From the News Leaders Association
The News Leaders Association Diversity Study effort is under reconstruction for a variety of reasons, including the fact that news outlets across the country in recent years have declined to participate.
The 40th anniversary of the survey’s creation by the former American Society of News Editors (now News Leaders Association) brought record-low participation in 2018. Only 17 percent of U.S. newsrooms submitted their data.
To reverse the trend and develop tools for more impact, NLA has been working with Meredith Clark, an assistant professor of media studies at the University of Virginia, for the past two years, to update the survey to address the contemporary realities of the industry’s evolution and make it inclusive not only to journalists who are marginalized in terms of race, ethnicity and gender, but also gender identity and sexual orientation. As part of the survey work, Clark and her team conducted in-depth interviews to provide contextualizing data in attempt to help the industry make sense of the numbers.
NLA is in the midst of using this research to create a more detailed data collection strategy.