Dr. Melony Shemberger, assistant professor at Murray State University, posted on her Facebook Page that her chapter, “Nonprofit Organizations’ Use of Social Media in Crisis Communication,” is featured in a new book released this week. She also is a reporter for the Todd County Standard in Elkton and has received several KPA awards for her writing.
“I am most proud of this publication because the editors received 130 proposals but accepted approximately 30. This chapter was one of my favorite pieces to write.”
Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future directions.
Both the theoretical and the practical are discussed, providing a volume that appeals to both academic-minded readers as well as professionals at the managerial, decision-making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent Social-mediated Crisis Communication Model developed by the editors and their co-authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape.