New marketing ideas for newspaper publishers

Peter W. Wagner is founder and publisher of the award winning N’West Iowa REVIEW and 13 additional publications.


February, farming and the Future Farmers of America organization all come together the second month of the year. National FFA Week will be celebrated February 20 through the 27, 2021, and provide an excellent opportunity to salute the young men and women in the blue and gold jackets.

We traditionally publish 10 to 12 pages (see samples) of process color support and display ads honoring area FFA chapters in our N’West Iowa REVIEW each year. The cover of the dedicated broadside section features a full page story about one of the many chapters our five-county circulation area .The balance of the space is paid advertising and features chapter group photos, small space ads beneath the pictures and larger individual business display advertising from leading agricultural business including most banks.

The farming community is a key part of nearly all businesses in your market so don’t overlook any prospect when selling the section. It can be a tremendous revenue boost in the heart of a very cold winter.

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