November 16, 2012

Pause and give Thanks this coming week. We have so much to be thankful for

(and to your list, add no Member Weekly Update next Friday!)

• State Auditor releases findings on 1268 special districts — and with it are numerous story ideas just from your county information

• Check, too, to see if these districts are publishing required information in your newspaper and will abide by the Open Meetings and Open Records Laws

• Winter Convention — You can’t pack any more into one HUGE day — Friday, January 25, 2013

• KPA developing New Media list serve; send us names and email addresses for your staff member(s) who oversees the website, Facebook, Twitter and all those other “New Media” offerings you have

• And again, pause and be thankful this coming week! Happy Thanksgiving!!



The Brown Hotel already has the website ready for you to make your room reservations for the 2013 KPA Winter Convention. Rooms are $94 a night and that includes a typical $14 parking charge in the attached city garage. So in essence, you’re getting a room at a really nice hotel at a very cheap price.

To make your room reservation now, go to:


Am in the process of getting all the program titles and time requests from speakers but instead of holding onto all of them, I’m going to release some information as we go.

For instance, the guy who packs room after room after room (I remember the 2011 convention in Louisville, it was not only standing room only, it was sit against the wall in the hallway so you could hear him), Peter Wagner is doing one long session and one short.

He’s got Friday morning filled from 9 to 11:45 a.m. time slot with:

9:00 – 11:45 – GREAT REAL! Expand newspaper’s readership to own your market. A one and one-half hour program covering [1] creative publication design to draw in the reader, [2] improved content ideas to increase committed readership and [3] unique hands-on circulation building ideas that work.

And then he’s coming back in the afternoon with:

1:30 – 3:15 – GREAT REAL! How to be your community’s leading advertising salesperson. I’ve been selling a long time and have learned it is the little things that create the relationship that keeps the customer buying more. This session will share those secrets and provide powerful encouragement to those making the really difficult sales calls.


We will have a few new faces on the KPA Board in 2013. They include Cathie Shaffer with the Greenup County Times News, who is the new elected director for District 9; Rob McCullough with the Somerset Commonwealth Journal, and Sharon Burton with the Adair County Community Voice, both of whom come on as State At-Large members; and Mary Cupito, with Northern Kentucky University, who will be the Journalism Education Representative for the Eastern half of the state for 2013-14.

Welcome now and we’ll officially welcome you when you take office at the end of the Winter Convention.


I’ve been receiving some emails from a lady who visited the KPA website and thought her “project” would be a tremendous member service to our newspapers. I really don’t see the relationship between newspapers and bounty hunters (unless they want to advertise with our members) so I kindly declined her suggestion that we should add this to our website.

Here’s one of her sales pitches:

The project — — is a general information website with many resources useful to current individuals involved in the bail bond/ fugitive recovery industry. The site also discusses the offline and online educational paths one can follow to obtain training and licensing in bounty hunting or a related field. As a valuable resource to anyone interested in a career in bounty hunting, I thought the project could be of interest to yourself and others who frequently visit your site. Take a look and let me know what you think. If interested, it would be great to see it listed as a resource for those interested to refer to.


Granted the deadline is just more than a month away for newspapers and Associates and two months left for students to apply for our internship program, but as of this week, the numbers are NOT impressive.

We have 10 students applying for newspaper internships, five applying for the PR internships with KPA Associates. On the other side, we have 27 newspapers that have applied to be a Host Newspaper and only one Associate member company has applied.

The KPA Past Presidents will be meeting at 1 p.m. on Thursday, January 24 to select the Host Newspapers for 2013. The Past Presidents will have lunch with the KPA/KPS Board and then convene its selection meeting.


We’ve have list serves for publishers, editors, ad managers, associates, educators, NIE and circulation but we didn’t have one for the New Media folks at newspapers. We’re remedying that by creating one and we’ve asked all newspapers to submit the name(s) of those at the newspaper who would be considered “website, Facebook, Twitter, etc.” staff and we’re putting them on the New Media list serve. We received several names on Wednesday but a far cry from saying most all newspapers have given us their staff member names.


Thanx to Jamie’s suggestion at the Board Retreat about setting up an online payment process – for conventions, seminars, contests, dues and other things.We’ve been working with our software company, Customware, here in Frankfort. We began with communicating with Kim Hogan at Landmark and with Jamie so we knew what to ask, what to tell them we need, and how we needed it to operate.

We’re moving in that direction and while it’s probably too late for the Winter Convention – the time it takes to get everything operational – we should have it ready for the KPA Ad Contest entry time. Customware has copies of our credit card bills for the last year and the charges associated with this process should give us a 6 percent savings, about $919 per year is the estimate. It might not seem like a lot but it’s the process that will make a difference.

And once Customware gets this set up, we’ll be offering the same system to our member newspapers to set up online payments for their subscribers, advertisers and other clients.


Leigh Ann Thacker and I met yesterday with Bill May, executive director of the County Clerks Association, to discuss the issues some newspapers had in covering the election. The problems centered only in some counties and with county clerks or poll workers refusing to allow photographers in, or requiring them to take photos from the “knees down.”

It’s interesting that James Lewis, the Leslie County clerk, is head of the clerks’ Election Committee, and he agrees with our position – that photographers should be allowed in, take photos “of anything, anyone except from an angle to show their ballot” – but he’s not been able to get that point across to all clerks or poll workers.

Bill invited Leigh Ann and me to the clerks next meeting, December 19, to talk with them about the situations and try to reach an agreement, certainly something mirroring what Mr. Lewis’ position is.

There are no elections in 2013 so we have time to work out the procedures and policies before the next election.


Without much notice, the board of the Texas Daily Newspaper Association Board of Directors announced yesterday that TDNA will merge with the Texas Press Association (primarily weeklies) at the end of the year. And TDNA will cease operations.


Thanx to all of you who participated in the conference call Thursday afternoon with Adam Edelen and his staff – Stephenie Steitzer and Nathan Crider.

We had 22 locations calling in, not including the Auditor’s Office. So I appreciate your time and involvement!!

I think you can see there’s a wealth of information contained in the Auditor’s Report. It’s mind-boggling to think those special districts, who no one’s really paid attention to before, spend $2.7 billion a year and that matches what is spent to educate school kids across the Commonwealth. As one reader posted in a comment on, get that money to state government and you’ve solved the pension problem.


I’ll keep working on newspapers to contact the special districts and make sure they are complying with the publication requirements in KRS 424. I’m supposed to get a report from Stephenie Steitzer from the survey of districts as to whether they do or don’t publish as required. I’m betting most don’t.

And I’ll keep pushing editors to use the Open Meetings/Records laws to gain access to these districts. I know staffs are smaller than once upon a time, and the news hole might be as well. But with the amount of money these districts spend each year, get in taxes, and especially hold in reserves, I think it’s a focus we need to make.


Here’s a look at what else is scheduled for the Winter Convention. These sessions are on Friday, January 25.

Joe DeBiak – Center for Advertising Excellence – Putting Your Digital Ad Revenue Growth on the FAST TRACK

Outsourcing – Panel discussion – Newspaper layout/design and copyediting have changed; more and more central locations are being used to put newspapers together, even for newspapers from other states. Panel includes Bob Morris, Owensboro Messenger Inquirer; Rob McCullough, Somerset Commonwealth Journal; a representative from the Courier-Journal.

Ed Henninger – When Write is Write

Jim Mathis –Two sessions:

1. Sales Trac Workshop
How do we sell value/benefits over pricing?

Sales and marketing has changed forever. They will never be the same again. Customers who argue over the price have not been sold on the value to them. The methods that worked for you in the past are obsolete. Once you allow the buyer to negotiate the price, you have lost the negotiation (and the sale!).

When buyers perceive value, you control the price.

Prospects buy the benefits of products and services. The instruction and dialogue help you gain a competitive advantage by improving the effectiveness of sales calls. Jim shares his cold-call scripts and offers enhancements to veteran and novice account executives. Through interactive dialogues and methods you will learn effective skills to become a better presenter-seller and encourage value-based sales of attendees. Insights gained are used to: reinvent marketing strategies, increase client receptivity, improve presentations, communicate value and close more sales.

YOU WILL LEARN TO: Sell value over pricing at higher profits consistently.

2. Digital Secrets to Better Sales

Hands On Skills to Connect and Engage Buyers 
Everyone can reinvent their digital/internet sales. Properly used social media will connect you with your customer base and prospects better than traditional methods of communication. Bring your marketing materials for an interactive workshop and strategizing session on how to engage media shoppers and scanners to stay and buy what they buy best. You will develop a market-oriented Internet approach.

The object of Digital Media is ENGAGEMENT; not communication. Most people are SCANNERS. How to turn scanners into readers (and BUYERS)…

CONVERGING the message brings PROFITS. Methods for sending one message using many portals. Social media selling is about BENEFITS. How to “feature” your benefits to customers. Think BEFORE you hit “Send.”… and what NOT to do!

With Kentucky Intercollegiate Press Association – How to Pull a Graphic out of you’re a$$; Cell Phone Journalism; Selling, selling, selling

Peter Wagner – (have already teased you with his two sessions)

Max Heath – USPS rates for 2013 and other Postal Issues and circulation concerns

Monica Dias – When content from “social media” comes across your desk – the risk of reusing photos, Facebook postings, Twitter and re-Tweets; copyright/fair use and libel

John Preston – Using the Internet to grow circulation

Reynolds Journalism Institute – RJI will be doing three, 90-minute sessions. Two are set and got this Thursday from Brian Steffens with RJI: Mike Jenner will be doing “paid content,” He’s now lined up Elizabeth Conner to do “social media for the newsroom.” Mike is the former editor in Bakersfield, CA. Elizabeth is a visiting faculty member who is managing the production desk in the Columbia Missourian newsroom (print, web and mobile). She formerly worked for the Columbus, GA paper.

Gary Rawlings/Matt Robinson, Vice President, Development and Operations, Louisville Web Group

Two sessions:

• A lesson for weeklies on how to produce good videos for their websites.

• Sports online tools — the iPad and iPhone have completely changed the coverage of sports, particularly live sporting events


Haven’t written about it, I don’t think, since the Board Retreat. We’re should pass 18,850 stories today and by the end of the month will have hit 19,000. And that doesn’t include the “editorial” news service part. I think David Greer’s averaging about five of those a day.

He’s been contacting resources both in and out of state to see what we should charge to take this to the next level – selling subscriptions to the broadcast media. We have a few ideas but so far haven’t settled on how to price it. I have a couple of TV contacts in Lexington and might talk with them to see what value they would place on it and then go from there.


Max Heath passed this along to me last night. It comes from Dead Tree Edition:

Many readers in the mid-Atlantic region report a new appreciation for print media in the wake of Sandy’s mayhem. Among the observations they passed along are:

The best photos are still created for print media. Iwan Baan rented a helicopter to capture the stunning image that graced the cover of New York magazine’s post-storm issue. No one goes to those kinds of lengths, or expense, to produce a photo that will only appear in digital media.

Print works just fine when the power is out.

Print’s battery doesn’t die.

If you own a printed product, you don’t need a Wi-Fi connection to access it.

This came from a New York reader: “When I awoke to what looked like a war zone Tuesday [Oct. 30], I thought I was completely cut off from the outside world – no power, no Internet, no phone, no battery-operated or hand-cranked radio (since rectified). But when I ventured outside my apartment building, I spotted a newspaper box with an amazing sight: that day’s edition of the New York Daily News. It had obviously ‘gone to bed’ too early the previous evening to have all the news of the storm, but I eagerly dug in. At that moment print was clearly the superior technology for conveying news.”

A New Jersey resident wrote: “We didn’t get enough rain Monday night [Oct. 29] to cause any flooding, but by the next morning most major roads were blocked by downed power lines and utility poles and practically the whole town had no electricity. The whole region was such a mess that the local daily newspaper didn’t even try to publish that day. Our street was eerily quiet most of the morning until we heard the familiar whirr of a motor. There was our letter carrier coming up the street, delivering mail as if nothing had happened. It was days before UPS and FedEx got their deliveries to our area straightened out, and my neighbor was still complaining a week after the storm about not being able to access the books and magazines she had bought for her e-reader (‘How’s that Kindle working’ for ya now, sweetheart?’). We received several magazines by mail after the storm and never missed a mail delivery during the week the power was out.

And another Jerseyan: “Our Republican governor pointed out that we seem to be getting a ‘Storm of the Century’ every couple of years. NOW do you believe in global warming?” Yep, the storm should be a wake-up call that it’s time to move beyond simplistic slogans like “Go green, go paperless” and “Paper is all natural” and dig in to the serious work of making our media choices more earth friendly.


With $4.416 million in-house or ready to schedule, it’s the second highest total at this time that we’ve placed in Kentucky newspapers. Through November, 2010, the year we did the $2.425 million in February with the KU/LG&E rate case, we were at $5.3 million. So it’s been a good year overall.


I’m leaving around 10 a.m. today and heading to Natural Bridge State Park to check it out for the 2013 Board Retreat. Probably won’t be back in the office today. We’ll work Monday, Tuesday and most of Wednesday (probably will close by 3 p.m. Wednesday) and then be closed Thursday and Friday.

Of course that means no Friday Email to the Board and no Member Weekly Update. Yeah, I know – one more thing for you to the “thankful” for.

Wishing you a Happy Thanksgiving.

As always, call, write, email, fax if you have questions, issues, concerns, clarifications, corrections, additions, deletions or anything else.

And remember – check out on Special Districts from the Auditor’s Office. Make sure those districts are publishing the required financial information as required in KRS 424 and make them abide by Open Meetings and Open Records. They have no choice even though one commented to the Auditor’s Office that the public has no business knowing anything about that district.

2012 KPS PLACEMENT TOTALS IN-HOUSE – $4,416,670.13


Friday, November 16, 2012 – Leaving around 10 a.m. and heading to Natural Bridge State Park to preview the park as site of the 2013 KPA/KPS Fall Board Retreat

Thursday – Friday, November 22-23 – KPA Central Office Closed for Thanksgiving

November 30, 2012 – David T. – UK College of Communications Advisory Council Meeting – All Day

December 2 – 4, 2012 – Newspaper Association Managers Legislative Conference, Keybridge Marriott, Arlington, VA

December 19, 2012 – Leigh Ann Thacker and David T. meeting with Kentucky County Clerks Association on Polling Place Policies

December 24-25, 2013 – KPA Central Office Closed for Christmas

December 31, 2012 – January 1, 2013 – KPA Central Office Closed for New Year’s

January 24 – 25, 2013 – 2013 KPA Winter Convention, The Brown Hotel, Louisville

January 24, 2013

10 a.m. – KPA/KPS Board of Directors Meeting, The Brown Hotel, Louisville

12 Noon – KPA/KPS Board of Directors Lunch, with KPA Past Presidents

1 p.m. – KPA Past Presidents Meeting to Select 2013 Host Newspapers for Internship Program

January 26, 2013 – Both the Kentucky Intercollegiate Press Association and Kentucky News Photographers Association finish up their 2013 Conventions at The Brown

March 13 – 15, 2013 – National Newspaper Association’s We Believe in Newspapers Leadership Conference – Crystal City Marriott, Washington, D.C.

September 12 – 15, 2013 – 127th Annual National Newspaper Association Convention and Trade Show, Phoenix, AZ

August 6 – 9, 2013

Newspaper Association Managers Annual Convention, Marriott Harbourfront Hotel, Halifax, Nova Scotia

January 23 – 24, 2014 – 2014 KPA Winter Convention, Hyatt Regency, Lexington

January 22 – 23, 2015 – 2015 KPA Winter Convention, Marriott East, Louisville

Sometime in 2017 – We’ve been asked to judge the Mississippi Press Association Better Newspaper Contest in 2017. Please hold the year open for further information on when, where and what media format Mississippi papers will be in that year.

Sometime in 2018 – Colorado judging KPA Excellence in Kentucky Newspapers Competition



Registration generally is $35 and available at

Friday, December 7 – 2 to 3 p.m./Eastern, 1 to 2 p.m./Central

Will Paywalls Kill Newspapers’ Web Advertising?

(Registration deadline is Tuesday, December 4)

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