By Phil Hall, PHA Media
In an ever-changing world of near-instant communication, technological tsunamis and the provision of easy and digestible online content, traditional newspapers are facing challenges at every turn.
The reach for newspapers has never been higher, but most of this growth is being driven by online mediums. Offering a wider readership and more targeted and effective advertising methods, digital outlets provide an unrivaled source of income for newspapers. The FT recorded its highest ever circulation in 2016 but three quarters of the total paying audience was derived from digital subscribers. [Full story]