New research indicates tight meters have won the pay model war for news websites

By Brian Steffens, Columbia Journalism Review

Metered pay models comprise bulk of newspaper website pay models

As the search for effective revenue models for online news sources continues, many websites have kept their content free. Newspapers, however, have erected a variety of pay models, including a variety of metered models.

When newspapers first went online, the generally accepted wisdom of the time was that their content had to be free. It was argued that “free” was necessary to attract eyeballs, and that’s what the advertising model required: LOTS of eyeballs. [Full story]

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