
“Killing the Curse” is making its formal debut at the Book Expo America show in New York on May 28th with release of the trade paperback version scheduled for late June to retail outlets. The Kindle version is available now at Amazon.com. The book recently won an honorable mention in the San Francisco Book Festival competition – the first competition in which it was entered.
The opposition to California’s Open Government constitutional amendment
I guess it shouldn’t surprise anyone that the California constitutional amendment to require local public agencies to abide by the Open Government laws has opposition.
The California Newspaper Publishers Association explains the amendment in full and gives both the “Pro” (news media, open government proponents) side with a “rebuttal” and the “Con” side’s position with a rebuttal.
You can imagine the arguments from the news media in favor of passage and it would be a rehash of how every news media group would feel in every state. So below, I’m reprinting the statement from the “con” side. To see the background on the proposition the statements supporting passage and the rebuttal of the “con” side to the organizations supporting, go to http://firstamendmentcoalition.org/official-ballot-arguments-and-rebuttals-for-and-against-prop-42/
The reason to be against the constitutional amendment:
Local governments are run by employees and politicians who may or may NOT want to share information or receive public input before making decisions.
In 2004, California voters approved an initiative state constitutional amendment designed to halt the rolling back of state laws that guaranteed access to many public records and mandated that meetings of local government legislative bodies usually be held in public and that decisions of local legislative bodies could be made only after an opportunity for public input (California Constitution, article I, section 3(b)).
Some local governments responded by objecting that the new constitutional provision did not supersede another provision of the State Constitution (article XIII B, section 6) which requires that the State pay to local governments the cost of implementing any new State mandates.
Proposition 42 would amend the California Constitution to clarify that the State need not pay a local government for the cost of complying with the open meeting law applicable to local governments (the Brown Act—Government Code sections 54950–54963) or with the Public Records Act (Government Code sections 6250–6270) as written or later changed—as long as any change “contains findings demonstrating that the statutory enactment further the purposes of” the constitutional guarantee of public access and input.
The main issue presented by this proposition is whether voters believe that the cost of complying with these important state laws should be borne by local governments or by the state government.
2014 legislation takes effect July 15
Unless the legislation carried an emergency clause, meaning it was something that needed to go into effect immediately, all legislation passed in the 2014 General Assembly goes into effect on July 15, at 12:00:01 to be exact.
That includes KPA’s Senate Bill 105 that corrects language on worker’s compensation.
Election coverage seems to have gone pretty well
It hasn’t been a fun day for some news media in recent elections but Tuesday’s reports from around the state were less dramatic than in the past.
Few if any reports came in about coverage problems
— none were asked to leave the precinct, or to keep their camera outside, or refused entrance at all as has been that case. Instead, it seemed to go pretty smooth.
The turnout was expected to be light and that might have given precinct workers less stress than in past years so it will be interesting to see how Primary 2014 compares to General 2014. After all, all Kentucky House seats and the even-numbered Senate seats will be on the ballot. Then there’s the battle for the U.S. Senate and the U.S. House members as well. The general election is what it’s all about so workers may not be as understanding in November as they were in May.
I did see some photographs published with some faces (even partial faces) used and names were not hard to get.
Bowling Green Daily News photographer Joe Imel didn’t
get hassled in the polling place and while he was reminded by workers not to shoot faces of voters, obliged but did get a face shot of a child accompanying his grandmother. Joe’s picture was featured on ABC Evening News with Diane Sawyer on election night.
Of course, it helps when the photographer or reporter is known and those that have been around a while pretty much had the run of the voting place.
County clerks and precinct workers could enforce the provision that no photographs are to be taken of a voter’s face. They think that’s a way of “recording” who is voting. So in an exchanged with Alan Gibson, publisher/editor of the Clinton County News, I posed this situation:
“Wonder if you took your camera in, took a selfie of yourself voting and you gave yourself permission to take a facial shot of yourself, if the precinct worker would then hold you in violation of the law?”
Knowing Alan, he means it when he says he just might do that in November and see what the precinct workers say.
Grimes kicks off general election campaign in Beattyville
No sooner had the election results been announced late Tuesday than Secretary of State/U.S. Senate candidate Alison Grimes was ready to hit the trail again. And she began it in Beattyville Wednesday morning.
Why Beattyville? Probably because of a story Edmund Shelby wrote about three weeks before the election, noting Sen. Mitch McConnell’s response to a question about what he was going to do to bring jobs to Lee County. The response was short, paraphrased here as “that’s not my job.”
The story was picked up by all sorts of national media and it certainly didn’t go unnoticed by Grimes and her camp.
She talked about her plans if she’s elected U.S. Senator to some local residents and in the background was a highlighted copy of Shelby’s story, on a large poster board. And next to that was a board detailing Grimes’ “#1 Priority: Creating Jobs.” Grimes is seated at the right in the photo below.
Technology shows KPA’s literacy series having impact on students
KPA intern named top Journalism/PR student at Cumberlands
Kristina Smith, who will intern this summer at the Corbin Times-Tribune with a KPA internship, received the Outstanding Senior in Journalism and Public Relations Award during Honors Day ceremonies at the University of the Cumberlands. While at UC, she was a design editor, staff writer and photographer for The Patriot.
Study shows USPS could curb costs with cloister/curbside box delivery
By Josh Hicks
A recent watchdog report shows that the U.S. Postal Service could save a substantial amount of money by cutting back on door-to-door deliveries in exchange for dropping off mail at curbside and community mailboxes, the likes of which are often seen in office parks and new residential developments.
In 2012, the agency spent $380 annually for every door-to-door dropoff, compared to $240 for curbside deliveries and $170 for community cluster-boxes, according to the report.
The analysis, released Monday, came out days after the Postal Service announced it lost $1.9 billion during the second quarter of fiscal 2014. Last year, the agency finished the year $5 billion in the red, despite gaining revenue for the first time in five years.
The findings could be used to justify long-sought postal-reform proposals, such as a bipartisan bill from Sens. Tom Carper (D-Del.) and Tom Coburn (R-Okla.) that would allow the Postal Service to phase out some door-to-door mail delivery in exchange for curbside and cluster-box dropoffs.
Rep. Darrell Issa (R-Calif.) proposed mandating conversions to cluster-box delivery in legislation he proposed in 2011 and last year to overhaul the postal system.
But comprehensive postal reform has proven elusive in recent years, with various bills failing in part because many members of Congress oppose the service cuts they would entail.
The GAO said any plans to switch to alternative delivery methods would face resistance from customers, industry groups and postal employees.”Stakeholder concerns include personal safety, mail security, and difficulty finding suitable urban locations for boxes to deliver mail to a curbside or centralized location,” the report said.
USPS already implemented new regulations in 2012 that require the less-costly modes of delivery for new addresses unless the agency approves exceptions. The agency also began allowing businesses to convert voluntarily to the alternative methods last year.
Despite the Postal Service’s recent financial report, the National Association of Letter Carriers claims the agency could make a profit if not for a 2006 congressional mandate that requires the USPS to prefund its employee healthcare benefits to the tune of about $5.6 billion per year.
Postal Service Chief Financial Officer Joseph Corbett rejected the NALC argument, saying that “nothing could be further from the truth.” He noted that the agency’s liabilities exceed its assets by $40 billion and that it still needs to invest billions in new equipment.
The USPS has defaulted on its past three annual payments, and Corbett said the agency expects to do so again this year.
Environmental reporting mini-grants available
Thanks to generous support of the Fund for Environmental Journalism (FEJ) by the Grantham Foundation and many individuals, the Society of Environmental Journalists (SEJ) is able to offer professional journalists a fifth year of mini-grant opportunities for projects and entrepreneurial ventures related to reporting on the environment. The next deadline for proposals will be Midnight (EDT) on July 15. Decisions are announced approximately 60 days after the deadline. Winning projects receive grants of $350 to $3,500.
Over the past four years, SEJ has provided over $90,000 in essential support, or acted as a fiscal agent to facilitate grant support, for 51 reporting projects in various media. Grants are made to both newsroom staff and freelance journalists to cover costs of travel, lab testing, graphics and website development, document access, and other budget items without which journalists would be unable to produce and distribute specific timely stories about important environmental issues. In addition to the grant, SEJ provides mentoring supportto any grantees requesting it.
To learn more about the FEJ grant program, including applicant eligibility and submission guidelines, or to see information and links about past awards, please go to the Fund for Environmental Journalism page of SEJ’s website. Please note that at this point in time, only online applications in English are being accepted; and international applicants must give advance consideration to how they expect to receive funds, as SEJ cannot arrange wire transfers and no more than 10% of a grant may be spent on its delivery.
To the interested public, please consider making your own donation today, and help SEJ build the Fund for Environmental Journalism to support new work! If you would like to help experienced environmental journalists continue producing rich and rigorously investigated work, please make a gift on SEJ’s secure website. To arrange a sustaining (monthly), planned/legacy or memorial gift, please email the SEJ office.
Fellowships offered for religion reporting
The International Reporting Project (IRP) will offer up to nine fellowships to experienced professional journalists to report on topics related to global religion.
Applicants may propose any stories that relate to religion, including its role as a source of tension or conflict; its relationship to politics, economics, or access to housing or clean water; its impact on art and culture, religion and human rights; or other issues.
The deadline for applications is June 30.
These fellowships are open only to journalists who are citizens of the United States, Canada, Egypt, India, Indonesia, Nigeria, Pakistan, Philippines, South Africa, Thailand or the United Kingdom. Click here for more information.
While the percentage of U.S. adults who use smartphones and/or tablets continues to grow, the use of mobile media by people aged 55 or older, who now represent more than 60 percent of non-users, will be a critical factor in future growth according to the latest Donald W. Reynolds Journalism Institute (RJI) mobile media poll.
Current mobile media users tend to be significantly younger and much more affluent than non-users. Survey participants who were mobile media users had an average age of 42; for non-users the average age was 56. Half of mobile media users said they had annual household incomes in excess of $75,000. By comparison, about 80 percent of non-users had incomes less than $75,000. Other factors, such as education, employment and location also differentiated mobile users from non-users (see charts 2.1 and 2.2).
As might be expected, mobile users and non-users in the 55 or older age group indicated that printed newspapers and broadcast/cable television were still their main sources for news. They also were the least likely to purchase new smartphones in 2014. Only 15 percent of mobile users and 9 percent of non-users in this age group said they were likely to purchase large tablets in 2014.
Nearly 1,200 randomly selected U.S. adults participated in RJI’s third annual Mobile Media News Consumption survey between Jan. 1 and March 31. This phone survey focused exclusively on the use of smartphones and touch-screen tablets with mobile operating systems. RJI’s two previous surveys included questions about the use of e-readers and other Internet-enabled mobile devices, such as netbooks, tablet PCs, hand-held computers, and ultra-light notebooks.
– See more at: http://www.rjionline.org/research/rji-mobile-media-project/2014-q1-research-report-2?utm_source=This+Week+%40+ASNE+5.21.2014&utm_campaign=This+Week+%40+ASNE&utm_medium=email#sthash.BIBH9dmD.dpuf
Poynter President Tim Franklin Unveils New Strategic Direction
Focus on Digital Innovation, International Expansion, Custom Teaching and Thought Leadership to Transform Journalism For The Future
At one of the most critical times in journalism’s history, The Poynter Institute’s president, Tim Franklin, has launched a new mission for the Institute, outlining Poynter’s key role in media transformation. It includes the development of Bridge Lab, a digital hub for linking innovative strategies and ideas to practical applications in newsrooms and classrooms.
“To build on Poynter’s rich legacy as an engine of innovation in the industry, we will undergo the same profound transformation as that reshaping the media landscape,” said Poynter President Tim Franklin. “We will act as a transformative bridge between journalism’s core values and the technology-driven and audience-centered journalism of today.”
Goals for this new direction include a re-designed and expanded digital presence, significant growth in international efforts and expanded custom-teaching initiatives and new partnerships that help media companies, journalists and educators meet the newest and most daunting media challenges.
“This is as exciting and motivating a vision for Poynter and the journalists we serve as anything I’ve experienced in 35 years at the institute,” said Roy Peter Clark, Poynter vice president and senior scholar.
To advance this vision, Poynter will redesign its digital footprint, beginning with Poynter Online — its popular journalism and media news blog.
With an improved design, additional mobile offerings, and greater optimization, Poynter Online will offer media news and the context for understanding that news. It will address the complex, changing needs of audiences.
The re-designed Poynter.org will feature the Bridge Lab — an important new digital laboratory for dialogue and learning devoted to best practices and key initiatives for media professionals and educators transitioning into new content building, delivery systems and audience engagement initiatives. The Bridge Lab, set to debut later this year, will drive the conversation about the practical application of innovation for news organizations at every step of transformation and growth.
Also important to Franklin’s new strategy is a critical expansion in Poynter’s international training and professional engagement, according to Howard Finberg, Poynter’s Director of Business Development. Poynter’s work in helping emerging democracies, newly developed free societies and transformative news cultures will grow through additional resources, new technologies and new partnerships.
Poynter’s global outreach efforts will continue to increase. They’ll include more in-person seminars abroad that offer state-of-the-art training to growing the cadre of journalists in more than 220 countries who use its e-learning site, NewsU, in 6 languages.
“News University extends the power of Poynter teaching to audiences around the world through our e-learning platform,” added Vicki Krueger, Poynter’s Director of Interactive Learning. “Through a combination of strategic partnerships with media organizations and courses on cutting-edge tools and techniques, NewsU continues to reach and teach journalists, educators, students and anyone interested in the craft and values of journalism.”
Poynter will also grow its role in connecting educators to rapid changes in the industry.
“For 16 years college educators have told me their single biggest fear is that they will get left behind by fast moving technology changes in journalism,” said Al Tompkins, Poynter senior faculty for broadcast and online. “They want to stay relevant while teaching core skills. That’s what Poynter does, we bridge new ways of doing journalism with core values of truth-telling, ethical decision-making, clarity, relevance and accountability.”
To address the urgent and critical needs of journalism and media education, Poynter will launch several new initiatives to build a dialog between Poynter faculty, university deans and faculty and high schools.
“Our path as a global leader in journalism means we must teach people in different ways, extending the ‘Poynter Experience’ and what it means,” Franklin added. “We’ll teach people online, on the phone and in person. Poynter will take its teaching wherever our journalists, educators and students need us to be. Our new tag will be, ‘Experience Poynter Everywhere’.”
In looking at re-shaping Poynter’s sustainability, Franklin outlined the importance of a mature philanthropic plan to garner private and corporate support, as well as the use of fundraising events to build affinity, financial support and awareness of the Institute, including an annual Gala.
Through these transformative efforts and others to come, Poynter will play a pivotal role in the disruption, evolution and endurance of journalism and democracy across the world.
About The Poynter Institute The Poynter Institute for Media Studies is an international leader in journalism education, and a strategy center that stands for uncompromising excellence in journalism, media and 21st century public discourse. Poynter faculty teach seminars and workshops at the Institute in St. Petersburg, Fla., and at conferences and organizational sites around the world. Its e-learning division, News University, www.newsu.org, offers the world’s largest online journalism curriculum in 6 languages, with more than 400 interactive courses and 290,000 registered users in more than 200 countries. The Institute’s website, www.poynter.org, produces 24-hour coverage of news about media, ethics, technology, the business of news and the trends that currently define and redefine journalism news reporting. The world’s top journalists and media innovators come to Poynter to learn and teach new generations of reporters, storytellers, media inventors, designers, visual journalists, documentarians and broadcast producers, and to build public awareness about journalism, media, the First Amendment and protected discourse that serves democracy and the public good.
Start planning now for NNA’s Convention/Trade Show in San Antonio
NOW is the time to register for our 128th Annual Convention & Trade Show. Details on the program can be found at www.nnaweb.org or in your June issue of Publishers Auxiliary.
Headquarters is the San Antonio Grand Hyatt situated on the River Walk. As you know, it is always a nail biter until the end on meeting the hotel room block so please help us by making your hotel reservations early this year. The cutoff date is September 9. Click here to make your HOTEL RESERVATION or call 800.233-1234 and ask for the NNA rate of $159.
We look forward to seeing you in San Antonio.
Cindy Joy-Rodgers, NNA Meeting Planner & Consultant
Clickthrough on tablet ads 40 times higher than desktop
The average CTR (Click Through Rate) for a tablet ad is almost 40 times greater than on desktop, at 0.79 per cent, while consumers spend an average of seven seconds with tablet ads. That’s according to Newsworks‘ Tablet Project research, which tracked 20 campaigns on newspaper websites between October and December 2013.
Of the five sectors studied – automotive, retail & travel, finance, tech and entertainment – retail & travel fared best in terms of CTR (1.04 per cent) but had one of the lowest average dwell times (6.1 seconds). At the other end of the spectrum, entertainment had the lowest CTR (0.57 per cent) but the longest dwell time by far (10.1 seconds).
The ads were grouped into three core creative types – text link, video and interactive – with video ads attracting the highest CTR (1.06 per cent) but video achieving the best dwell time (nine seconds). “Tablets have a growing and engaged audience, particularly across news brands,” said Vanessa Clifford, deputy CEO at Newsworks. “However, there has been a lack of data and understanding around tablet advertising – what makes an ad successful, what
metrics should brands expect, what kind of ad types and language should we be using? These results will offer the advertising community first-stage industry norms, with some standard metrics, creative learnings and a common language for the first time.”
NewsU offers free online math training for journalists
I use myself as an example — journalists aren’t the best at math. Just ask my algebra teacher in high school. So this news from Poynter Institute is refreshing, encouraging. If only I was about 40 years younger!
Poynter’s NewU online training portal is offering a free self-directed course for journalists thanks to support from the Knight Foundation.
Explore several of the most important math tools that journalists encounter — and have fun doing it.
This course covers everything from reducing fractions and other math essentials to topics specifically for journalists, such as calculating cost of living and estimating crowd sizes. The goal is to make routine math routine.
Anyone who wants to get better at the routine math every journalist needs when writing or editing a story, covering an event or creating infographics. If you don’t know how to calculate a crowd estimate or don’t know the difference between percentage points and percents, this course is for you.
This course takes about three hours to complete, but you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material. View specific course topics and register for Math for Journalists.
Think Big Data is big now? Just wait
By Mark Challinor, INMA
The proliferation of mobile devices — and the ways we engage with them — will bring a tidal wave of new data streams. Just how much data are we talking about? Consider we now produce roughly 4.6 billion gigabytes every two days. Read more.
Want better online comments? Moderate, moderate, moderate, moderate
By Justin Ellis, Nieman Journalism Lab
Reader comments can be a source of stress for news sites. Popular Science decided to shut its comments off for good last September, and last month the Chicago Sun-Times decided to put theirs on temporary hold in hopes of finding a better system.
At NPR’s Code Switch, Matt Thompson writes about how the site that covers race and culture has tried to handle discussion during its first year. Topics like race and ethnicity can bring out the worst in commenters, which is why Code Switch threw the gauntlet down early, telling readers what types of comments will get yanked from the site. Read more.
On the horizon
June 19 – Just the Basics: Making the Sale – KPA Advertising Workshop for new/fairly new ad sales professionals. Go to www.kypress.com for complete information and a registration form
June 26 – 10 a.m. – KPA Digital Committee Meeting – Elizabethtown Tourism and Convention Bureau office
June 26 – 12 Noon – KPA/KPS Board of Directors lunch, meeting – Elizabethtown Tourism and Convention Bureau office
September 18 – 2014 Border War II Golf Tournament/Battle at Crooked Creek – Crooked Creek Golf Community, London. Go to www.kypress.com for complete information and registration form
If you’re new to “desktop publishing” or converting to InDesign from Quark or PageMaker, a three-part series of webinars by Adobe expert Russell Viers just might be what the doctor ordered.
The classes, offered once a month in June, July and August through the Kentucky Press Association sponsored Online Media Campus, will get you started in the right direction. Sessions are June 12, July 10 and Aug. 17.
Reduce the stress and fumbling around by learning where things are and how InDesign “thinks.” Here are examples of what you’ll learn during the three webinars:
• Where is everything? Understanding the Interface.
• Opening, saving and creating documents with ease.
• Using InDesign with other file formats like PDF, Word, Excel, images and more.
• Creating basic Character and Paragraph Styles.
• Format an entire page or ad in seconds with Next Styles.
• Amplify your designs — and save time.
• Working with Photoshop files in InDesign.
• Using Illustrator files and tools in InDesign.
• Cool design tricks that are fun and easy.
Viers started his career as a staff writer/photographer in 1981, at the age of 16 for his local daily newspaper. Since then, he has been involved in most facets of the newspaper business, as well as printing and publishing.
For the past 11 years he has shared his vast knowledge of publishing production techniques as speaker, trainer and workflow consultant. As an Adobe Certified Instructor, his expertise is in teaching publishers how to use Adobe and Quark software to create better documents faster.
For more information about any of the webinars listed below, or to sign up, go to http://www.onlinemediacampus.com
InDesign 101: Introduction to InDesign/Russell Viers
Thursday, June 12, 2014
2 – 3 p.m. Eastern/1 – 2 p.m. Central
If you’re new to “desktop publishing”, or converting to InDesign from Quark or PageMaker, this class will get you started in the right direction. Reduce the stress and fumbling around by learning where things are, and how InDesign “thinks.”
Some of what you’ll learn:
• Where is everything? Understanding the Interface
• Opening, Saving and Creating Documents with ease
• Using InDesign with other file formats like PDF, Word, Excel, images and more
• Much more
Handling Objections, Follow-up & Optimizing Sales Performance/Allan Barmak
Thursday, June 19, 2014
2 – 3 p.m. Eastern/1 – 2 p.m. Central
Many companies are now spending over a quarter of their marketing budget on digital pursuits. Are you and your sales staff prepared to sell online and capture the lion’s share of that revenue?
This follow-up webinar to “Laying the Groundwork & Giving the Pitch,” led by Allan Barmak, nationally renowned speaker and author of “The Accidental Salesperson will focus on trends in online advertising, Internet marketing standards, building the relationship online and selling the digital value proposition.
This webinar will cover:
- The right way to answer objections.
- Negotiating for a win-win solution.
- Tools to keep in touch.
• Continued sales growth.
InDesign 201: Become a Type Superhero/Russell Viers
Thursday, July 10, 2014
2 – 3 p.m. Eastern/1 – 2 p.m. Central
It’s easy to put type on a page in InDesign. But using basic techniques on a large document can be VERY time consuming. Master Styles, and other techniques that will allow you to create, place and format text quickly and with more exciting designs than you might be doing now.
Some of what you’ll learn:
• Creating Basic Character and Paragraph Styles
• Format an entire page or ad in seconds with Next Styles
• Amplify your designs with Nested Styles which also saves you time
• Much more
InDesign 301: Working with Images and Graphics
Thursday, August 21, 2014
2 – 3 p.m. Eastern/1 – 2 p.m. Central
InDesign offers MUCH more than just placing photos. Are you interested in taking your ads and editorial pages to the next level of design? Then this class is for you. You’ll also see some of the many features that integrate InDesign with Illustrator and Photoshop for additional power.
Some of what you’ll learn:
• Working with Photoshop files in InDesign
• Using Illustrator files and tools in InDesign
• Cool design tricks that are fun and easy