NAM Project: It’s all ‘Relevance’ and ads show strength of readership

(Editor’s Note: The Relevance Project is sponsored by the Newspaper Association Managers whose press associations represent collectively more than 8,500 newspapers in North America.)

Part II of the NEWSPAPER POWER Campaign starts a series of advertising categories where research confirms strong results for newspaper advertisers. The initial set of five categories is based on data supplied by Coda Ventures, which has worked with NAM members to provide readership studies. The promotions were created by Metro Creative Graphics as part of The Relevance Project. We thank our two partners for their collaboration with NAM. Stay tuned for Part III.

CLICK HERE to download the latest ads.

The Relevance Project is pleased to announce an ongoing partnership with Metro Creative Graphics, Inc., the leading source of creative materials for advertising and news content for the newspaper media industry.

The first initiative of this collaboration is the roll-out of the “All Together Now” campaign centered on business recovery and reopening amid the covid-19 pandemic and the critical role of newspaper journalism during the public health crisis. The ads are available to newspapers free of charge and may be accessed via the following links:

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