News publishers rethink premium day practices

By Matt Lindsay, Mather Economics

The use of premium days as a tactic to grow audience revenue has caused customer relationship issues, and many publishers are seeking ways to maintain the revenue while moving away from the practice.

What are premium days?

“Premium days” refers to the delivery of premium products to home delivery subscribers that were not requested by the customer. These products can include puzzle books, emergency preparedness plans, sports season previews, and historical summaries, among many other items. They often have a cover price of US$3 to US$5, but customers are usually charged less than the list price. [Full story]

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