Newspapers have been encouraged to participate in a Public Service Announcement statewide campaign on getting Kentuckians to mask up. The state prepared a version of its #MaskUpKy campaign for newspapers to use during the campaign.
Newspapers have permission from the state to take the PSA as above to local businesses who can add their logo to it or to sell it as the basis for a multi-ad/signature page with numerous retailers sponsoring the space. And, of course, newspapers are encouraged to add their own nameplate to the ad to show strength in the effort.
A pdf of the ad was sent a few days ago to all publishers and ad managers and suggestions on ways to get local businesses to buy the space in the newspaper. If you can’t find your copy, email me at firstname.lastname@example.org and I’ll send you one.